About Segmento
Segmento is a Media & Entertainment company based in Moscow (Russia) founded in 2011 by Kirill Safonov, Eugene Liogkiy, and Roman Nester, and was acquired by MTS in April 2023. It operates as a cross-device campaigns are managed using online and offline behavioral data. Its chief executive is Eugene Liogkiy. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Multi-channel. Its competitors include Criteo, RhythmOne, NextRoll, Unified and Mediaocean and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Founded in 2011 and based in Moscow, Russia, Segmento operates in the digital advertising sector. An platform is provided for advertisers to target audiences through analysis of online behavior data and verified offline sources. Campaigns are launched across desktop, mobile, video, and social channels, with audience behavior predicted via data insights. Real-time reporting is delivered to support campaign optimization.
- Headquarters Moscow, Russia
- Founders Kirill Safonov, Eugene Liogkiy, Roman Nester
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website segmento.ru
- Social LinkedIn Facebook
- Acquired by MTS (Apr 2023)
- InvestorsSberbank Russia
& 1 more
- Acquired by
Investors in Segmento
Segmento has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Sberbank Russia and MTS.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
MTS is recognized as a leading telecommunications provider in Russia. | 1993 | moskva.mts.ru | Moscow, Russia | |
Comprehensive financial services are provided to individuals and businesses. | – | sberbank.ru | Russia |
Investor details for Segmento
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People of Segmento
3 people are tracked at Segmento (3 in leadership).
| Name | Role | Group |
|---|---|---|
Kirill Safonov | Co-Founder & CTO | Leadership |
Eugene Liogkiy | Co-Founder & CEO | Leadership |
Roman Nester | Co-Founder & Co-CEO | Leadership |
Complete people profiles for Segmento
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- Full employee list
- Team structure
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Competitors of Segmento
Segmento has 10 listed competitors in our database, 9 of them funded. They include Criteo, RhythmOne, NextRoll, Unified and Mediaocean, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| criteo.com | 2005 | Paris, France | $59.97M | 260 | AI-driven ad campaigns are managed for personalization and optimization. | |
| rhythmone.com | 2004 | San Francisco, United States | $41.93M | 517 | Audiences are connected to brands via cross-screen video advertising. | |
| nextroll.com | 2006 | San Francisco, United States | $93.95M | 526 | Provider of data-driven marketing technology for B2B and D2C businesses | |
| unified.com | 2011 | New York, United States | $55.6M | 115 | Social media advertising services are delivered across digital platforms. | |
| mediaocean.com | 2006 | New York, United States | – | 540 | Advertising software and integration services are provided for enterprises. | |
| adcash.com | 2007 | Tallinn, Estonia | $23.61M | 65 | Targeted ad placements are provided via an advertising network. | |
| adconion.com | 2006 | Santa Monica, United States | $80M | 216 | Cross-channel digital advertising platforms are operated for targeting solutions. | |
| mixpo.com | 2006 | Seattle, United States | $14.94M | 67 | Social, display, and video advertising platform | |
| hawk-tech.io | 2013 | Paris, France | $4.5M | – | Provider of omnichannel campaign management platform | |
| martini.media | 2008 | Los Angeles, United States | $41M | – | Advertising insights are provided for optimizing marketing campaigns. |
Detailed competitors of Segmento
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- Full competitor set
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Web traffic of Segmento
The website of Segmento (segmento.ru) receives about 9.1K visits a month.
- Monthly visits9.1K
▲ 57.6% vs previous month
Websites whose visitors overlap most with Segmento. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| roistat.com | 100% | 292.5K | #138,130 | View details | |
| betweendigital.ru | 100% | – | – | View details | |
miniplan.ru | miniplan.ru | 100% | – | – | – |
sociate.ru | sociate.ru | 100% | – | – | – |
devaka.ru | devaka.ru | 100% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Segmento
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Segmento (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Segmento
Complete news archive for Segmento
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Frequently Asked Questions about Segmento
Segmento was founded in 2011.
Segmento is headquartered in Moscow, Russia.
Eugene Liogkiy is the current CEO of Segmento. They have also founded this company.
Founded in 2011 and based in Moscow, Russia, Segmento operates in the digital advertising sector. An platform is provided for advertisers to target audiences through analysis of online behavior data and verified offline sources. Campaigns are launched across desktop, mobile, video, and social channels, with audience behavior predicted via data insights. Real-time reporting is delivered to support campaign optimization.
Segmento's top competitors include Criteo, NextRoll and Mediaocean.
Segmento has 2 investors. Key investors include Sberbank Russia, and MTS.
Yes. Segmento was acquired by MTS in April 2023.