About Secretlab
Secretlab is a Technology company based in Singapore (Singapore) founded in 2014 by Alaric Choo and Ian Alexander Ang. Gaming chairs are produced as a private label brand. It operates in the Technology and Consumer sectors. Its chief executive, as recorded, is Ian Alexander Ang. Its website secretlab.co draws about 1.3 million monthly visits. Its focus areas include Retail, Home Improvements, B2C Commerce and Furniture. Its legal entity is SECRETLAB SG PTE. LTD. Its competitors include EverDesk+, HomesToLife and Hooga.
Company details
Secretlab was founded in 2014 in Singapore and operates as a private label brand within the gaming furniture sector. Products are constructed with leather upholstery, aluminum bases, memory foam pillows, and PU casters. Certifications for durability and safety have been obtained from BIFMA, Intertek, the Agency for Science, Technology Research, and additional bodies. Resistance to environmental conditions and sweat is claimed for the chairs.
- Investors
Apps and channels of Secretlab
its YouTube channel Secretlab has 34.2K subscribers and 30 videos.
Videos from Secretlab
The most watched videos on Secretlab's YouTube channel, Secretlab (34.2K subscribers). Click a video to play it here.
More on Secretlab.
Funding Insights of Secretlab
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Secretlab with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2019 | Seed | – | Temasek | – |
1 investors in total: 1 institutional.
Investors in Secretlab
Secretlab has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Temasek.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore |
Investor details for Secretlab
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Secretlab
7 people are tracked at Secretlab (5 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Alaric Choo | Founder | Leadership |
Ian Alexander Ang | Co-Founder & CEO | Leadership |
Beverly Quek | Leadership | |
Beatrice Wee | Head Of Global Partnerships | Leadership |
Vjin Cheng | Associate Director, Founders' Office - Special Projects & Product Marketing | Leadership |
Tracy Leong | Specialist, Global Partnerships | Team |
Natthaya Narula | Senior Marketing & Special Projects - Thailand | Team |
Complete people profiles for Secretlab
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Secretlab
2 dated milestones of Secretlab across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Secretlab is founded.
- Funding First funding round.
Competitors of Secretlab
Secretlab has 3 listed competitors in our database. They include EverDesk+, HomesToLife and Hooga.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| everdeskplus.com | 2021 | Singapore | Internet first brand of adjustable standing desk & table | |||
| homestolife.com | 1976 | Singapore | Multi-category home furniture is offered as an internet-first brand. | |||
| findinghooga.com.sg | 1968 | Singapore | Online and physical retailer of home décor, furnishings, and accessories. |
Detailed competitors of Secretlab
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Secretlab
The website of Secretlab (secretlab.co) receives about 1.3M visits a month and ranks #34,770 among all websites worldwide, #1,602 in Video Games Consoles and Accessories.
- Monthly visits1.3M
▼ 16.1% vs previous month
- Unique visitors753.1K
per month
- Global rank#34,770
among all websites
- Category rank#1,602
Games · Video Games Consoles and Accessories
- Bounce rate42%
- Pages per visit3.2
- Average visit2 min 18 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with Secretlab. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eurekaergonomic.com | 100% | 680.7K | #121,183 | View details | |
| dxracer.com | 89% | 86.7K | #394,322 | View details | |
| razer.com | 89% | 10M | #5,098 | View details | |
andaseat.com | andaseat.com | 85% | #287,169 | – | |
logitechg.com | logitechg.com | 82% | #10,607 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Secretlab
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Secretlab
Complete news archive for Secretlab
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Frequently Asked Questions about Secretlab
Secretlab was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Secretlab is headquartered in Singapore, Singapore.
Ian Alexander Ang is the CEO of Secretlab, as recorded in our data. They have also founded this company.
Secretlab was founded in 2014 in Singapore and operates as a private label brand within the gaming furniture sector. Products are constructed with leather upholstery, aluminum bases, memory foam pillows, and PU casters. Certifications for durability and safety have been obtained from BIFMA, Intertek, the Agency for Science, Technology Research, and additional bodies. Resistance to environmental conditions and sweat is claimed for the chairs.
Secretlab's top competitors include HomesToLife, EverDesk+ and Hooga.
Secretlab has 1 investor. Key investors include Temasek.
Secretlab operates through Secretlab Sg Pte. Ltd..
The website of Secretlab receives about 1.3 million visits a month and ranks #34,770 among all websites worldwide.