About Sequence
Sequence is a company based in New York (United States) founded in 2022 by Tom Reuveni and Oona Rokyta. It operates as a FinTech, and Subscription Services. Sequence has raised $33 million across 3 funding rounds from investors including Aleph, Yasmin Lukatz and 645 Ventures. Sequence offers products and services including Sequence Financial Platform, Debit Cards, and Virtual Bank Accounts. Sequence operates in a competitive market with competitors including Clara, Expensify, Clarity Money, Slash and BankProv, among others.
- Headquarter New York, United States
- Founders Tom Reuveni, Oona Rokyta
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Sectors
Financial ServicesTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Sequence Ltd.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$33 M (USD)
in 3 rounds
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Latest Funding Round
$20 M (USD), Series A
Dec 17, 2025
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Investors
Aleph
& 2 more
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Employee Count
Employee Count
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Products & Services of Sequence
Sequence offers a comprehensive portfolio of products and services, including Sequence Financial Platform, Debit Cards, and Virtual Bank Accounts. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Financial automation platform for managing cash flow efficiently.
Debit cards linked to pods for precise spending.
Virtual pods for organizing money into specific goals.
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Funding Insights of Sequence
Sequence has successfully raised a total of $33M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $20 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $20.0M
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First Round
First Round
(24 Jan 2024)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2025 | Amount | Series A - Sequence | Valuation | 645 Ventures |
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| May, 2025 | Amount | Series B - Sequence | Valuation | Aleph | |
| Jan, 2024 | Amount | Series A - Sequence | Valuation | Aleph |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sequence
Sequence has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Aleph, Yasmin Lukatz and 645 Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage tech investments in Israel are focused on by Aleph.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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YL
Yasmin Lukatz |
Indian angel investor, co-founder of Iconiq Capital, supports tech startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sequence
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sequence
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sequence Comparisons
Competitors of Sequence
Sequence operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Clara, Expensify, Clarity Money, Slash and BankProv, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Meetings are scheduled using AI by adding Clara to emails.
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| domain | founded_year | HQ Location |
Cloud-based expense management solutions are offered for business travelers.
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| domain | founded_year | HQ Location |
Insights into personal finances are delivered via a mobile platform.
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| domain | founded_year | HQ Location |
Financial services for high-spending businesses are provided by Slash.
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| domain | founded_year | HQ Location |
Digital banking services are provided for consumers and businesses.
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| domain | founded_year | HQ Location |
Digital banking services for individuals and businesses are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Sequence
When was Sequence founded?
Sequence was founded in 2022 and raised its 1st funding round 2 years after it was founded.
Where is Sequence located?
Sequence is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Sequence?
Gilad Uziely is the current CEO of Sequence.
Is Sequence a funded company?
Sequence is a funded company, having raised a total of $33M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5.5M, raised on Jan 24, 2024.
What does Sequence do?
Sequence is established as a financial technology company focused on automating financial processes for businesses and individuals. Solutions are provided in personal finance management and cash flow optimization. Services include virtual bank accounts, debit cards for precise spending, and real-time tracking. The platform is designed to integrate scattered accounts into a unified system, enabling smart expense management and goal-oriented financial planning. Operations target the fintech sector with innovative tools to reduce financial stress and improve control over money flow.
Who are the top competitors of Sequence?
What products or services does Sequence offer?
Sequence offers Sequence Financial Platform, Debit Cards, and Virtual Bank Accounts.
Who are Sequence's investors?
Sequence has 3 investors. Key investors include Aleph, Yasmin Lukatz, and 645 Ventures.
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