SensorUp

Calgary, Canada Founded: 2011 • Age: 15 yrs
IoT data exchange and application enablement platform is provided.
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About SensorUp

SensorUp is a company based in Calgary (Canada) founded in 2011. It operates as a SaaS (Software-as-a-Service). SensorUp has raised $15.42 million across 4 funding rounds from investors including Export Development Canada, CRIN and Climate Investment. The company has 24 employees as of December 31, 2024. SensorUp offers products and services including Connected Assets, Connected Operations, and Connected Markets. SensorUp operates in a competitive market with competitors including YI Technology, Celeno, Memfault, Xyte and Hara, among others.

  • Headquarter Calgary, Canada
  • Employees 24 as on 31 Dec, 2024
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sensorup Inc.
Operational Areas
Technology → Internet of Things (IoT) & Connectivity
Technology → Geospatial, Imaging & Sensing Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $15.42 M (USD)

    in 4 rounds

  • Latest Funding Round
    $9 M (USD), Series B

    Jun 01, 2023

  • Investors
  • Employee Count
    24

    as on Dec 31, 2024

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Products & Services of SensorUp

SensorUp offers a comprehensive portfolio of products and services, including Connected Assets, Connected Operations, and Connected Markets. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Data integration is provided for operational efficiency insights.

Workflows are unified for field and office collaboration.

Compliance reporting is simplified with validated data insights.

People of SensorUp
Headcount 10-50
Employee Profiles 3
Board Members and Advisors 1
Employee Profiles
People
Terry Cunningham
Chief Executive Officer
People
Spencer Cox
Chief Technology Officer
People
Jack Bogart
Chief Information Security Officer (ciso)

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Board Members and Advisors
people
Steve Liang
Founder

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Funding Insights of SensorUp

SensorUp has successfully raised a total of $15.42M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $9 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series B — $9.0M
  • First Round

    (05 Jun 2018)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2023 Amount Series B - SensorUp Valuation Climate Investment
Jan, 2022 Amount Grant - SensorUp Valuation

investors

Jul, 2020 Amount Series A - SensorUp Valuation Evok Innovations
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SensorUp

SensorUp has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include Export Development Canada, CRIN and Climate Investment. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Early-stage venture capital is invested in US and Canadian companies.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SensorUp

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - SensorUp

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sensorup Comparisons

Employees
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Competitors of SensorUp

SensorUp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as YI Technology, Celeno, Memfault, Xyte and Hara, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS and cloud-based cameras and drones are developed for consumers.
domain founded_year HQ Location
Provides high performance WiFi chips and software
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Embedded software patch management is delivered for consumer electronics devices.
domain founded_year HQ Location
Cloud-based servitization platform is provided for OEM connected devices.
domain founded_year HQ Location
Energy and sustainability management is facilitated via a cloud-based platform.
domain founded_year HQ Location
Mobile Backend-as-a-Service and IoT cloud platform are offered by Kii.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sensorup

Frequently Asked Questions about SensorUp

When was SensorUp founded?

SensorUp was founded in 2011 and raised its 1st funding round 7 years after it was founded.

Where is SensorUp located?

SensorUp is headquartered in Calgary, Canada. It is registered at Calgary, Alberta, Canada.

Is SensorUp a funded company?

SensorUp is a funded company, having raised a total of $15.42M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4.42M, raised on Jun 05, 2018.

How many employees does SensorUp have?

As of Dec 31, 2024, the latest employee count at SensorUp is 24.

What does SensorUp do?

SensorUp is engaged in delivering a software platform tailored for the oil and gas sector, specializing in emissions management. The platform integrates operational and emissions data to enhance air quality workflows and address critical challenges. Solutions such as Connected Assets, Connected Operations, and Connected Markets are offered to unify data, streamline workflows, and simplify compliance reporting. The company supports regulatory and voluntary programs like OGMP 2.0, ensuring audit readiness and strategic decision-making for operators.

Who are the top competitors of SensorUp?

SensorUp's top competitors include YI Technology, Memfault and Hara.

What products or services does SensorUp offer?

SensorUp offers Connected Assets, Connected Operations, and Connected Markets.

Who are SensorUp's investors?

SensorUp has 7 investors. Key investors include Export Development Canada, CRIN, Climate Investment, Evok Innovations, and Vanedge Capital.

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