About Seedling
Seedling is a company based in Beverly Hills (United States) founded in 2007. It operates as a Direct-to-Consumer (D2C). Seedling has raised $16.87 million across 5 funding rounds from investors including Creative Artists Agency, Daher Investments and Google Ventures. Seedling has completed 1 acquisition, including P.S. XO. Seedling offers products and services including Make Your Own Dreamcatcher. Seedling operates in a competitive market with competitors including Coterie, Birthdayexpress.com, Black Paper Party, Glo Cubes and Joyin, among others.
- Headquarter Beverly Hills, United States
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Sectors
Consumer
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$16.87 M (USD)
in 5 rounds
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Latest Funding Round
$6.27 M (USD), Series A
Nov 14, 2016
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Investors
Creative Artists Agency
& 7 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Seedling
Seedling offers a comprehensive portfolio of products and services, including Make Your Own Dreamcatcher. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A kit for creating personalized dreamcatchers for children.
Funding Insights of Seedling
Seedling has successfully raised a total of $16.87M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $6.27 million completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series A — $6.3M
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First Round
First Round
(25 Apr 2013)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2016 | Amount | Series A - Seedling | Valuation |
investors |
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| Nov, 2014 | Amount | Series A - Seedling | Valuation | Daher Capital , Google Ventures |
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| Nov, 2013 | Amount | Seed - Seedling | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Seedling
Seedling has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Creative Artists Agency, Daher Investments and Google Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Corporate backed venture capital fund investing in multiple sectors
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Venture capital funding is provided to early-stage companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Seedling
Seedling has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include P.S. XO. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Children's party supplies are sold via an e-commerce platform.
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Seedling
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Seedling Comparisons
Competitors of Seedling
Seedling operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Coterie, Birthdayexpress.com, Black Paper Party, Glo Cubes and Joyin, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Private label party supplies are offered with customization options.
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| domain | founded_year | HQ Location |
Birthday party supplies are retailed online by Birthdayexpress.com.
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| domain | founded_year | HQ Location |
Party supplies are offered online by an internet-first brand.
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| domain | founded_year | HQ Location |
Internet first brand offering party supplies
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| domain | founded_year | HQ Location |
Party supplies are retailed online by Joyin for various occasions.
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| domain | founded_year | HQ Location |
Party supplies and decorations are provided via an online platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Seedling
Frequently Asked Questions about Seedling
When was Seedling founded?
Seedling was founded in 2007 and raised its 1st funding round 6 years after it was founded.
Where is Seedling located?
Seedling is headquartered in Beverly Hills, United States. It is registered at Beverly Hills, California, United States.
Is Seedling a funded company?
Seedling is a funded company, having raised a total of $16.87M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on Apr 25, 2013.
What does Seedling do?
Seedling is engaged in designing and selling innovative DIY kits for children, such as dreamcatchers, to encourage creativity and play. The company operates in the consumer goods sector, targeting young audiences with products that foster imagination. Solutions are provided through an online platform for direct purchase.
Who are the top competitors of Seedling?
Seedling's top competitors include Coterie, Joyin and Black Paper Party.
What products or services does Seedling offer?
Seedling offers Make Your Own Dreamcatcher.
How many acquisitions has Seedling made?
Seedling has made 1 acquisition, including P.S. XO.
Who are Seedling's investors?
Seedling has 8 investors. Key investors include Creative Artists Agency, Daher Investments, Google Ventures, MESA Ventures, and Upfront Ventures.
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