About Serengeti
Serengeti is a Consumer company based in Suresnes (France) founded in 1983, and was acquired by Safilo in April 2026. Eyewear products are designed and distributed by the Serengeti brand. Its website serengeti-eyewear.com draws about 77 thousand monthly visits. Its focus areas include Consumer Goods, Fashion Accessories and Eyewear.
Company details
Serengeti was established in 1983 in Suresnes, France, as an eyewear brand within the optical sector. Sunglasses and related accessories are developed and marketed by the company, with operations centered on product innovation and global distribution. The domain serengeti-eyewear.com supports online sales and information dissemination. Focus remains on functional eyewear solutions for various markets.
- Headquarters Suresnes, France
- Stage Acquired
- SectorsConsumer
- Website serengeti-eyewear.com/us
- Social X Facebook
- Acquired by Alvarez & Marsal Capital (Jul 2018)
Investors in Serengeti
Serengeti has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Safilo and Alvarez & Marsal Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A multi-strategy private equity investment firm is operated by Alvarez & Marsal Capital. | a-mcapital.com | Greenwich, United States | ||
Eyewear is designed and manufactured by Safilo in Italy. | 1934 | safilo.com | Padua, Italy |
Investor details for Serengeti
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People of Serengeti
1 people are tracked at Serengeti (1 in leadership).
| Name | Role | Group |
|---|---|---|
Peter Smith | CEO | Leadership |
Complete people profiles for Serengeti
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Timeline of Serengeti
3 dated milestones of Serengeti across 43 years, from founding to its latest funding, stage changes and deals.
- Founded Serengeti is founded.
- Exit Acquired by Alvarez & Marsal Capital.
- Exit Acquired by Safilo.
Web traffic of Serengeti
The website of Serengeti (serengeti-eyewear.com) receives about 76.5K visits a month.
- Monthly visits76.5K
▼ 23.4% vs previous month
Websites whose visitors overlap most with Serengeti. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lindberg.com | 100% | 341.1K | #142,055 | View details | |
freudenhaus.com | freudenhaus.com | 100% | #4,717,917 | – | |
markus-t.com | markus-t.com | 100% | #1,373,186 | – | |
trendhim.ca | trendhim.ca | 93% | #429,719 | – | |
occhialando.fr | occhialando.fr | 92% | #495,090 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Serengeti
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Serengeti
Serengeti was founded in 1983.
Serengeti is headquartered in Suresnes, France. It is registered at Suresnes, Ile-de-france, France.
Serengeti was established in 1983 in Suresnes, France, as an eyewear brand within the optical sector. Sunglasses and related accessories are developed and marketed by the company, with operations centered on product innovation and global distribution. The domain serengeti-eyewear.com supports online sales and information dissemination. Focus remains on functional eyewear solutions for various markets.
Serengeti has 2 investors. Key investors include Safilo, and Alvarez & Marsal Capital.
Yes. Serengeti was acquired by Alvarez & Marsal Capital in July 2018.