About Seedling
Seedling is a Consumer company based in Beverly Hills (United States) founded in 2007. Seedling is focused on creating innovative childrens play products. It operates on a Direct-to-Consumer (D2C) model. Seedling has raised $16.87 million across 5 funding rounds from investors including Creative Artists Agency, Daher Investments and Google Ventures. Seedling has completed 1 acquisition, including P.S. XO. Seedling offers products and services including Make Your Own Dreamcatcher. Its focus areas include Consumer Goods, Toys and Games and Children's Products. Its competitors include Coterie, Birthdayexpress.com and Black Paper Party; 3 of its 3 listed competitors have raised funding.
Company details
Seedling is engaged in designing and selling innovative DIY kits for children, such as dreamcatchers, to encourage creativity and play. The company operates in the consumer goods sector, targeting young audiences with products that foster imagination. Solutions are provided through an online platform for direct purchase.
- Headquarters Beverly Hills, United States
- SectorsConsumer
- Website seedling.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$16.87M (USD)
in 5 rounds
- Latest Funding Round$6.27M (USD), Series A
Nov 2016
- InvestorsCreative Artists Agency
& 7 more
- Investments & Acquisitions
Products & Services of Seedling
Seedling offers a comprehensive portfolio of products and services, including Make Your Own Dreamcatcher.
A kit for creating personalized dreamcatchers for children.
Funding Insights of Seedling
Seedling has successfully raised a total of $16.87M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $6.27 million completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.87M
- Total Rounds 5
- Last Round Series A — $6.27M
- First Round $2.5M
(Apr 2013)
- Investors Count 8
All 5 funding rounds of Seedling with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | $6.27M | Series A | – | – | – |
| Nov 2014 | $7M | Series A | – | Daher Capital, Google Ventures | – |
| Nov 2013 | $1.1M | Seed | – | – | |
| Oct 2013 | Seed | – | – | ||
| Apr 2013 | $2.5M | Seed | – | – |
8 investors in total: 8 institutional.
Investors in Seedling
Seedling has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Creative Artists Agency, Daher Investments and Google Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
| mesa.vc | ||||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
| structurefund.com | ||||
Early-stage investments are directed toward disruptive technologies and innovations. | acme.vc | San Francisco, United States | ||
A family office managing global investment portfolios is operated. | dahercapital.com | Dubai, United Arab Emirates | ||
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | caa.com | Los Angeles, United States |
Investor details for Seedling
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Investments & Acquisitions by Seedling
Seedling has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include P.S. XO.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Children's party supplies are sold via an e-commerce platform. | psxo.com | Los Angeles, United States | 2013 | Oct 2014 | •••• |
Complete acquisition details for Seedling
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Seedling
4 dated milestones of Seedling across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Seedling is founded.
- Funding First funding round of $2.5M.
- Acquisition Acquires P.S. XO.
- Funding Latest funding round, Series A, of $6.3M.
Competitors of Seedling
Seedling has 3 listed competitors in our database, 3 of them funded. They include Coterie, Birthdayexpress.com and Black Paper Party.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| coterieparty.com | 2018 | New York, United States | $11.25M | Private label party supplies are offered with customization options. | ||
| birthdayexpress.com | 1994 | New Berlin, United States | $3.9M | Birthday party supplies are retailed online by Birthdayexpress.com. | ||
| blackpaperparty.com | 2020 | Bentonville, United States | $250,000 | Party supplies are offered online by an internet-first brand. |
Detailed competitors of Seedling
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Seedling
The website of Seedling (seedling.com) receives about 3.4K visits a month.
- Monthly visits3.4K
▲ 40.5% vs previous month
Websites whose visitors overlap most with Seedling. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sitestreet.com | sitestreet.com | 100% | – | ||
| webinteractiveconsulting.com | 83% | View details | |||
neardark.com | neardark.com | 83% | – | ||
magicwandwebdesign.com | magicwandwebdesign.com | 83% | – | ||
austinwebking.com | austinwebking.com | 83% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Seedling
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Seedling (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Seedling
Complete news archive for Seedling
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Frequently Asked Questions about Seedling
Seedling was founded in 2007 and raised its 1st funding round 6 years after it was founded.
Seedling is headquartered in Beverly Hills, United States. It is registered at Beverly Hills, California, United States.
Seedling is a funded company, having raised a total of $16.87M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Apr 2013.
Seedling is engaged in designing and selling innovative DIY kits for children, such as dreamcatchers, to encourage creativity and play. The company operates in the consumer goods sector, targeting young audiences with products that foster imagination. Solutions are provided through an online platform for direct purchase.
Seedling's top competitors include Coterie, Black Paper Party and Birthdayexpress.com.
Seedling offers Make Your Own Dreamcatcher.
Seedling has made 1 acquisition, including P.S. XO.
Seedling has 8 investors. Key investors include Creative Artists Agency, Daher Investments, Google Ventures, MESA Ventures, and Upfront Ventures.