About Second Nature Snacks
Second Nature Snacks is a Consumer company based in Madison Heights (United States) founded in 2008, and was acquired by CapVest in April 2022. Healthy snack mixes are offered by Second Nature Snacks. It operates on a Direct-to-Consumer (D2C) model. Second Nature Snacks offers products and services including Keto Crunch Smart Snack Mix, Antioxidant+ Smart Mix, and Super Omega Smart Mix. Its focus areas include Food & Beverage, Snacks and Healthy Snacks. Its legal entity is Second Nature Brands. Its competitors include Sakara Life, Sahale Snacks and BareSnacks; 3 of its 3 listed competitors have raised funding.
Company details
A variety of healthy snack mixes are provided by Second Nature Snacks, focusing on dietary needs such as keto, antioxidant-rich, and omega-enhanced options. Products are sold directly to consumers through an online platform. The company operates under Second Nature Brands, catering to health-conscious individuals with ingredients like almonds, dark chocolate, and cranberries. Different collections are curated to meet specific nutritional preferences and wellness goals.
- Headquarters Madison Heights, United States
- Stage Acquired
- SectorsConsumer
- Phoneβ’β’β’β’ β’β’β’β’
- Website secondnaturesnacks.com
- Social X Facebook Instagram
- Acquired by CapVest (Apr 2022)
- Legal Name Second Nature Brands
Products & Services of Second Nature Snacks
Second Nature Snacks offers a comprehensive portfolio of products and services, including Keto Crunch Smart Snack Mix, Antioxidant+ Smart Mix, and Super Omega Smart Mix.
Healthy snack mix designed for keto diet followers.
Snack mix enriched with antioxidants for health benefits.
Snack mix formulated with omega-rich ingredients for wellness.
Investors in Second Nature Snacks
Second Nature Snacks has secured backing from 1 investor. Prominent investors backing the company include CapVest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
CapVest is recognized as a leading private equity investor. | 1999 | capvest.co | London, United Kingdom |
Investor details for Second Nature Snacks
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Timeline of Second Nature Snacks
2 dated milestones of Second Nature Snacks across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Second Nature Snacks is founded.
- Exit Acquired by CapVest.
Competitors of Second Nature Snacks
Second Nature Snacks has 3 listed competitors in our database, 3 of them funded. They include Sakara Life, Sahale Snacks and BareSnacks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sakara.com | 2011 | New York, United States | $23.59M | 283 | Plant-based ready-to-eat meals are delivered online by Sakara Life. | |
| sahalesnacks.com | 2003 | Seattle, United States | $5.75M | 92 | Snacks manufacturer | |
| baresnacks.com | 2004 | San Francisco, United States | $9.25M | Healthy fruit baked snacks are manufactured and branded by BareSnacks. |
Detailed competitors of Second Nature Snacks
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Second Nature Snacks (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Second Nature Snacks
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Frequently Asked Questions about Second Nature Snacks
Second Nature Snacks was founded in 2008.
Second Nature Snacks is headquartered in Madison Heights, United States. It is registered at Madison Heights, Michigan, United States.
A variety of healthy snack mixes are provided by Second Nature Snacks, focusing on dietary needs such as keto, antioxidant-rich, and omega-enhanced options. Products are sold directly to consumers through an online platform. The company operates under Second Nature Brands, catering to health-conscious individuals with ingredients like almonds, dark chocolate, and cranberries. Different collections are curated to meet specific nutritional preferences and wellness goals.
Second Nature Snacks's top competitors include Sakara Life, Sahale Snacks and BareSnacks.
Second Nature Snacks offers Keto Crunch Smart Snack Mix, Antioxidant+ Smart Mix, and Super Omega Smart Mix.
Second Nature Snacks has 1 investor. Key investors include CapVest.
Second Nature Snacks operates through Second Nature Brands.
Yes. Second Nature Snacks was acquired by CapVest in April 2022.

