Secretlab

Singapore, Singapore Founded: 2014 • Age: 12 yrs
Gaming chairs are produced as a private label brand.

About Secretlab

Secretlab is a company based in Singapore (Singapore) founded in 2014 by Alaric Choo and Ian Alexander Ang.. Secretlab operates in a competitive market with competitors including EverDesk+, HomesToLife, Hooga, Thinges and Nook and Cranny, among others.

  • Headquarter Singapore, Singapore
  • Founders Alaric Choo, Ian Alexander Ang
  • Sectors
    Technology
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Secretlab Sg Pte. Ltd.
Operational Areas
Technology → Semiconductors, Electronics & Hardware
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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People of Secretlab
Headcount 50-200
Employee Profiles 5
Employee Profiles
People
Tracy Leong
Specialist, Global Partnerships
People
Beatrice Wee
Head Of Global Partnerships
People
Alaric Choo
Co-founder & Chief Strategy Officer
People
Natthaya Narula
Senior Marketing & Special Projects - Thailand

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Funding Insights of Secretlab

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2019 Amount Seed - Secretlab Valuation Temasek
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Secretlab

Secretlab has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Temasek. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
An investment platform is provided for diverse sectors and geographies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Secretlab

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Secretlab

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Secretlab Comparisons

Employees
+
Add Comparison
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Competitors of Secretlab

Secretlab operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as EverDesk+, HomesToLife, Hooga, Thinges and Nook and Cranny, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet first brand of adjustable standing desk & table
domain founded_year HQ Location
Multi-category home furniture is offered as an internet-first brand.
domain founded_year HQ Location
Online and physical retailer of home décor, furnishings, and accessories.
domain founded_year HQ Location
Serves as a mobile marketplace connecting handmade artisans with global consumers.
domain founded_year HQ Location
Sells furniture like sofas and dining sets online for Singapore homes.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Secretlab

Paper Rex partners with Secretlab
Esportsinsider3 years ago

Frequently Asked Questions about Secretlab

When was Secretlab founded?

Secretlab was founded in 2014 and raised its 1st funding round 5 years after it was founded.

Where is Secretlab located?

Secretlab is headquartered in Singapore, Singapore.

Who is the current CEO of Secretlab?

Ian Alexander Ang is the current CEO of Secretlab. They have also founded this company.

What does Secretlab do?

Secretlab was founded in 2014 in Singapore and operates as a private label brand within the gaming furniture sector. Products are constructed with leather upholstery, aluminum bases, memory foam pillows, and PU casters. Certifications for durability and safety have been obtained from BIFMA, Intertek, the Agency for Science, Technology Research, and additional bodies. Resistance to environmental conditions and sweat is claimed for the chairs.

Who are the top competitors of Secretlab?

Secretlab's top competitors include HomesToLife, EverDesk+ and Hooga.

Who are Secretlab's investors?

Secretlab has 1 investor. Key investors include Temasek.

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