About Sendo
Sendo is a Retail company based in Ho Chi Minh City (Vietnam) founded in 2012. Multi-category products are retailed through an online platform. Sendo has raised $130 million across 4 funding rounds from investors including Kasikornbank, SBI Group and FPT Telecom. Sendo has completed 1 acquisition, including 123Mua.vn. Its chief executive, as recorded, is Linh Tran Hai. Its website sendo.vn draws about 64 thousand monthly visits. Sendo offers products and services including Sendo App and Sendo Farm. Its focus areas include Horizontal E-Commerce and Retailer. Its legal entity is CONG CO., LTD. Its competitors include Tiki, VinID and Leflair; 2 of its 3 listed competitors have raised funding.
Company details
Sendo was founded in 2012 in Ho Chi Minh City, Vietnam, and operates as an online retailer in the e-commerce sector. A diverse array of products is provided, encompassing fashion items, household appliances, health and beauty essentials, footwear, handbags, clocks, accessories, home refurbishment materials, decor, vehicles, maternal and infant care items, childrens clothing, provisions, home electronics, and gadgets. Access is facilitated via a mobile application on iOS and Android platforms.
- Headquarters Ho Chi Minh City, Vietnam
- SectorsRetail
- Email••••••••
- Website sendo.vn/sendofarm
- Social LinkedIn X
- Legal Name Cong Co., Ltd
- Total Equity Funding$130M (USD)
in 4 rounds
- InvestorsKasikornbank
& 11 more
- Investments & Acquisitions
Products & Services of Sendo
Sendo offers a comprehensive portfolio of products and services, including Sendo App and Sendo Farm.
Mobile app for online shopping of various Vietnamese products
Platform for buying fresh agricultural and clean produce online
Funding Insights of Sendo
Sendo has successfully raised a total of $130M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $130M
- Total Rounds 4
- First Round $18M
(Dec 2014)
- Investors Count 12
All 4 funding rounds of Sendo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | Series D | – | – | ||
| Nov 2019 | $61M | Series C | – | Kasikornbank, East Ventures | |
| Aug 2018 | $51M | Series B | – | SBI Investment | |
| Dec 2014 | $18M | Series A | – | Beenos, Econtext Asia | – |
12 investors in total: 12 institutional.
Investors in Sendo
Sendo has secured backing from 12 investors, including institutional and venture fund investors. Prominent investors backing the company include Kasikornbank, SBI Group and FPT Telecom.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed-stage tech-focused VC Firm funding companies in Asia, the Middle East and the US | 1999 | beenos.com | Tokyo, Japan | |
Investment services are provided by Daiwa PI Partners. | 1998 | dpipartners.co.jp | Tokyo, Japan | |
Venture capital firm investing in Southeast Asian startups and publishing reports on technology and sustainability. | east.vc | |||
Venture capital funds are managed to support unlisted companies' growth. | sbinvestment.co.jp | Minato City, Japan | ||
Early-stage venture capital arm of SoftBank Group | sbvacorp.com | Seoul, South Korea | ||
Early-stage venture capital fund | beenext.com | Singapore, Singapore | ||
Venture capital firm focused on technology companies | skscapital.co | Shanghai, China | ||
Cash payment settlement and online acquiring solutions are provided. | 2012 | econtext.asia | Hong Kong, China | |
Diversified operations in finance, biotech, and healthcare are managed. | 1999 | sbigroup.co.jp | Tokyo, Japan | |
Commercial banking services are offered to individuals and corporations. | 1945 | kasikornbank.com | Bangkok, Thailand |
Investor details for Sendo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Sendo
16 people are tracked at Sendo (5 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Linh Tran Hai | CEO | Leadership |
Linh Trần Hải | CEO and co-founder of Sendo | Leadership |
Trung P. | Head Of Data Science | Leadership |
Thao Bui | Head Of Business Development | Leadership |
Đạt Đoàn | Director Of Business Development | Leadership |
Khuc Trang | Data Analyst | Team |
Yen Tran | Business Development And Government Affair Manager | Team |
Quy le | Business Analyst | Team |
Tấn Phát Huỳnh | Business Analyst | Team |
Ha le Thi | Key Account Management- Health & Beauty | Team |
Nguyen Hang Nga | Human Resources Manager | Team |
Phuong Nguyen | Human Resources Recruiter | Team |
Khanh Dung Nguyen | Human Resources Specialist | Team |
Vuong Linh | HRBP Cum L&od Manager | Team |
Thuy Tran Bich | HR Manager - Hanoi | Team |
NguyệN BùI | Sales Business Development | Team |
Complete people profiles for Sendo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Sendo
Sendo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include 123Mua.vn.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Various consumer products are offered through an online marketplace. | 123mua.vn | Tan Thuan Dong, Vietnam | 2006 | Jul 2014 | •••• |
Complete acquisition details for Sendo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Sendo
4 dated milestones of Sendo across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Sendo is founded.
- Acquisition Acquires 123Mua.vn.
- Funding First funding round of $18.0M.
- Funding Latest funding round, Series D,.
Competitors of Sendo
Sendo has 3 listed competitors in our database, 2 of them funded. They include Tiki, VinID and Leflair.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tiki.vn | 2010 | Ho Chi Minh, Vietnam | $455.12M | Multi-category products are sold via an online marketplace platform. | ||
| vinid.net | 2018 | Hanoi, Vietnam | Super app providing digital payments, vouchers, and online shopping services. | |||
| leflair.com | 2015 | Hanoi, Vietnam | $10M | Multi-category products are retailed online by Leflair in Vietnam. |
Detailed competitors of Sendo
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- Full competitor set
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Web traffic of Sendo
The website of Sendo (sendo.vn) receives about 63.6K visits a month.
- Monthly visits63.6K
▲ 34.5% vs previous month
Websites whose visitors overlap most with Sendo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lazada.vn | lazada.vn | 100% | #6,450 | – | |
| 123mua.vn | 80% | View details | |||
shopee.vn | shopee.vn | 69% | #222 | – | |
mydeal.vn | mydeal.vn | 66% | – | ||
| amazon.com | 60% | 2.7B | #9 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sendo
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Sendo
Complete news archive for Sendo
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Frequently Asked Questions about Sendo
Sendo was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Sendo is headquartered in Ho Chi Minh City, Vietnam.
Linh Tran Hai is the CEO of Sendo, as recorded in our data.
Sendo is a funded company, having raised a total of $130M across 4 funding rounds to date. The company's 1st funding round was a Series A of $18M, raised on Dec 2014.
Sendo was founded in 2012 in Ho Chi Minh City, Vietnam, and operates as an online retailer in the e-commerce sector. A diverse array of products is provided, encompassing fashion items, household appliances, health and beauty essentials, footwear, handbags, clocks, accessories, home refurbishment materials, decor, vehicles, maternal and infant care items, childrens clothing, provisions, home electronics, and gadgets. Access is facilitated via a mobile application on iOS and Android platforms.
Sendo offers Sendo App and Sendo Farm.
Sendo has made 1 acquisition, including 123Mua.vn.
Sendo has 12 investors. Key investors include Kasikornbank, SBI Group, FPT Telecom, Digital Garage, and Beenos.
Sendo operates through Cong Co., Ltd.