About Self Wealth
Self Wealth is a company based in Surrey Hills (Australia) founded in 2012 was acquired by Syfe in April 2025. Self Wealth offers products and services including Selfwealth App and Desktop Platform. Self Wealth operates in a competitive market with competitors including Interactive Brokers, Tiger Brokers, Syfe, OpenMarkets and Nabtrade, among others.
Products & Services of Self Wealth
Self Wealth offers a comprehensive portfolio of products and services, including Selfwealth App and Desktop Platform.
Mobile app for trading shares and ETFs with low-cost fees.
Web-based interface for portfolio management and market analysis.
Apps and channels of Self Wealth
Self Wealth publishes 2 mobile apps with over 50K+ downloads; its YouTube channel Selfwealth has 12K subscribers and 16 videos.
Videos from Self Wealth
The most watched videos on Self Wealth's YouTube channel, Selfwealth (12K subscribers). Click a video to play it here.
More on Selfwealth.
Investors in Self Wealth
Self Wealth has secured backing from 1 investor. Prominent investors backing the company include Syfe.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ETFs and stocks are traded via an app-based platform. | 2017 | syfe.com | Singapore, Singapore |
Investor details for Self Wealth
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Self Wealth
15 people are tracked at Self Wealth (6 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Craig Keary | CEO | Leadership |
Christine Christian | Chairman | Leadership |
Paul Cullinan | Chief Commercial Officer | Leadership |
Brendan Mutton | Head of Sales | Leadership |
Gavin Wood | Chief Risk And Compliance Officer | Leadership |
Janelle Mcqueen - Paice | Chief Experience Officer | Leadership |
Ted Liang | Frontend Engineer | Team |
James Cominos | Fp&a | Team |
George Vasiliadis | AWS Platform Team Lead | Team |
Job Rwebembera | Senior Software Engineer | Team |
Odette Rakach | Senior Business Development Manager | Team |
Simon Buskens | Analytics Lead | Team |
Arnold Tara | Analyst | Team |
Rolando Chancellor | Senior Software Engineer | Team |
Sivakumar Gunasehkaran | Senior Mobile Engineer | Team |
Complete people profiles for Self Wealth
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Self Wealth
3 dated milestones of Self Wealth across 31 years, from founding to its latest funding, stage changes and deals.
- IPO Lists on the stock exchange (IPO).
- Founded Self Wealth is founded.
- Exit Acquired by Syfe.
Competitors of Self Wealth
Self Wealth operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Interactive Brokers, Tiger Brokers, Syfe, OpenMarkets and Nabtrade, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| interactivebrokers.com | 1977 | Greenwich, United States | – | 2,932 | Provider of online brokerage services and trading platforms | |
| itiger.com | 2014 | Beijing, China | $138.6M | 1,000 | Online trading of stocks, securities, and options is enabled. | |
| syfe.com | 2017 | Singapore | $138.61M | – | ETFs and stocks are traded via an app-based platform. | |
| openmarkets.com.au | 2012 | Melbourne, Australia | $1.94M | – | Online stockbroking services are provided via web and desktop platforms. | |
| nabtrade.com.au | 2012 | Melbourne, Australia | – | – | Platform for share trading, enabling investors to buy and sell securities. | |
| evarvest.com | 2016 | Sydney, Australia | $255,722 | – | Stocks trading platform |
Detailed competitors of Self Wealth
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Self Wealth
The website of Self Wealth (selfwealth.com.au) receives about 1M visits a month and ranks #70,480 among all websites worldwide, #4,454 in Investing.
- Monthly visits1M
▲ 29% vs previous month
- Unique visitors130.2K
per month
- Global rank#70,480
among all websites
- Category rank#4,454
Finance · Investing
- Bounce rate28%
- Pages per visit3.6
- Average visit3 min 35 sec
- DevicesDesktop 59% · Mobile 41%
Websites whose visitors overlap most with Self Wealth. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hotcopper.com.au | 100% | 8.6M | #8,865 | View details | |
| asx.com.au | 94% | 1.3M | #55,769 | View details | |
commsec.com.au | commsec.com.au | 94% | – | #7,622 | – |
| marketindex.com.au | 92% | – | #25,485 | View details | |
| betashares.com.au | 91% | 735.3K | #83,966 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Self Wealth
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Self Wealth
Complete news archive for Self Wealth
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Self Wealth
10 companies that operate in the same segment as Self Wealth (Investment & Financial Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.73 B | USD 2.98 B | 2,300 | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | – | |
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs | 2007 | Tel Aviv, Israel | USD 422.94 M | USD 925.73 M | – | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 548.9 M | 3,830 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | – | – | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 | |
App-based automated investment and retirement planning platform | 2010 | New York, New York, United States | USD 335 M | – | – | |
Money Forward is engaged in providing financial technology solutions. | 2012 | Minato, Tokyo, Japan | USD 42.9 M | USD 322.51 M | 2,600 | |
Wealth management solutions are delivered for investment advisors. | 2009 | Mountain View, California, United States | USD 759.1 M | – | – |
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Frequently Asked Questions about Self Wealth
Self Wealth was founded in 2012.
Self Wealth is headquartered in Surrey Hills, Australia. It is registered at Surrey Hills, Victoria, Australia.
Craig Keary is the current CEO of Self Wealth.
Self Wealth was founded in 2012 and is headquartered in Surrey Hills, Australia. Brokerage services are extended to ASX-listed products, including shares, A-REITs, LICs, debt securities, and ETFs. A flat fee of 9.50 is applied per trade. A social network enables portfolio sharing and following among users, while benchmarking, SafetyRating, and WealthScore assessments are offered for portfolios.
Self Wealth's top competitors include Tiger Brokers, Interactive Brokers and Syfe.
Self Wealth offers Selfwealth App and Desktop Platform.
Self Wealth has 1 investor. Key investors include Syfe.
Self Wealth operates through Selfwealth Ltd.
Yes. Self Wealth was acquired by Syfe in April 2025.
Yes. Self Wealth publishes Selfwealth | Trade Shares and 1 more app, with over 50,000 downloads.
The website of Self Wealth receives about 1 million visits a month and ranks #70,480 among all websites worldwide.