Second Nature Snacks

Madison Heights, United States Founded: 2008 • Age: 18 yrs Acquired By CapVest
Healthy snack mixes are offered by Second Nature Snacks.

About Second Nature Snacks

Second Nature Snacks is a Consumer company based in Madison Heights (United States) founded in 2008, and was acquired by CapVest in April 2022. Healthy snack mixes are offered by Second Nature Snacks. It operates on a Direct-to-Consumer (D2C) model. Second Nature Snacks offers products and services including Keto Crunch Smart Snack Mix, Antioxidant+ Smart Mix, and Super Omega Smart Mix. Its focus areas include Food & Beverage, Snacks and Healthy Snacks. Its legal entity is Second Nature Brands. Its competitors include Sakara Life, Sahale Snacks and BareSnacks; 3 of its 3 listed competitors have raised funding.

Company details

A variety of healthy snack mixes are provided by Second Nature Snacks, focusing on dietary needs such as keto, antioxidant-rich, and omega-enhanced options. Products are sold directly to consumers through an online platform. The company operates under Second Nature Brands, catering to health-conscious individuals with ingredients like almonds, dark chocolate, and cranberries. Different collections are curated to meet specific nutritional preferences and wellness goals.

  • Headquarters Madison Heights, United States
  • Stage Acquired
  • Sectors
    Consumer
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website secondnaturesnacks.com
  • Social X Facebook Instagram
  • Acquired by CapVest (Apr 2022)
  • Legal Name Second Nature Brands
Key Metrics

Products & Services of Second Nature Snacks

Second Nature Snacks offers a comprehensive portfolio of products and services, including Keto Crunch Smart Snack Mix, Antioxidant+ Smart Mix, and Super Omega Smart Mix.

Keto Crunch Smart Snack Mix
Snacks

Healthy snack mix designed for keto diet followers.

Antioxidant+ Smart Mix
Snacks

Snack mix enriched with antioxidants for health benefits.

Super Omega Smart Mix
Snacks

Snack mix formulated with omega-rich ingredients for wellness.

Investors in Second Nature Snacks

Second Nature Snacks has secured backing from 1 investor. Prominent investors backing the company include CapVest.

All
InvestorDescriptionFounded YearDomainLocation
CapVest is recognized as a leading private equity investor.
1999capvest.coLondon, United Kingdom
Premium access

Investor details for Second Nature Snacks

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Second Nature Snacks

2 dated milestones of Second Nature Snacks across 14 years, from founding to its latest funding, stage changes and deals.

  1. Founded Second Nature Snacks is founded.
  2. Exit Acquired by CapVest.

Competitors of Second Nature Snacks

Second Nature Snacks has 3 listed competitors in our database, 3 of them funded. They include Sakara Life, Sahale Snacks and BareSnacks.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
sakara.com2011New York, United States$23.59M283
Plant-based ready-to-eat meals are delivered online by Sakara Life.
sahalesnacks.com2003Seattle, United States$5.75M92
Snacks manufacturer
baresnacks.com2004San Francisco, United States$9.25M
Healthy fruit baked snacks are manufactured and branded by BareSnacks.
Premium access

Detailed competitors of Second Nature Snacks

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Top companies in Food & Beverage Products & Processing

3 companies that operate in the same segment as Second Nature Snacks (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Hens and cattle are reared to supply eggs and butter.
2007Austin, Texas, United StatesUSD 49.96 MUSD 759.44 M598
Provider of bakery-cafe services and a loyalty program
1987St. Louis, Missouri, United StatesUSD 145.61 M
Food, snacks, and beverages are produced and distributed globally.
1898Purchase, New York, United StatesUSD 93.92 B319,000
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track β€” from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • βœ“
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • βœ“
    Full access to every database India & global coverage, advanced filters and rich profile details
  • βœ“
    Always-on access from your team account Single premium plan for everything you see on the portal

Related news about Second Nature Snacks

Premium access

Complete news archive for Second Nature Snacks

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Second Nature Snacks

Second Nature Snacks was founded in 2008.

Second Nature Snacks is headquartered in Madison Heights, United States. It is registered at Madison Heights, Michigan, United States.

A variety of healthy snack mixes are provided by Second Nature Snacks, focusing on dietary needs such as keto, antioxidant-rich, and omega-enhanced options. Products are sold directly to consumers through an online platform. The company operates under Second Nature Brands, catering to health-conscious individuals with ingredients like almonds, dark chocolate, and cranberries. Different collections are curated to meet specific nutritional preferences and wellness goals.

Second Nature Snacks's top competitors include Sakara Life, Sahale Snacks and BareSnacks.

Second Nature Snacks offers Keto Crunch Smart Snack Mix, Antioxidant+ Smart Mix, and Super Omega Smart Mix.

Second Nature Snacks has 1 investor. Key investors include CapVest.

Second Nature Snacks operates through Second Nature Brands.

Yes. Second Nature Snacks was acquired by CapVest in April 2022.

Explore millions of companies β€” effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals β€” all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available