Selpal

Johannesburg, South Africa Founded: 2014 • Age: 12 yrs Acquired By FNB
Grocery products are purchased via an online marketplace platform.

About Selpal

Selpal is a Retail company based in Johannesburg (South Africa) founded in 2014, and was acquired by FNB in March 2021. Grocery products are purchased via an online marketplace platform. It operates in the Retail and Agriculture sectors. Its chief executive, as recorded, is Stephen Goldberg. The company was acqui-hired. Selpal offers products and services including Casino Reviews, Slot Machine Guides, and Betting Apps Reviews. Its focus areas include Food and Agriculture Tech, Online Grocery, B2B Ecommerce and Multi-Category. Its competitors include Nile, HelloChoice and Food Supply; 1 of its 3 listed competitors has raised funding.

Company details

Selpal was founded in 2014 in Johannesburg, South Africa, as an e-commerce platform focused on groceries. Manufacturers are connected with retailers, and retailers with consumers, through the marketplace. Dollas currency is earned by users and redeemed for purchases. Services include talk time recharges, internet data top-ups, electricity bill payments, and lotto ticket sales. The platform operates on Android devices.

  • Headquarters Johannesburg, South Africa
  • Stage Acquired
  • Sectors
    Retail
    Agriculture
  • Email
    ••••••••
  • Phone
    •••• ••••
  • Website selpal.co.za
  • Social LinkedIn Facebook
  • Acquired by FNB (Mar 2021)
Key Metrics

Products & Services of Selpal

Selpal offers a comprehensive portfolio of products and services, including Casino Reviews, Slot Machine Guides, and Betting Apps Reviews.

Casino Reviews
Information Service

In-depth reviews of online casinos for informed gambling choices

Slot Machine Guides
Game Recommendations

Guides for playing and understanding slot machines online

Betting Apps Reviews
App Services

Reviews of mobile apps for real-money gambling experiences

Funding Insights of Selpal

  • Total Rounds 2
  • Investors Count 2

All 2 funding rounds of Selpal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Nov 2018Series A–FirstRand
–
Jun 2015Seed––
Valuation history

3 investors in total: 3 institutional.

Investors in Selpal

Selpal has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include FirstRand, FNB and Vumela.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Vumela is focused on supporting SMEs with access to finance.
2010vumelafund.com
Provider of financial management services
1998firstrand.co.zaJohannesburg, South Africa
Commercial banking services are provided by FNB in South Africa.
1838fnb.co.zaGrahamstown, South Africa
Premium access

Investor details for Selpal

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Selpal

15 people are tracked at Selpal (1 in leadership, 14 in team).

NameRoleGroup
Stephen Goldberg
CEOLeadership
Kgotso Moatlhodi
Cashless RepresentativeTeam
Nomthandazo Ntuli
Sales ExecutiveTeam
Bheki Mahlangu
Area Sales ManagerTeam
Awelani Mamaema
Sales RepresentativeTeam
Sizwe Ngwane
Senior BI EngineerTeam
Thato Dominic Diutlwileng
Junior IT Support EngineerTeam
Ayanda Malambe
Information Technology AdministratorTeam
Bandile Bhengu
Sales And Marketing RepresentativeTeam
Londiwe Mthonti
Finance Administrator Team LeaderTeam
Matuba Evans Makola
Field Sales RepresentativeTeam
Reagile Thabo Boikhutso
Area Sales ManagerTeam
Evans Makola
Sales RepresentativeTeam
Nerine van Zijl
Operations Support ManagerTeam
Caroline Phalane
Customer Service RepresentativeTeam
Premium access

Complete people profiles for Selpal

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Selpal

4 dated milestones of Selpal across 7 years, from founding to its latest funding, stage changes and deals.

  1. Founded Selpal is founded.
  2. Funding First funding round.
  3. Funding Latest funding round, Series A,.
  4. Exit Acquired by FNB.

Competitors of Selpal

Selpal has 3 listed competitors in our database, 1 of them funded. They include Nile, HelloChoice and Food Supply.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
nile.ag2020Johannesburg, South Africa$13.1M
Nile is recognized as a digital marketplace for agricultural trade.
hellochoice.co.za2005Pietermaritzburg, South Africa
Fruits and vegetables are traded via an online B2B marketplace.
foodsupply.co.za2010Cape Town, South Africa
Online marketplace to purchase food ingredients
Premium access

Detailed competitors of Selpal

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • ✓
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • ✓
    Full access to every database India & global coverage, advanced filters and rich profile details
  • ✓
    Always-on access from your team account Single premium plan for everything you see on the portal

Related news about Selpal

Premium access

Complete news archive for Selpal

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Selpal

Selpal was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Selpal is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.

Stephen Goldberg is the CEO of Selpal, as recorded in our data.

Selpal was founded in 2014 in Johannesburg, South Africa, as an e-commerce platform focused on groceries. Manufacturers are connected with retailers, and retailers with consumers, through the marketplace. Dollas currency is earned by users and redeemed for purchases. Services include talk time recharges, internet data top-ups, electricity bill payments, and lotto ticket sales. The platform operates on Android devices.

Selpal's top competitors include Nile, HelloChoice and Food Supply.

Selpal offers Casino Reviews, Slot Machine Guides, and Betting Apps Reviews.

Selpal has 3 investors. Key investors include FirstRand, FNB, and Vumela.

Yes. Selpal was acquired by FNB in March 2021.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available