About Second Nature
Second Nature is a company based in Tel Aviv (Israel) founded in 2019 by Alon Shalita and Ariel Hitron. Second Nature has raised $34.5 million across 2 funding rounds from investors including Zoom, StageOne Ventures and Cardumen Capital. Second Nature operates in a competitive market with competitors including Allego, Inkling, Brainshark, Regalix and Lessonly, among others.
- Headquarter Tel Aviv, Israel
- Founders Alon Shalita, Ariel Hitron
- SectorsTechnology
- Email••••••••
- Website secondnature.ai
- Social LinkedIn YouTube
- Total Equity Funding$34.5M (USD)
in 2 rounds
- Latest Funding Round$22M (USD), Series B
Oct 2025
- InvestorsZoom
& 5 more
Apps and channels of Second Nature
its YouTube channel Second Nature AI has 193 subscribers and 30 videos.
Videos from Second Nature
The most watched videos on Second Nature's YouTube channel, Second Nature AI (193 subscribers). Click a video to play it here.
More on Second Nature AI.
Funding Insights of Second Nature
Second Nature has successfully raised a total of $34.5M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $22 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $34.5M
- Total Rounds 2
- Last Round Series B — $22M
- First Round $12.5M
(Jan 2022)
- Investors Count 6
All 2 funding rounds of Second Nature with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2025 | $22M | Series B | – | Sienna Venture Capital | |
| Jan 2022 | $12.5M | Series A | – | Signals Venture Capital |
6 investors in total: 6 institutional.
Investors in Second Nature
Second Nature has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Zoom, StageOne Ventures and Cardumen Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
StageOne Ventures is focused on seed-stage investments in tech startups. | – | stageonevc.com | Herzliya Pituach, Israel | |
Cardumen Capital is engaged in venture capital and asset management. | 2018 | cardumencapital.com | Tel Aviv, Israel | |
Early-stage tech investments are made in European companies. | – | signals.vc | Berlin, Germany | |
Tech startups are supported through venture capital investments. | – | sienna-vc.com | Paris, France | |
Investment in cybersecurity, retail technologies, and emerging sectors through venture capital. | – | brpx.com | - | |
Zoom is recognized for providing AI-first collaboration and communication solutions. | 2011 | zoom.us | San Jose, United States |
Investor details for Second Nature
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Second Nature
36 people are tracked at Second Nature (7 in leadership, 29 in team).
| Name | Role | Group |
|---|---|---|
Alon Shalita | Co-Founder | Leadership |
Ariel Hitron | Co-Founder & CEO | Leadership |
Mali Denzinger Cohen | Head of Marketing | Leadership |
Tzipi Nadav | Director of People | Leadership |
Russell Zack | Head of Revenue | Leadership |
Michelle Burns | Director of Demand Generation | Leadership |
Jenny Ai | Global Head Of Sales Enablement | Leadership |
Emily Shkler | QA Engineer | Team |
Elad Yarkoni | Engineering Team Lead | Team |
Doug Hutton | Advisor | Team |
Sarah Nicotra | Customer Success Manager | Team |
Tuval Dvir | Solution Delivery Team Lead | Team |
Noa Vinitzky | People Operations | Team |
Yotam Hakim | Full Stack Engineer | Team |
Michael Ouzzan | Senior Sales Executive | Team |
Iftah Tsdaka | Conversational AI Specialist | Team |
Ryan Flammia | Team Lead, Solutions Engineer | Team |
Eyal Ladani | AI Analyst | Team |
Jordan Sela | Customer Success Leader | Team |
Nathaniel Greenwald | NLP Engineer | Team |
16 more people are available in the full profile.
Complete people profiles for Second Nature
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Second Nature
3 dated milestones of Second Nature across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Second Nature is founded.
- Funding First funding round of $12.5M.
- Funding Latest funding round, Series B, of $22.0M.
