About Scratcher
Scratcher is a Technology company based in Denmark founded in 2017 by Casper Christiansen and Henrik Lund. Cloud-based gamification software for marketing campaigns is provided. Scratcher has raised $1.7 million across 2 funding rounds from investors including Innovestor. The company has 11 employees. Scratcher was last valued at $6.92 million in June 2022. Its chief executive, as recorded, is Henrik Lund. Its website scratcher.io draws about 262 thousand monthly visits. Scratcher offers products and services including Campaign Builder and Interactive Formats. Its focus areas include Enterprise Applications, MarketingTech and Gamification Marketing. Its legal entity is Scratcher Aps.
Company details
Scratcher was founded in 2017 in Denmark as a provider of cloud-based gamification software for marketing. Operations focus on tools such as scratch cards, wheels of fortune, slot machines, quizzes, advent games, and calendars. Features encompass lead generation, traffic creation, integrations, data segmentation, drag-and-drop campaigns, and chat support. The solution serves the marketing technology sector through its domain scratcher.io.
- Headquarters Denmark
- Employees 11
- Founders Casper Christiansen, Henrik Lund
- Stage Minicorn
- SectorsTechnology
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Phone•••• ••••
- Website scratcher.io
- Social LinkedIn Facebook YouTube
- Legal Name Scratcher Aps
- Net Profit-$545.97 K (USD)-953as on Dec 31, 2022
- EBITDA-$640.56 K (USD)-1046as on Dec 31, 2022
- Total Equity Funding$1.7M (USD)
in 2 rounds
- Latest Funding Round$1.24M (USD), Seed
Jun 2022
- Investors
- Employee Count11
Products & Services of Scratcher
Scratcher offers a comprehensive portfolio of products and services, including Campaign Builder and Interactive Formats.
Platform for designing interactive gamification campaigns.
Tools for creating games and quizzes to boost user interaction.
Funding Insights of Scratcher
Scratcher has successfully raised a total of $1.7M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.24 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.7M
- Total Rounds 2
- Last Round Seed — $1.24M
- First Round $463,993
(Nov 2021)
- Investors Count 1
All 2 funding rounds of Scratcher with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $1.24M | Seed | $6.92M | Innovestor | – |
| Nov 2021 | $463,993 | Seed | $5.78M | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2022 | $6.92M | •••••••• |
| Nov 2021 | $5.78M | •••••••• |
Last known valuation $6.92M (Jun 2022). 1 investors in total: 1 institutional.
Investors in Scratcher
Scratcher has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Innovestor.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment in early-stage technology, life science, and Health startups | innovestorgroup.com | Helsinki, Finland |
Investor details for Scratcher
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Scratcher
3 people are tracked at Scratcher (3 in leadership); the tracked headcount is 11.
| Name | Role | Group |
|---|---|---|
Casper Christiansen | Co-Founder | Leadership |
Henrik Lund | Founder & CEO | Leadership |
Corina Inés Chouciño | Head Of Product Marketing | Leadership |
Complete people profiles for Scratcher
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Scratcher
4 dated milestones of Scratcher across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Scratcher is founded.
- Funding First funding round of $464K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $1.2M.
Web traffic of Scratcher
The website of Scratcher (scratcher.io) receives about 262.3K visits a month and ranks #77,152 among all websites worldwide, #4,882 in Banking Credit and Lending.
- Monthly visits262.3K
▼ 68.4% vs previous month
- Unique visitors206.6K
per month
- Global rank#77,152
among all websites
- Category rank#4,882
Finance · Banking Credit and Lending
- Bounce rate57%
- Pages per visit1.8
- Average visit49 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Scratcher. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
borger.dk | borger.dk | 100% | #12,313 | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Scratcher
Complete news archive for Scratcher
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Scratcher
Scratcher was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Scratcher is headquartered in Denmark.
Henrik Lund is the CEO of Scratcher, as recorded in our data. They have also founded this company.
Scratcher is a funded company, having raised a total of $1.7M across 2 funding rounds to date. The company's 1st funding round was a Seed of $463.99K, raised on Nov 2021.
Scratcher has 11 employees.
Scratcher was founded in 2017 in Denmark as a provider of cloud-based gamification software for marketing. Operations focus on tools such as scratch cards, wheels of fortune, slot machines, quizzes, advent games, and calendars. Features encompass lead generation, traffic creation, integrations, data segmentation, drag-and-drop campaigns, and chat support. The solution serves the marketing technology sector through its domain scratcher.io.
Scratcher offers Campaign Builder and Interactive Formats.
Scratcher has 1 investor. Key investors include Innovestor.
The valuation of Scratcher is $6.92M as of Jun 2022.
Scratcher operates through Scratcher Aps.
The website of Scratcher receives about 262 thousand visits a month and ranks #77,152 among all websites worldwide.