Scratcher

Denmark Founded: 2017 • Age: 9 yrs
Cloud-based gamification software for marketing campaigns is provided.
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About Scratcher

Scratcher is a company based in Denmark founded in 2017 by Casper Christiansen and Henrik Lund.. Scratcher has raised $1.7 million across 2 funding rounds from investors including Innovestor. The company has 11 employees as of November 30, 2024. Scratcher offers products and services including Campaign Builder and Interactive Formats. Scratcher operates in a competitive market with competitors including DeepMarkit, Adact, Geddit, CustomerGlu and Roforco, among others.

  • Headquarter Denmark
  • Employees 11 as on 30 Nov, 2024
  • Founders Casper Christiansen, Henrik Lund
  • Stage Minicorn
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Scratcher Aps
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
    $-545.97 K (USD)
    -953
    as on Dec 31, 2022
  • EBITDA
    $-640.56 K (USD)
    -1046
    as on Dec 31, 2022
  • Total Equity Funding
    $1.7 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.24 M (USD), Seed

    Jun 23, 2022

  • Investors
  • Employee Count
    11

    as on Nov 30, 2024

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Products & Services of Scratcher

Scratcher offers a comprehensive portfolio of products and services, including Campaign Builder and Interactive Formats. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for designing interactive gamification campaigns.

Tools for creating games and quizzes to boost user interaction.

People of Scratcher
Headcount 10-50
Employee Profiles 2
Employee Profiles
People
Casper Christiansen
CEO

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Teams

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Funding Insights of Scratcher

Scratcher has successfully raised a total of $1.7M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.24 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $1.2M
  • First Round

    (16 Nov 2021)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2022 Amount Seed - Scratcher Valuation Innovestor
Nov, 2021 Amount Seed - Scratcher Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Scratcher

Scratcher has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Innovestor. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital investment in early-stage technology, life science, and Health startups
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Scratcher

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Scratcher

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Scratcher Comparisons

Employees
+
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Competitors of Scratcher

Scratcher operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DeepMarkit, Adact, Geddit, CustomerGlu and Roforco, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Interactive gaming platform to run social games and giveaways
domain founded_year HQ Location
Game-based lead generation and marketing platforms are provided for brands.
domain founded_year HQ Location
Interactive video distribution solution provider
domain founded_year HQ Location
Customer engagement is enabled through gamified in-app experiences without developers.
domain founded_year HQ Location
Developer of PC and console based metaverse
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Scratcher

Innovestor invests in Scratcher.io
Innovestorgroup3 years ago

Frequently Asked Questions about Scratcher

When was Scratcher founded?

Scratcher was founded in 2017 and raised its 1st funding round 4 years after it was founded.

Where is Scratcher located?

Scratcher is headquartered in Denmark.

Who is the current CEO of Scratcher?

Henrik Lund is the current CEO of Scratcher. They have also founded this company.

Is Scratcher a funded company?

Scratcher is a funded company, having raised a total of $1.7M across 2 funding rounds to date. The company's 1st funding round was a Seed of $463.99K, raised on Nov 16, 2021.

How many employees does Scratcher have?

As of Nov 30, 2024, the latest employee count at Scratcher is 11.

What does Scratcher do?

Scratcher was founded in 2017 in Denmark as a provider of cloud-based gamification software for marketing. Operations focus on tools such as scratch cards, wheels of fortune, slot machines, quizzes, advent games, and calendars. Features encompass lead generation, traffic creation, integrations, data segmentation, drag-and-drop campaigns, and chat support. The solution serves the marketing technology sector through its domain scratcher.io.

Who are the top competitors of Scratcher?

Scratcher's top competitors include Adact, Geddit and Rhym.

What products or services does Scratcher offer?

Scratcher offers Campaign Builder and Interactive Formats.

Who are Scratcher's investors?

Scratcher has 1 investor. Key investors include Innovestor.

What is Scratcher's valuation?

The valuation of Scratcher is $6.92M as of Jun 2022.

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