About Secoo
Secoo was a publicly listed company based in Shanghai (China) founded in 2008 by Rixue Li. Secoo has raised $195 million across 8 funding rounds from investors including JD.com, Qudian and L Catterton. Its chief executive, as recorded, is Rixue Li. The company is recorded as dissolved. Its competitors include Xiu, Shangpin and Ihaveu; 3 of its 3 listed competitors have raised funding.
- Headquarters Shanghai, China
- Founders Rixue Li
- Stage Public
- Website secoo.com
- Legal Name Secoo Holding Limited
- Annual Revenue$485.57 M (USD)-44.32as on Dec 31, 2021
- Net Profit-$87.72 M (USD)-736.71as on Dec 31, 2021
- EBITDA-$86.55 M (USD)-1093.41as on Dec 31, 2021
- Total Equity Funding$195M (USD)
in 8 rounds
- InvestorsJD.com
& 13 more
Funding Insights of Secoo
Secoo has successfully raised a total of $195M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $195M
- Total Rounds 8
- First Round $10M
(Jun 2010)
- Investors Count 14
All 8 funding rounds of Secoo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | Post-IPO | β | β | ||
| Jun 2020 | Post-IPO | β | β | ||
| Jul 2018 | $175M | Post-IPO | β | β | |
| Jul 2015 | $55M | Series E | β | β | |
| Jul 2014 | $100M | Series D | β | CMC Capital | |
| Jul 2013 | Series C | β | Vangoo Capital, Ventech | β | |
| Jun 2012 | $30M | Series B | β | IDG Capital, Ventech China | |
| Jun 2010 | $10M | Series A | β | IDG Capital | β |
14 investors in total: 14 institutional.
Investors in Secoo
Secoo has secured backing from 14 investors, including institutional and venture fund investors. Prominent investors backing the company include JD.com, Qudian and L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Corporate-backed venture capital firm focused on retail tech, mobile tech, and multiple sectors | pinganventures.com | Pudong, China | ||
| vangoocapital.com | ||||
| creholchina.com | ||||
Early-stage funding is provided to innovative founders by Ventech. | ventechvc.com | Paris, France | ||
| cmccap.com | ||||
Venture capital firm | idgcapital.com | New York, United States | ||
Venture capital firm backed by Bertelsmann | baifund.com | Chaoyang, China | ||
Tech-focused venture capital firm funding companies in Europe and China | ventechchina.com | Shanghai, China | ||
BAI Capital is engaged in investment and financial services. | bai-cap.com | Beijing, China |
Investor details for Secoo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Secoo
10 people are tracked at Secoo (4 in leadership, 6 in board & advisors).
| Name | Role | Group |
|---|---|---|
Rixue Li | Founder, CEO | Leadership |
Richard Rixue Li | Chairman & CEO | Leadership |
Shaojun Chen | Chief Financial Officer | Leadership |
Louis Wu | Head Of HR | Leadership |
Xiaoquan Zhang | Independent Director | Board & advisors |
Wenning Xing | Independent Director | Board & advisors |
Shengli Hu | Observer | Board & advisors |
Jun Wang | Independent Director | Board & advisors |
Shun Lam Tang | Director | Board & advisors |
Jianji Liu | Independent Director | Board & advisors |
Complete people profiles for Secoo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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IPO & Listings of Secoo
Secoo is a publicly listed company on the OTC with ticker symbol SECOY in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date22 Sep 2017
- Listed onNASDAQ OMX: SECO
- Listed entitySecoo Holding Limited
- Exchange sectorRetail trade
- ISINUS81367P2002
- Share price$0.00 · 2026-10-05
- Market capitalisation$707.00
- Volume (last session)110
Financials of Secoo
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2021 | $485.6M | -$87.7M | -$86.5M |
| 2020 | $872.1M | -$10.5M | $8.7M |
Detailed financial statements for Secoo
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
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Timeline of Secoo
4 dated milestones of Secoo across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Secoo is founded.
- Funding First funding round of $10.0M.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Post-IPO,.
Competitors of Secoo
Secoo has 3 listed competitors in our database, 3 of them funded. They include Xiu, Shangpin and Ihaveu.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| xiu.com | 2008 | Shenzhen, China | $150M | Luxury and fashion products are sold through an e-commerce platform. | ||
| shangpin.com | 2010 | Beijing, China | $60M | Global luxury brands are retailed online via flash sales. | ||
| ihaveu.com | 2010 | Tianjin, China | $51M | An online e-commerce site specializing in luxury products for discerning consumers. |
Detailed competitors of Secoo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Secoo
Websites that share an audience with Secoo (secoo.com).
Websites whose visitors overlap most with Secoo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shangpin.com | 98% | View details | |||
| xiu.com | 90% | View details | |||
| 5lux.com | 89% | View details | |||
| zhen.com | 80% | View details |
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Related news about Secoo
Complete news archive for Secoo
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- Full article archive
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Frequently Asked Questions about Secoo
Secoo was founded in 2008 and raised its 1st funding round 2 years after it was founded.
Secoo is headquartered in Shanghai, China.
Rixue Li is the CEO of Secoo, as recorded in our data. They have also founded this company.
Secoo is a funded company, having raised a total of $195M across 8 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Jun 2010.
Annual revenue of Secoo is $485.57M as on Dec 31, 2021.
Yes, Secoo is publicly traded on OTC under the ticker symbol SECOY.
Secoo has 14 investors. Key investors include JD.com, Qudian, L Catterton, Ping An Ventures, and Vangoo Capital.

