About Sellpy
Sellpy is a Retail company based in Stockholm (Sweden) founded in 2014, and was acquired by H&M Group Ventures in October 2019. It operates as a second-hand multi-category products are sold via an online consignment platform. Sellpy has raised $125 thousand across 1 funding round from investors including Sting, Per Bystedt and H&M Group Ventures. Its website sellpy.se draws about 6 million monthly visits. Its focus areas include Horizontal E-Commerce, Second Hand and Consignment. Its competitors include Blocket, Craigslist, Jumblets, Marknadstorg and On The Flea and 1 more; 1 of its 6 listed competitors has raised funding.
Company details
Sellpy was founded in 2014 in Stockholm, Sweden, as an e-commerce platform focused on second-hand goods. Operations center on a consignment model where items in categories like fashion, beauty, electronics, home appliances, decor, pet supplies, and baby care are listed and sold. The service is accessible through mobile applications on iOS and Android devices, serving users primarily in the European market.
- Headquarters Stockholm, Sweden
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website sellpy.se
- Social LinkedIn X Facebook
- Acquired by H&M Group Ventures (Oct 2019)
- Total Equity Funding$125K (USD)
in 1 rounds
- Latest Funding Round$125K (USD), Seed
Mar 2015
- InvestorsSting
& 2 more
- Acquired byH&M Group Ventures
(Oct 2019)
Funding Insights of Sellpy
Sellpy has successfully raised a total of $125K through 1 strategic funding round. The most recent funding activity was a Seed round of $125 thousand completed in March 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $125,000
- Total Rounds 1
- Last Round Seed — $125,000
- First Round $125,000
(Mar 2015)
- Investors Count 2
All 1 funding rounds of Sellpy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $125,000 | Seed | – | Sting |
3 investors in total: 2 institutional and 1 angel.
Investors in Sellpy
Sellpy has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Sting, Per Bystedt and H&M Group Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sting is recognized as a leading startup accelerator in the Nordics. | – | sting.co | Stockholm, Sweden | |
Venture capital fund investing in multiple sectors | – | hmgroupventures.com | Stockholm, Sweden | |
PB Per Bystedt | - | – | unknown_30b84be231884f75a | - |
Investor details for Sellpy
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- Complete investor list
- Round participation
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- Co-investor network
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Timeline of Sellpy
3 dated milestones of Sellpy across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Sellpy is founded.
- Funding First funding round of $125K.
- Exit Acquired by H&M Group Ventures.
Competitors of Sellpy
Sellpy has 6 listed competitors in our database, 1 of them funded. They include Blocket, Craigslist, Jumblets, Marknadstorg and On The Flea, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| blocket.se | 1996 | Stockholm, Sweden | – | – | Marketplace for private car and miscellaneous item sales and digital advertisment platform | |
| craigslist.org | 1995 | San Francisco, United States | – | 38 | Online classified forum | |
| jumblets.com | 2011 | Kalmar, Sweden | $300,000 | – | Second-hand goods are traded via a location-based community marketplace. | |
| marknadstorg.se | 2021 | – | – | – | Marknadstorg operates an online marketplace for multi-category used products. | |
| ontheflea.se | 2013 | Malmo, Sweden | – | – | Informational site about mobile phones, trends, and technology updates. | |
| usedby.com | 2003 | Stockholm, Sweden | – | – | Hosts a digital marketplace for buying and selling used goods. |
Detailed competitors of Sellpy
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- Full competitor set
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Web traffic of Sellpy
The website of Sellpy (sellpy.se) receives about 6M visits a month and ranks #6,726 among all websites worldwide, #284 in Fashion and Apparel.
- Monthly visits6M
▲ 8.7% vs previous month
- Unique visitors1.3M
per month
- Global rank#6,726
among all websites
- Category rank#284
Lifestyle · Fashion and Apparel
- Bounce rate40%
- Pages per visit10.2
- Average visit6 min 58 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Sellpy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
vinted.se | vinted.se | 100% | – | #18,901 | – |
| plick.se | 85% | 291.9K | #133,773 | View details | |
zalando.se | zalando.se | 80% | – | #6,088 | – |
| lindex.com | 80% | 4M | #11,253 | View details | |
lager157.com | lager157.com | 75% | – | #24,124 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sellpy
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Marketplaces & General E-Commerce
10 companies that operate in the same segment as Sellpy (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | USD 9.83 B | 18,938 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore, Singapore | USD 689.63 M | USD 617.56 M | 21,571 | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | 769,165 | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 114.3 M | USD 1.41 B | 1,782 | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 |
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Related news about Sellpy
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Frequently Asked Questions about Sellpy
Sellpy was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Sellpy is headquartered in Stockholm, Sweden.
Sellpy is a funded company, having raised a total of $125K across 1 funding round to date. The company's 1st funding round was a Seed of $125K, raised on Mar 2015.
Sellpy was founded in 2014 in Stockholm, Sweden, as an e-commerce platform focused on second-hand goods. Operations center on a consignment model where items in categories like fashion, beauty, electronics, home appliances, decor, pet supplies, and baby care are listed and sold. The service is accessible through mobile applications on iOS and Android devices, serving users primarily in the European market.
Sellpy's top competitors include Craigslist, Blocket and Jumblets.
Sellpy has 3 investors. Key investors include Sting, Per Bystedt, and H&M Group Ventures.
Yes. Sellpy was acquired by H&M Group Ventures in October 2019.
The website of Sellpy receives about 6 million visits a month and ranks #6,726 among all websites worldwide.