About Selma
Selma is a Technology company based in Zurich (Switzerland) founded in 2016 by Mikael Roos, Patrik Oliver Schar, Valeria Gasik, and Kevin Linser. Retirement investments are facilitated via an app-based platform. It operates on a AI-as-a-Service, Subscription Services, and FinTech model. Selma has raised $16.42 million across 4 funding rounds from investors including TX Group, Sparrow Ventures and TX Ventures. Its chief executive, as recorded, is Patrik Oliver Schar. Its website selma.com draws about 44 thousand monthly visits. Selma offers products and services including Build Your Wealth, Manage Your Wealth, and Retire with Comfort. Its focus areas include Financials, Investment Services and Robo-Advisory. Its legal entity is Selma Finance AG.
Company details
Selma is managed as an independent financial advisor offering AI-powered investment solutions. Personalized ETF portfolios are created and managed for clients, focusing on long-term wealth building, wealth management, and retirement planning. Services are provided with transparency, no hidden fees, and active risk management. Globally diversified portfolios are tailored to individual needs across various life stages. The company operates in the FinTech sector, leveraging technology for automated and expert-guided financial planning.
- Total Equity Funding$16.42M (USD)
in 4 rounds
- Latest Funding Round$1.42M (USD), Series A
Jul 2023
- InvestorsTX Group
& 2 more
Products & Services of Selma
Selma offers a comprehensive portfolio of products and services, including Build Your Wealth, Manage Your Wealth, and Retire with Comfort.
Investment plans are tailored for wealth building goals.
Wealth management is provided with personalized portfolio strategies.
Retirement solutions are offered for pension money growth.
Apps and channels of Selma
Selma publishes 2 mobile apps with over 10K+ downloads.
Funding Insights of Selma
Selma has successfully raised a total of $16.42M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $1.42 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.42M
- Total Rounds 4
- Last Round Series A — $1.42M
- First Round $3.9M
(Dec 2020)
- Investors Count 3
All 4 funding rounds of Selma with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $1.42M | Series A | – | – | – |
| Sep 2022 | $7.17M | Series A | – | TX Ventures | |
| Feb 2021 | $3.93M | Series A | – | Sparrow Ventures, TX Ventures | – |
| Dec 2020 | $3.9M | Series A | – | TX |
3 investors in total: 3 institutional.
Investors in Selma
Selma has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include TX Group, Sparrow Ventures and TX Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| sparrow-ventures.com | ||||
Early-stage investments are made in Fintech and related sectors by TX Ventures. | tx.ventures | Zurich, Switzerland | ||
Entertainment services are provided by TX from Zurich. | 1893 | tx.group | Zurich, Switzerland |
Investor details for Selma
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Selma
26 people are tracked at Selma (8 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Mikael Roos | Co-Founder & CTO | Leadership |
Patrik Oliver Schar | Co-Founder & CEO | Leadership |
Valeria Gasik | Co-Founder | Leadership |
Kevin Linser | Co-Founder & COO | Leadership |
Dominik Seiler | Head of Operations, Compliance & Risk | Leadership |
Niklas Linser | Head Of Marketing | Leadership |
Patrik Schär | Founder & CEO | Leadership |
Roman Welzk | Affiliate Partner At Selma Finance | Leadership |
Ale Kulvik | Senior Software Engineer | Team |
Henrik Sundén | Senior UX/UI Designer | Team |
Jenni-Kaisa Lyytikäinen | Senior UX/UI Designer | Team |
Jouni Renfors | Senior Software Engineer | Team |
Asish Bhattarai | Software engineer | Team |
Nicolas Wechner | Partnerships Manager | Team |
Jyri Leinonen | Staff Engineer | Team |
Judith Keufl | Customer Support Specialist | Team |
Piotr Sobczyk | Software Engineer | Team |
Bang Nguyen | Front–End Developer | Team |
Jarkko Laine | Lead Developer | Team |
Thomas Pirker | Operations Manager | Team |
6 more people are available in the full profile.
Complete people profiles for Selma
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Selma
3 dated milestones of Selma across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Selma is founded.
- Funding First funding round of $3.9M.
- Funding Latest funding round, Series A, of $1.4M.
Web traffic of Selma
The website of Selma (selma.com) receives about 44.4K visits a month and ranks #571,319 among all websites worldwide, #5,685 in Investing.
- Monthly visits44.4K
▼ 11.1% vs previous month
- Unique visitors20.8K
per month
- Global rank#571,319
among all websites
- Category rank#5,685
Finance · Investing
- Bounce rate47%
- Pages per visit3.2
- Average visit1 min 38 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Selma. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
schwiizerfranke.com | schwiizerfranke.com | 100% | #412,250 | – | |
sparkojote.ch | sparkojote.ch | 95% | #999,190 | – | |
aktiengram.de | aktiengram.de | 88% | #829,137 | – | |
missfinance.ch | missfinance.ch | 88% | #1,425,278 | – | |
| zkb.ch | 53% | 1.2M | #22,493 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Selma
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Selma
Selma was founded in 2016 and raised its 1st funding round 4 years after it was founded.
Selma is headquartered in Zurich, Switzerland.
Patrik Oliver Schar is the CEO of Selma, as recorded in our data. They have also founded this company.
Selma is a funded company, having raised a total of $16.42M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3.9M, raised on Dec 2020.
Selma is managed as an independent financial advisor offering AI-powered investment solutions. Personalized ETF portfolios are created and managed for clients, focusing on long-term wealth building, wealth management, and retirement planning. Services are provided with transparency, no hidden fees, and active risk management. Globally diversified portfolios are tailored to individual needs across various life stages. The company operates in the FinTech sector, leveraging technology for automated and expert-guided financial planning.
Selma offers Build Your Wealth, Manage Your Wealth, and Retire with Comfort.
Selma has 3 investors. Key investors include TX Group, Sparrow Ventures, and TX Ventures.
Selma operates through Selma Finance Ag.
Yes. Selma publishes Selma – investment assistant and 1 more app, with over 10,000 downloads.