About Sendo
Sendo is a company based in Ho Chi Minh City (Vietnam) founded in 2012.. Sendo has raised $130 million across 4 funding rounds from investors including Kasikornbank, SBI Group and FPT Telecom. Sendo has completed 1 acquisition, including 123Mua.vn. Sendo offers products and services including Sendo App and Sendo Farm. Sendo operates in a competitive market with competitors including Lazada, Tiki, VinID, Leflair and SHARK MARKET, among others.
- Headquarter Ho Chi Minh City, Vietnam
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Cong Co., Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$130 M (USD)
in 4 rounds
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Latest Funding Round
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Investors
Kasikornbank
& 11 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Sendo
Sendo offers a comprehensive portfolio of products and services, including Sendo App and Sendo Farm. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Mobile app for online shopping of various Vietnamese products
Platform for buying fresh agricultural and clean produce online
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Funding Insights of Sendo
Sendo has successfully raised a total of $130M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
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First Round
First Round
(08 Dec 2014)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2021 | Amount | Series D - Sendo | Valuation |
investors |
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| Nov, 2019 | Amount | Series C - Sendo | Valuation | Kasikornbank , East Ventures | |
| Aug, 2018 | Amount | Series B - Sendo | Valuation | SBI Investment |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sendo
Sendo has secured backing from 12 investors, including institutional and venture fund investors. Prominent investors backing the company include Kasikornbank, SBI Group and FPT Telecom. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Seed-stage tech-focused VC Firm funding companies in Asia, the Middle East and the US
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Founded Year | Domain | Location | |
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Investment services are provided by Daiwa PI Partners.
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Founded Year | Domain | Location | |
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Venture capital firm investing in Southeast Asian startups and publishing reports on technology and sustainability.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sendo
Sendo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include 123Mua.vn. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Various consumer products are offered through an online marketplace.
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Sendo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sendo Comparisons
Competitors of Sendo
Sendo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lazada, Tiki, VinID, Leflair and SHARK MARKET, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category products are sold via an online marketplace platform.
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| domain | founded_year | HQ Location |
Multi-category products are sold via an online marketplace platform.
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| domain | founded_year | HQ Location |
Super app providing digital payments, vouchers, and online shopping services.
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| domain | founded_year | HQ Location |
Multi-category products are retailed online by Leflair in Vietnam.
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| domain | founded_year | HQ Location |
Multi-category products are retailed online at discounts.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sendo
Frequently Asked Questions about Sendo
When was Sendo founded?
Sendo was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Where is Sendo located?
Sendo is headquartered in Ho Chi Minh City, Vietnam.
Who is the current CEO of Sendo?
Linh Tran Hai is the current CEO of Sendo.
Is Sendo a funded company?
Sendo is a funded company, having raised a total of $130M across 4 funding rounds to date. The company's 1st funding round was a Series B of $51M, raised on Dec 08, 2014.
What does Sendo do?
Sendo was founded in 2012 in Ho Chi Minh City, Vietnam, and operates as an online retailer in the e-commerce sector. A diverse array of products is provided, encompassing fashion items, household appliances, health and beauty essentials, footwear, handbags, clocks, accessories, home refurbishment materials, decor, vehicles, maternal and infant care items, childrens clothing, provisions, home electronics, and gadgets. Access is facilitated via a mobile application on iOS and Android platforms.
What products or services does Sendo offer?
Sendo offers Sendo App and Sendo Farm.
How many acquisitions has Sendo made?
Sendo has made 1 acquisition, including 123Mua.vn.
Who are Sendo's investors?
Sendo has 12 investors. Key investors include Kasikornbank, SBI Group, FPT Telecom, Digital Garage, and Beenos.