Sendo

Ho Chi Minh City, Vietnam Founded: 2012 • Age: 14 yrs
Multi-category products are retailed through an online platform.

About Sendo

Sendo is a company based in Ho Chi Minh City (Vietnam) founded in 2012.. Sendo has raised $130 million across 4 funding rounds from investors including Kasikornbank, SBI Group and FPT Telecom. Sendo has completed 1 acquisition, including 123Mua.vn. Sendo offers products and services including Sendo App and Sendo Farm. Sendo operates in a competitive market with competitors including Lazada, Tiki, VinID, Leflair and SHARK MARKET, among others.

  • Headquarter Ho Chi Minh City, Vietnam
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Cong Co., Ltd
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $130 M (USD)

    in 4 rounds

  • Latest Funding Round
  • Investors
    Kasikornbank

    & 11 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Sendo

Sendo offers a comprehensive portfolio of products and services, including Sendo App and Sendo Farm. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Mobile app for online shopping of various Vietnamese products

Platform for buying fresh agricultural and clean produce online

People of Sendo
Headcount 500-1000
Employee Profiles 15
Employee Profiles
People
Khuc Trang
Data Analyst
People
Yen Tran
Business Development And Government Affair Manager
People
Linh Trần Hải
CEO and co-founder of Sendo
People
Thao Bui
Head Of Business Development

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Funding Insights of Sendo

Sendo has successfully raised a total of $130M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round
  • First Round

    (08 Dec 2014)

  • Investors Count 12
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2021 Amount Series D - Sendo Valuation

investors

Nov, 2019 Amount Series C - Sendo Valuation Kasikornbank , East Ventures
Aug, 2018 Amount Series B - Sendo Valuation SBI Investment
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sendo

Sendo has secured backing from 12 investors, including institutional and venture fund investors. Prominent investors backing the company include Kasikornbank, SBI Group and FPT Telecom. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Seed-stage tech-focused VC Firm funding companies in Asia, the Middle East and the US
Founded Year Domain Location
Investment services are provided by Daiwa PI Partners.
Founded Year Domain Location
Venture capital firm investing in Southeast Asian startups and publishing reports on technology and sustainability.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sendo

Sendo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include 123Mua.vn. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Various consumer products are offered through an online marketplace.
2006
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Sendo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sendo Comparisons

Employees
+
Add Comparison
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Competitors of Sendo

Sendo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lazada, Tiki, VinID, Leflair and SHARK MARKET, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multi-category products are sold via an online marketplace platform.
domain founded_year HQ Location
Multi-category products are sold via an online marketplace platform.
domain founded_year HQ Location
Super app providing digital payments, vouchers, and online shopping services.
domain founded_year HQ Location
Multi-category products are retailed online by Leflair in Vietnam.
domain founded_year HQ Location
Multi-category products are retailed online at discounts.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sendo

Frequently Asked Questions about Sendo

When was Sendo founded?

Sendo was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Where is Sendo located?

Sendo is headquartered in Ho Chi Minh City, Vietnam.

Who is the current CEO of Sendo?

Linh Tran Hai is the current CEO of Sendo.

Is Sendo a funded company?

Sendo is a funded company, having raised a total of $130M across 4 funding rounds to date. The company's 1st funding round was a Series B of $51M, raised on Dec 08, 2014.

What does Sendo do?

Sendo was founded in 2012 in Ho Chi Minh City, Vietnam, and operates as an online retailer in the e-commerce sector. A diverse array of products is provided, encompassing fashion items, household appliances, health and beauty essentials, footwear, handbags, clocks, accessories, home refurbishment materials, decor, vehicles, maternal and infant care items, childrens clothing, provisions, home electronics, and gadgets. Access is facilitated via a mobile application on iOS and Android platforms.

Who are the top competitors of Sendo?

Sendo's top competitors include Lazada, Tiki and Leflair.

What products or services does Sendo offer?

Sendo offers Sendo App and Sendo Farm.

How many acquisitions has Sendo made?

Sendo has made 1 acquisition, including 123Mua.vn.

Who are Sendo's investors?

Sendo has 12 investors. Key investors include Kasikornbank, SBI Group, FPT Telecom, Digital Garage, and Beenos.

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