About Serato
Serato is a company based in Auckland (New Zealand) founded in 1998 by A J Bertenshaw and Steve West was acquired by Tiny in May 2025. Serato offers products and services including Serato DJ Pro, Serato Studio, Serato Sample, Serato Hex FX, and Serato Visualizer. Serato operates in a competitive market with competitors including MAGIX, Musiversal, Native Instruments, Rapchat and Music.AI, among others.
Products & Services of Serato
Serato offers a comprehensive portfolio of products and services, including Serato DJ Pro, Serato Studio, Serato Sample, Serato Hex FX, and Serato Visualizer.
Software for professional DJ mixing and live performance.
Tool for beat making and music creation processes.
Application for advanced audio sampling and editing.
Multi-FX plugin for sound manipulation in productions.
Software for visual effects during music performances.
Apps and channels of Serato
its YouTube channel Serato has 246K subscribers and 30 videos.
Videos from Serato
The most watched videos on Serato's YouTube channel, Serato (246K subscribers). Click a video to play it here.
More on Serato.
Investors in Serato
Serato has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Tiny and Alphatheta.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | alphatheta.com | - | |
Diverse internet businesses are acquired and operated for long-term growth. | 2007 | tiny.com | Victoria, Canada |
Investor details for Serato
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People of Serato
2 people are tracked at Serato (2 in leadership).
| Name | Role | Group |
|---|---|---|
A J Bertenshaw | Co-Founder & CEO | Leadership |
Steve West | Co-Founder & Director | Leadership |
Complete people profiles for Serato
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Timeline of Serato
3 dated milestones of Serato across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Serato is founded.
- Exit Acquired by Alphatheta.
- Exit Acquired by Tiny.
Competitors of Serato
Serato operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MAGIX, Musiversal, Native Instruments, Rapchat and Music.AI, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| magix.com | 1993 | Berlin, Germany | – | – | Multimedia software | |
| musiversal.com | 2018 | Lisbon, Portugal | $10.6M | – | Music is recorded and collaborated on through an online platform. | |
| native-instruments.com | 1996 | Berlin, Germany | $58.86M | 2 | Software and hardware solutions for music production and DJing are provided. | |
| rapchat.com | 2013 | Columbus, United States | $5.6M | 6 | Music creation and sharing are facilitated via a mobile app. | |
| music.ai | 2019 | Salt Lake, United States | $40M | – | AI music generation tools are offered to businesses and individuals. | |
| output.com | 2013 | Los Angeles, United States | $45M | – | Virtual music software is provided for producers and composers. | |
| bridge.audio | 2019 | Paris, France | $3.28M | – | Cloud-based platform for managing and sharing music projects securely. | |
| offtop.com | 2000 | Brooklyn, United States | – | – | Platform for organizing music files, sharing with permissions, and collaborating with artists. | |
| soundbetter.com | 2012 | San Francisco, United States | – | – | Music mixing and mastering platform for professionals | |
| audacityteam.org | 1999 | South Pasadena, United States | – | – | Open-source cross-platform audio software for recording and editing is provided. |
Detailed competitors of Serato
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Serato
The website of Serato (serato.com) receives about 1.4M visits a month and ranks #25,789 among all websites worldwide, #2,145 in Music.
- Monthly visits1.4M
▼ 16.1% vs previous month
- Unique visitors747.8K
per month
- Global rank#25,789
among all websites
- Category rank#2,145
Arts and Entertainment · Music
- Bounce rate34%
- Pages per visit5.2
- Average visit3 min 35 sec
- DevicesDesktop 63% · Mobile 37%
Websites whose visitors overlap most with Serato. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ableton.com | 100% | 2.3M | #20,388 | View details | |
rekordbox.com | rekordbox.com | 83% | – | #49,082 | – |
dj.studio | dj.studio | 78% | – | #118,237 | – |
| soundtoys.com | 78% | 590.3K | #20,747 | View details | |
digitaldjtips.com | digitaldjtips.com | 78% | – | #153,325 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Serato
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- 40 similar websites
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Latest news on Serato
Complete news archive for Serato
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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Similar companies to Serato
10 companies that operate in the same segment as Serato (Music Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform for on-demand music and radio streaming | 2007 | Paris, France | USD 445.42 M | USD 627.4 M | 566 | |
Music streaming is offered on-demand to global users. | 2006 | Stockholm, Sweden | USD 2.06 B | USD 19.4 B | – | |
Broadcast radio channels are aggregated and streamed through subscriptions. | 2002 | San Francisco, California, United States | USD 98.35 M | – | – | |
Music streaming services are provided online for free. | 2007 | Berlin, Berlin, Germany | USD 437.81 M | – | – | |
A ticketing platform for live events is offered by DICE. | 2014 | London, England, United Kingdom | USD 238.27 M | – | – | |
Decentralized audio distribution is enabled for creators via blockchain technology. | 2018 | San Francisco, California, United States | USD 16.1 M | – | 44 | |
Music creation and collaboration are enabled through an online platform. | 2013 | New York, New York, United States | USD 164.5 M | – | – | |
Music streaming solutions for businesses are provided. | 2014 | Stockholm, Sweden | USD 54.62 M | – | – | |
Mobile jukebox app is used for venue customer engagement. | 2010 | Oakland, California, United States | USD 6.82 M | – | 80 | |
Music is licensed via a cloud-based platform for professional use. | 2009 | Stockholm, Sweden | USD 476 M | – | – |
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Frequently Asked Questions about Serato
Serato was founded in 1998.
Serato is headquartered in Auckland, New Zealand.
A J Bertenshaw is the current CEO of Serato. They have also founded this company.
Serato was founded in 1998 in Auckland, New Zealand, and operates in the music software sector. Tools for DJs, music producers, engineers, and musicians are provided through products such as Serato DJ Pro, Serato DJ Lite, Serato Sample, Pitch n Time, and Serato Scratch Live. Expansion has included Whitelabel.net and Serato Video-SL, supporting digital music workflows and performance needs across global markets.
Serato offers Serato DJ Pro, Serato Studio, Serato Sample, Serato Hex FX, and Serato Visualizer.
Serato has 2 investors. Key investors include Tiny, and Alphatheta.
Serato operates through Serato Limited.
Yes. Serato was acquired by Alphatheta in July 2023.
The website of Serato receives about 1.4 million visits a month and ranks #25,789 among all websites worldwide.