About Selpal
Selpal is a Retail company based in Johannesburg (South Africa) founded in 2014, and was acquired by FNB in March 2021. Grocery products are purchased via an online marketplace platform. It operates in the Retail and Agriculture sectors. Its chief executive, as recorded, is Stephen Goldberg. The company was acqui-hired. Selpal offers products and services including Casino Reviews, Slot Machine Guides, and Betting Apps Reviews. Its focus areas include Food and Agriculture Tech, Online Grocery, B2B Ecommerce and Multi-Category. Its competitors include Nile, HelloChoice and Food Supply; 1 of its 3 listed competitors has raised funding.
Company details
Selpal was founded in 2014 in Johannesburg, South Africa, as an e-commerce platform focused on groceries. Manufacturers are connected with retailers, and retailers with consumers, through the marketplace. Dollas currency is earned by users and redeemed for purchases. Services include talk time recharges, internet data top-ups, electricity bill payments, and lotto ticket sales. The platform operates on Android devices.
- Headquarters Johannesburg, South Africa
- Stage Acquired
- SectorsRetailAgriculture
- Email••••••••
- Phone•••• ••••
- Website selpal.co.za
- Social LinkedIn Facebook
- Acquired by FNB (Mar 2021)
Products & Services of Selpal
Selpal offers a comprehensive portfolio of products and services, including Casino Reviews, Slot Machine Guides, and Betting Apps Reviews.
In-depth reviews of online casinos for informed gambling choices
Guides for playing and understanding slot machines online
Reviews of mobile apps for real-money gambling experiences
Funding Insights of Selpal
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Selpal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in Selpal
Selpal has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include FirstRand, FNB and Vumela.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Vumela is focused on supporting SMEs with access to finance. | 2010 | vumelafund.com | ||
Provider of financial management services | 1998 | firstrand.co.za | Johannesburg, South Africa | |
Commercial banking services are provided by FNB in South Africa. | 1838 | fnb.co.za | Grahamstown, South Africa |
Investor details for Selpal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Selpal
15 people are tracked at Selpal (1 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Stephen Goldberg | CEO | Leadership |
Kgotso Moatlhodi | Cashless Representative | Team |
Nomthandazo Ntuli | Sales Executive | Team |
Bheki Mahlangu | Area Sales Manager | Team |
Awelani Mamaema | Sales Representative | Team |
Sizwe Ngwane | Senior BI Engineer | Team |
Thato Dominic Diutlwileng | Junior IT Support Engineer | Team |
Ayanda Malambe | Information Technology Administrator | Team |
Bandile Bhengu | Sales And Marketing Representative | Team |
Londiwe Mthonti | Finance Administrator Team Leader | Team |
Matuba Evans Makola | Field Sales Representative | Team |
Reagile Thabo Boikhutso | Area Sales Manager | Team |
Evans Makola | Sales Representative | Team |
Nerine van Zijl | Operations Support Manager | Team |
Caroline Phalane | Customer Service Representative | Team |
Complete people profiles for Selpal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Selpal
4 dated milestones of Selpal across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Selpal is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
- Exit Acquired by FNB.
Competitors of Selpal
Selpal has 3 listed competitors in our database, 1 of them funded. They include Nile, HelloChoice and Food Supply.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nile.ag | 2020 | Johannesburg, South Africa | $13.1M | Nile is recognized as a digital marketplace for agricultural trade. | ||
| hellochoice.co.za | 2005 | Pietermaritzburg, South Africa | Fruits and vegetables are traded via an online B2B marketplace. | |||
| foodsupply.co.za | 2010 | Cape Town, South Africa | Online marketplace to purchase food ingredients |
Detailed competitors of Selpal
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Related news about Selpal
Complete news archive for Selpal
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Frequently Asked Questions about Selpal
Selpal was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Selpal is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
Stephen Goldberg is the CEO of Selpal, as recorded in our data.
Selpal was founded in 2014 in Johannesburg, South Africa, as an e-commerce platform focused on groceries. Manufacturers are connected with retailers, and retailers with consumers, through the marketplace. Dollas currency is earned by users and redeemed for purchases. Services include talk time recharges, internet data top-ups, electricity bill payments, and lotto ticket sales. The platform operates on Android devices.
Selpal's top competitors include Nile, HelloChoice and Food Supply.
Selpal offers Casino Reviews, Slot Machine Guides, and Betting Apps Reviews.
Yes. Selpal was acquired by FNB in March 2021.

