Sequence

New York, United States Founded: 2022 • Age: 4 yrs
Personal finances are managed and visualized via an online platform.
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About Sequence

Sequence is a company based in New York (United States) founded in 2022 by Tom Reuveni and Oona Rokyta. It operates as a FinTech, and Subscription Services. Sequence has raised $33 million across 3 funding rounds from investors including Aleph, Yasmin Lukatz and 645 Ventures. Sequence offers products and services including Sequence Financial Platform, Debit Cards, and Virtual Bank Accounts. Sequence operates in a competitive market with competitors including Clara, Expensify, Clarity Money, Slash and BankProv, among others.

  • Headquarter New York, United States
  • Founders Tom Reuveni, Oona Rokyta
  • Sectors
    Financial Services
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sequence Ltd.
Operational Areas
Financial Services → FinTech & Digital Finance
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $33 M (USD)

    in 3 rounds

  • Latest Funding Round
    $20 M (USD), Series A

    Dec 17, 2025

  • Investors
    Aleph

    & 2 more

  • Employee Count
    Employee Count
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Products & Services of Sequence

Sequence offers a comprehensive portfolio of products and services, including Sequence Financial Platform, Debit Cards, and Virtual Bank Accounts. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Financial automation platform for managing cash flow efficiently.

Debit cards linked to pods for precise spending.

Virtual pods for organizing money into specific goals.

People of Sequence
Headcount 10-50
Employee Profiles 10
Employee Profiles
People
Gilad Uziely
CEO
People
Tara M.
Head of Customer Support
People
Tom Reuveni
Co-Founder & CPO at Sequence
People
Oren Reuveni
CTO at Sequence

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Funding Insights of Sequence

Sequence has successfully raised a total of $33M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $20 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $20.0M
  • First Round

    (24 Jan 2024)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2025 Amount Series A - Sequence Valuation 645 Ventures
May, 2025 Amount Series B - Sequence Valuation Aleph
Jan, 2024 Amount Series A - Sequence Valuation Aleph
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sequence

Sequence has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Aleph, Yasmin Lukatz and 645 Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Early-stage tech investments in Israel are focused on by Aleph.
Founded Year Domain Location
-
Founded Year Domain Location

Yasmin Lukatz

Indian angel investor, co-founder of Iconiq Capital, supports tech startups
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sequence

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Sequence

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sequence Comparisons

Employees
+
Add Comparison
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Competitors of Sequence

Sequence operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Clara, Expensify, Clarity Money, Slash and BankProv, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Meetings are scheduled using AI by adding Clara to emails.
domain founded_year HQ Location
Cloud-based expense management solutions are offered for business travelers.
domain founded_year HQ Location
Insights into personal finances are delivered via a mobile platform.
domain founded_year HQ Location
Financial services for high-spending businesses are provided by Slash.
domain founded_year HQ Location
Digital banking services are provided for consumers and businesses.
domain founded_year HQ Location
Digital banking services for individuals and businesses are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sequence

Frequently Asked Questions about Sequence

When was Sequence founded?

Sequence was founded in 2022 and raised its 1st funding round 2 years after it was founded.

Where is Sequence located?

Sequence is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of Sequence?

Gilad Uziely is the current CEO of Sequence.

Is Sequence a funded company?

Sequence is a funded company, having raised a total of $33M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5.5M, raised on Jan 24, 2024.

What does Sequence do?

Sequence is established as a financial technology company focused on automating financial processes for businesses and individuals. Solutions are provided in personal finance management and cash flow optimization. Services include virtual bank accounts, debit cards for precise spending, and real-time tracking. The platform is designed to integrate scattered accounts into a unified system, enabling smart expense management and goal-oriented financial planning. Operations target the fintech sector with innovative tools to reduce financial stress and improve control over money flow.

Who are the top competitors of Sequence?

Sequence's top competitors include BankProv, Expensify and PRIMIS.

What products or services does Sequence offer?

Sequence offers Sequence Financial Platform, Debit Cards, and Virtual Bank Accounts.

Who are Sequence's investors?

Sequence has 3 investors. Key investors include Aleph, Yasmin Lukatz, and 645 Ventures.

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