About Sequence
Sequence is a company based in New York (United States) founded in 2022 by Tom Reuveni and Oona Rokyta. It operates as a FinTech and Subscription Services. Sequence has raised $33 million across 3 funding rounds from investors including Aleph, Yasmin Lukatz and 645 Ventures. Sequence offers products and services including Sequence Financial Platform, Debit Cards, and Virtual Bank Accounts. Sequence operates in a competitive market with competitors including Clara, Expensify, Clarity Money, Slash and BankProv, among others.
- Total Equity Funding$33M (USD)
in 3 rounds
- Latest Funding Round$20M (USD), Series A
Dec 2025
- InvestorsAleph
& 2 more
Products & Services of Sequence
Sequence offers a comprehensive portfolio of products and services, including Sequence Financial Platform, Debit Cards, and Virtual Bank Accounts.
Financial automation platform for managing cash flow efficiently.
Debit cards linked to pods for precise spending.
Virtual pods for organizing money into specific goals.
Apps and channels of Sequence
its YouTube channel Sequence has 1.14K subscribers and 30 videos.
Videos from Sequence
The most watched videos on Sequence's YouTube channel, Sequence (1.14K subscribers). Click a video to play it here.
More on Sequence.
Funding Insights of Sequence
Sequence has successfully raised a total of $33M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $20 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33M
- Total Rounds 3
- Last Round Series A — $20M
- First Round $5.5M
(Jan 2024)
- Investors Count 3
All 3 funding rounds of Sequence with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $20M | Series A | – | 645 Ventures | – |
| May 2025 | $7.5M | Series B | – | Aleph | |
| Jan 2024 | $5.5M | Series A | – | Aleph | – |
3 investors in total: 2 institutional and 1 angel.
Investors in Sequence
Sequence has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Aleph, Yasmin Lukatz and 645 Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech investments in Israel are focused on by Aleph. | – | aleph.vc | Tel Aviv, Israel | |
- | – | 645ventures.com | - | |
YL Yasmin Lukatz | Indian angel investor, co-founder of Iconiq Capital, supports tech startups | – | unknown_f592d035e94446ae8 | - |
Investor details for Sequence
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Sequence
11 people are tracked at Sequence (9 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Tom Reuveni | Co-Founder & CPO | Leadership |
Oona Rokyta | Co-Founder | Leadership |
Gilad Uziely | CEO | Leadership |
Tara M. | Head of Customer Support | Leadership |
Oren Reuveni | CTO at Sequence | Leadership |
Itay Dror | VP Financial Products & Partnerships | Leadership |
Anat Grinfeld | Head Of Design | Leadership |
Shira Sasson | Head Of Growth | Leadership |
Roei Lusman | Chief Revenue Officer | Leadership |
Esteban Kramer | Senior Software Engineer | Team |
Asaf Ofer | Consultant | Team |
Complete people profiles for Sequence
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sequence
3 dated milestones of Sequence across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Sequence is founded.
- Funding First funding round of $5.5M.
- Funding Latest funding round, Series A, of $20.0M.
Competitors of Sequence
Sequence operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Clara, Expensify, Clarity Money, Slash and BankProv, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| claralabs.com | 2014 | San Francisco, United States | $11.75M | 21 | Meetings are scheduled using AI by adding Clara to emails. | |
| expensify.com | 2008 | San Francisco, United States | $27.75M | 133 | Cloud-based expense management solutions are offered for business travelers. | |
| claritymoney.com | 2016 | New York, United States | $14.5M | – | Insights into personal finances are delivered via a mobile platform. | |
| slash.com | 2019 | San Francisco, United States | $60.13M | – | Financial services for high-spending businesses are provided by Slash. | |
| bankprov.com | 1828 | Amesbury, United States | – | 202 | Digital banking services are provided for consumers and businesses. | |
| primisbank.com | 2005 | Las Vegas, United States | – | – | Digital banking services for individuals and businesses are provided. | |
| siftwallet.com | 2015 | San Francisco, United States | $1.67M | – | Credit card benefits tracker |
Detailed competitors of Sequence
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sequence
The website of Sequence (getsequence.io) receives about 83.7K visits a month.
- Monthly visits83.7K
▲ 16.6% vs previous month
Websites whose visitors overlap most with Sequence. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| methodfi.com | 100% | 15.2K | #1,739,745 | View details | |
| americanexpress.com | 69% | 107.4M | #276 | View details | |
| chase.com | 66% | 198.6M | #125 | View details | |
| paypal.com | 46% | 487.9M | #58 | View details | |
| joinsequence.com | 41% | 139.9K | #263,726 | View details |
Latest news on Sequence
Complete news archive for Sequence
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Sequence
10 companies that operate in the same segment as Sequence (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | – | – | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 221.42 M | – | – | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.16 B | USD 1.96 B | 1,440 | |
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.99 B | – | – | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 1.9 B | – | – | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.06 B | USD 813.42 M | 3,231 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 3 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, United Kingdom | USD 852.48 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Sequence
Sequence was founded in 2022 and raised its 1st funding round 2 years after it was founded.
Sequence is headquartered in New York, United States. It is registered at New York, New York, United States.
Gilad Uziely is the current CEO of Sequence.
Sequence is a funded company, having raised a total of $33M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5.5M, raised on Jan 2024.
Sequence is established as a financial technology company focused on automating financial processes for businesses and individuals. Solutions are provided in personal finance management and cash flow optimization. Services include virtual bank accounts, debit cards for precise spending, and real-time tracking. The platform is designed to integrate scattered accounts into a unified system, enabling smart expense management and goal-oriented financial planning. Operations target the fintech sector with innovative tools to reduce financial stress and improve control over money flow.
Sequence offers Sequence Financial Platform, Debit Cards, and Virtual Bank Accounts.
Sequence has 3 investors. Key investors include Aleph, Yasmin Lukatz, and 645 Ventures.
Sequence operates through Sequence Ltd..