About Serenade
Serenade is a company based in Sydney (Australia) founded in 2013 by Max Shand was acquired by Vinyl Group in September 2024. It operates as a Direct-to-Consumer (D2C), and Product-as-a-Service. Serenade has raised $4.44 million across 1 funding round from investors including Vinyl Group and Hugh Jackman. Serenade offers products and services including Smart Formats and Custom Smart Formats. Serenade operates in a competitive market with competitors including Audius, OneOf, LABEL, Dibbs and Muverse, among others.
- Headquarter Sydney, Australia
- Founders Max Shand
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Sectors
TechnologyMedia & Entertainment Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Serenade Sound Uk Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$4.44 M (USD)
in 1 rounds
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Latest Funding Round
$4.44 M (USD), Angel Round
Apr 16, 2022
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Investors
Vinyl Group
& 1 more
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Employee Count
Employee Count
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Acquired by
Vinyl Group
(Sep 30, 2024)
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Products & Services of Serenade
Serenade offers a comprehensive portfolio of products and services, including Smart Formats and Custom Smart Formats. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Physical items unlocking digital music and exclusive content.
Customizable physical items for digital music experiences.
Funding Insights of Serenade
Serenade has successfully raised a total of $4.44M through 1 strategic funding round. The most recent funding activity was a Angel Round round of $4.44 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Angel Round — $4.4M
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First Round
First Round
(16 Apr 2022)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2022 | Amount | Angel Round - Serenade | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Serenade
Serenade has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Vinyl Group and Hugh Jackman. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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HJ
Hugh Jackman |
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Founded Year | Domain | Location |
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Platform that connects music creators, fans, and brands
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Serenade
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Serenade
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Serenade Comparisons
Competitors of Serenade
Serenade operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Audius, OneOf, LABEL, Dibbs and Muverse, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Decentralized audio distribution is enabled for creators via blockchain technology.
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| domain | founded_year | HQ Location |
Blockchain-based platform for fan communities
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| domain | founded_year | HQ Location |
Blockchain platform for music NFT investment and incubation is operated.
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| domain | founded_year | HQ Location |
NFT marketplace for fractional trading of sports cards
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| domain | founded_year | HQ Location |
NFT-based music store platform
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| domain | founded_year | HQ Location |
Blockchain-based marketplace platform for buying and selling music
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Serenade
Frequently Asked Questions about Serenade
When was Serenade founded?
Serenade was founded in 2013 and raised its 1st funding round 9 years after it was founded.
Where is Serenade located?
Serenade is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Is Serenade a funded company?
Serenade is a funded company, having raised a total of $4.44M across 1 funding round to date. The company's 1st funding round was a Angel Round of $4.44M, raised on Apr 16, 2022.
What does Serenade do?
Chart-eligible Smart Formats are provided by Serenade to bridge physical and digital music experiences. These collectible items, such as stickers and mini cassettes, unlock digital content for fans. Production and fulfillment are managed by the company, allowing artists to focus on releases. Services are extended across multiple countries including the UK, Germany, and Australia. Solutions are tailored for music creators seeking to deepen fan engagement through unique offerings.
Who are the top competitors of Serenade?
What products or services does Serenade offer?
Serenade offers Smart Formats and Custom Smart Formats.
Who are Serenade's investors?
Serenade has 2 investors. Key investors include Vinyl Group, and Hugh Jackman.