About Sell In All
Sell In All is a Retail company based in Singapore (Singapore) founded in 2014, and was acquired by Graas in August 2022. Products are listed and inventory synchronized across multiple e-marketplaces. The company has 106 employees. Its Indian entity Sellinall Private Limited reported revenue of ₹1.23 Cr. Its focus areas include E-Commerce Enablers, Ecommerce Software Suite and Multichannel Commerce.
Company details
SELLinALL was founded in 2014 in Singapore as a SaaS provider in the e-commerce sector. Multichannel listing services are offered to merchants, enabling product sales on platforms such as eBay, Amazon, Lazada, Shopify, Facebook, and Pinterest. Inventory synchronization is managed across these channels. Operations are based on a monthly subscription model, with pricing negotiated according to user requirements.
- Headquarters Singapore, Singapore
- Employees 106
- Stage Acquired
- SectorsRetail
- Website sellinall.com
- Social LinkedIn X Facebook
- Acquired by Graas (Aug 2022)
- Legal Name Sellinall Private Limited
- Date of Incorporation 25 Apr, 2016
- Jurisdiction Chennai, Tamil Nadu, India
Associated legal entities of Sell In All
Sell In All operates through Sellinall Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sellinall Private Limited CIN U52599TN2016FTC110034 | Active | 25 Apr 2016 | Chennai, Tamil Nadu | ₹1.2 Cr | 106 | 2 | View details |
Investors in Sell In All
Sell In All has secured backing from 1 investor. Prominent investors backing the company include Graas.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AI-based analytics solutions are offered for e-commerce businesses. | 2022 | graas.ai | Singapore, Singapore |
Investor details for Sell In All
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Verified entity values are shown only after access is granted.
Board of directors of Sellinall Private Limited (Sell In All)
Sellinall Private Limited is the primary company behind Sell In All. The board of Sellinall Private Limited currently have 2 directors; the longest-serving is Harish Suresh Talreja, appointed in 2024. 10 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Harish Suresh Talreja DIN 10605896 | Director | 22 May 2024 | 2 yrs 5 mo | Sellinall Private Limited |
| Himanshu Shrotri DIN 10966692 | Director | 24 Feb 2025 | 1 yr 8 mo | Sellinall Private Limited |
People of Sell In All
8 people are tracked at Sell In All (8 in team); the tracked headcount is 106.
| Name | Role | Group |
|---|---|---|
Aizzat Falique | E-commerce / Team Lead Account Manager | Team |
Cindy Chiah | Business Operations & Partnership Manager | Team |
Karen Vania | Senior Associate - Account Manager | Team |
Adam Faridl al Fath | Business Development Executive | Team |
Jiihan Nasir Jamal Nasir | Senior Associate - Buyer Xperience | Team |
Paul Ling | Consultant | Team |
Prathibhaa R | Lead - APAC HR | Team |
Pk Sivan | HR | Team |
Complete people profiles for Sell In All
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Financials of Sell In All
Figures of Sellinall Private Limited, the primary company behind Sell In All, for FY 2024. Revenue was ₹1.23 Cr (-88% year on year). Net loss was -₹29.7 Lakh (-24% margin). EBITDA was -₹28 Lakh (-23% margin). Revenue has grown at a compounded annual rate of -35% over three years and -7% over five years.
- ₹1.23 CrRevenue · FY 2024 · -88% YoY
- -₹29.7 LakhNet loss · -24% margin
- -₹28 LakhEBITDA · -23% margin
- ₹32.5 LakhPaid-up capital
- 106Employees (provident fund records)
- -35%Revenue CAGR, 3 years
- -7%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sellinall Private Limited are on its company page.
Detailed financial statements for Sell In All
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Sell In All
2 dated milestones of Sell In All across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Sell In All is founded.
- Exit Acquired by Graas.
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Frequently Asked Questions about Sell In All
Sell In All was founded in 2014.
Sell In All is headquartered in Singapore, Singapore.
Sell In All has 106 employees.
The primary company behind Sell In All, Sellinall Private Limited, reported revenue of ₹1.23 Cr for FY 2024, down 88% year on year.
SELLinALL was founded in 2014 in Singapore as a SaaS provider in the e-commerce sector. Multichannel listing services are offered to merchants, enabling product sales on platforms such as eBay, Amazon, Lazada, Shopify, Facebook, and Pinterest. Inventory synchronization is managed across these channels. Operations are based on a monthly subscription model, with pricing negotiated according to user requirements.
Sell In All has 1 investor. Key investors include Graas.
Sell In All operates through Sellinall Private Limited.
Yes. Sell In All was acquired by Graas in August 2022.
The legal entities of Sell In All currently have 2 directors, including Harish Suresh Talreja, Himanshu Shrotri.