About Serenitas
Serenitas is a company based in Sydney (Australia) founded in 2017 by Rob Nichols and Chris Davies was acquired by Mirvac in October 2023.. Serenitas offers products and services including Lifestyle Communities, Thyme Lifestyle Resorts, and National Lifestyle Villages. Serenitas operates in a competitive market with competitors including AVJennings, Rohan Lifescapes, Ingenia Communities, Honka and Metricon, among others.
- Headquarter Sydney, Australia
- Founders Rob Nichols, Chris Davies
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Sectors
Real Estate & Construction
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Email
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Phone
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Website
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Social
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- Legal Name Serenitas Management Pty Ltd
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Products & Services of Serenitas
Serenitas offers a comprehensive portfolio of products and services, including Lifestyle Communities, Thyme Lifestyle Resorts, and National Lifestyle Villages. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides affordable land lease options for over 50s residents
Offers gated resort-style living with facilities for seniors
Delivers affordable village housing with social activities
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Funding Insights of Serenitas
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Serenitas
Serenitas has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Mirvac. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Residential and commercial properties are developed and managed by Mirvac.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Serenitas
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Serenitas
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Serenitas Comparisons
Competitors of Serenitas
Serenitas operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AVJennings, Rohan Lifescapes, Ingenia Communities, Honka and Metricon, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Developer of residential property
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| domain | founded_year | HQ Location |
Residential real estate projects are developed by Rohan Lifescapes.
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Residential real estate communities are developed by Ingenia Communities.
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Residential organic houses are developed by Honka in Finland.
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Residential property development services are provided in Australia.
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| domain | founded_year | HQ Location |
Residential land development services are provided in Australia.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Serenitas
When was Serenitas founded?
Serenitas was founded in 2017.
Where is Serenitas located?
Serenitas is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Who is the current CEO of Serenitas?
Rob Nichols is the current CEO of Serenitas. They have also founded this company.
What does Serenitas do?
Serenitas was founded in 2017 and is headquartered in Sydney, Australia. As a real estate company, operations focus on developing and managing lifestyle communities targeted at individuals over 50. Affordable housing options with quality facilities are provided across various sites. The model emphasizes community living arrangements suited to senior demographics, with ongoing development in the Australian market.
Who are the top competitors of Serenitas?
Serenitas's top competitors include AVJennings, Metricon and Honka.
What products or services does Serenitas offer?
Serenitas offers Lifestyle Communities, Thyme Lifestyle Resorts, and National Lifestyle Villages.
Who are Serenitas's investors?
Serenitas has 1 investor. Key investors include Mirvac.