Competitors of Second Nature
Second Nature operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Allego, Inkling, Brainshark, Regalix and Lessonly, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| allego.eu | 2013 | Arnhem, Netherlands | – | – | Allego is recognized as Europe’s leading electric vehicle charging network. | |
| inkling.com | 2009 | San Francisco, United States | $86.89M | 53 | Cloud-based enterprise knowledge management solutions are offered by Inkling. | |
| brainshark.com | 1999 | Waltham, United States | $20.9M | 314 | SaaS-based sales-enablement platform for training and coaching is provided. | |
| regalix.com | 1998 | Palo Alto, United States | – | 2,174 | Customer engagement and success management software solutions are provided. | |
| lessonly.com | 2012 | Indianapolis, United States | $37.45M | 170 | Corporate training platform for knowledge capture and lesson automation. | |
| taskhuman.com | 2017 | Santa Clara, United States | $29.5M | – | Mobile app for yoga, mindfulness, and trainer connections provided. | |
| demodesk.com | 2017 | San Francisco, United States | $10.3M | – | Conference management and screen sharing software | |
| horizn.com | 2009 | Toronto, Canada | $500,000 | – | SaaS solution to increase product knowledge |
Detailed competitors of Second Nature
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Second Nature
The website of Second Nature (secondnature.ai) receives about 60.4K visits a month.
- Monthly visits60.4K
▲ 26.2% vs previous month
Websites whose visitors overlap most with Second Nature. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hyperbound.ai | 100% | 54.8K | #544,076 | View details | |
| pitchmonster.io | 92% | 24.3K | #726,754 | View details | |
| allego.com | 86% | 194.9K | #182,001 | View details | |
| voxia.ai | 79% | 6.1K | #2,886,254 | View details | |
| calendly.com | 79% | 40.1M | #1,297 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Second Nature
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Second Nature
Complete news archive for Second Nature
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Second Nature
10 companies that operate in the same segment as Second Nature (Chatbots), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
AI-based conversational solutions are provided for user interactions and learning. | 2021 | Menlo Park, California, United States | USD 193 M | – | – | |
Cloud-based unified communication solutions including voice and video are provided. | 2011 | San Ramon, California, United States | USD 475.91 M | USD 4.12 M | 110 | |
Cloud and AI-based chatbots for personal finance management are offered. | 2015 | London, England, United Kingdom | USD 175.49 M | – | – | |
Provider of AI and cloud based contact center suite solutions | 2001 | San Ramon, California, United States | USD 84.1 M | USD 1.15 B | 3,070 | |
Provider of customer communications management platform | 2008 | Stockholm, Sweden | USD 12 M | USD 2.94 B | 4,080 | |
Conversational AI platform is provided for digital customer experiences. | 1995 | New York, New York, United States | – | USD 312.47 M | 928 | |
Cloud based platform for employee communication | 2016 | Mountain View, California, United States | USD 305 M | USD 2.49 M | 57 | |
AI-powered conversation intelligence and automation are provided for contact centers. | 2017 | Redwood City, California, United States | USD 213.35 M | USD 10.89 M | 145 |
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Frequently Asked Questions about Second Nature
Second Nature was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Second Nature is headquartered in Tel Aviv, Israel.
Ariel Hitron is the current CEO of Second Nature. They have also founded this company.
Second Nature is a funded company, having raised a total of $34.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $12.5M, raised on Jan 2022.
Second Nature was founded in 2019 in Tel Aviv, Israel, as a provider of sales coaching software in the AI-driven training sector. The platform enables virtual practice partners for voice-based interactions with salespeople, where performance is evaluated and responses are improvised in real time. Training and practice spaces are also offered for skill development in sales roles. Operations focus on remote accessibility for global users.
Second Nature's top competitors include Brainshark, Lessonly and Inkling.
Second Nature has 6 investors. Key investors include Zoom, StageOne Ventures, Cardumen Capital, Signals Venture Capital, and Sienna Venture Capital.