About Serial System
Serial System is a publicly listed company based in Singapore (Singapore) founded in 1988 by Derek Goh Bak Heng. It operates as a distributor of electronic components. The company has 800 employees. Its chief executive is Derek Goh Bak Heng. Its website serialsystem.com draws about 16 thousand monthly visits. Serial System offers products and services including Electronic Components and Consumer Products. Its focus areas include Semiconductors and Electronic Components. Its legal entity is Serial System Ltd.
Company details
Serial System was founded in 1988 in Singapore and operates as a distributor of electronic components. The company is led by founder and CEO Derek Goh Bak Heng. Distribution activities are centered in Singapore, with focus on supplying components to various industries in the region. Operations encompass sourcing and delivery of semiconductors and related electronics, supporting supply chains across Asia-Pacific markets.
- Headquarters Singapore, Singapore
- Employees 800
- Founders Derek Goh Bak Heng
- Stage Public
- SectorsTechnology
- Phone•••• ••••
- Website serialsystem.com
- Social LinkedIn
- Legal Name Serial System Ltd
- Annual Revenue$871.23 M (USD)6.67as on Dec 31, 2025
- Net Profit$2.33 M (USD)334.47as on Dec 31, 2025
- EBITDA$15.91 M (USD)-1.14as on Dec 31, 2025
- Employee Count800
Products & Services of Serial System
Serial System offers a comprehensive portfolio of products and services, including Electronic Components and Consumer Products.
Electronic components are distributed to industries like consumer electronics and automotive, supporting global supply chains
Consumer products, including branded electronics, are distributed in Southeast Asia through extensive networks
People of Serial System
13 people are tracked at Serial System (7 in leadership, 5 in board & advisors, 1 in team); the tracked headcount is 800.
| Name | Role | Group |
|---|---|---|
Derek Goh Bak Heng | Founder & CEO | Leadership |
Jesse Jeng | President, SMTW | Leadership |
Alex Wui | Group Chief Financial Officer & Group Company Secretary | Leadership |
Vinson Sim | Senior IT Director | Leadership |
Paduka Lawrence Ho | President, SMHK | Leadership |
Sean Goh | Executive Director & Group Chief Operating Officer | Leadership |
Sean Goh Su Teng | Group Chief Operating Officer | Leadership |
Teo Ser Luck | Non-Executive Independent Deputy Chairman | Board & advisors |
Tan Lye Heng Paul | Non-Executive & Independent Director | Board & advisors |
Goi Kok Ming Kenneth | Non-Executive Director | Board & advisors |
Ravindran s/o Ramasamy | Non-Executive & Independent Director | Board & advisors |
Ng Cher Yan | Non-Executive & Independent Director | Board & advisors |
Asim Sarkar | Field Application Manager | Team |
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IPO & Listings of Serial System
Serial System is a publicly listed company on the SGX with ticker symbol S69 in Singapore, operating in the Distribution services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date10 Jul 2000
- Listed on SGX: S69
- Listed entitySerial System Ltd
- Exchange sectorDistribution services
- ISINSG1E36851343
- Share price0.06 SGD · 2026-10-13
- Market capitalisation52,854,670.00 SGD
- Price to earnings10.2
- EPS (diluted, trailing year)0.01 SGD
- Dividend yield3.39%
- Volume (last session)4,100
Financials of Serial System
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 1.12B SGD | 3.0M SGD | 20.4M SGD |
| 2024 | 1.05B SGD | 689,590 SGD | 20.7M SGD |
| 2023 | 1.02B SGD | -19.9M SGD | 7.4M SGD |
| 2022 | 1.25B SGD | -6.4M SGD | 20.2M SGD |
| 2021 | 1.20B SGD | 15.0M SGD | 27.1M SGD |
Detailed financial statements for Serial System
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Web traffic of Serial System
The website of Serial System (serialsystem.com) receives about 16.4K visits a month.
- Monthly visits16.4K
▲ 53.3% vs previous month
Websites whose visitors overlap most with Serial System. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
umec-web.net | umec-web.net | 100% | – | – | – |
| martekautomation.com | 100% | – | – | View details | |
| unity.com | 100% | 9M | #5,198 | View details | |
holtek.com | holtek.com | 100% | – | #730,280 | – |
| rs-online.com | 98% | 8.3M | #6,861 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Serial System
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Top companies in Electronic Manufacturing & Components
10 companies that operate in the same segment as Serial System (Electronic Manufacturing & Components), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Diverse semiconductor manufacturers | 1987 | Geneve, Geneve, Switzerland | – | USD 12.29 B | 49,600 | |
Electronic products and components are manufactured globally by Foxconn. | 1974 | Taipei, Taiwan | – | – | 12,716 | |
Provider of ODM plus solutions for diverse industries | 1990 | Kochi, Kerala, India | USD 119.5 M | USD 253.11 M | 2,400 | |
Integrated electronics manufacturing and IoT solutions are delivered across industries. | 2008 | Mysuru, Karnataka, India | USD 22.44 M | USD 386.47 M | 3,850 | |
Manufacturer of diodes, rectifiers, semiconductors, and passive components | 1962 | Guildford, United Kingdom | – | USD 3.07 B | 22,700 | |
Communication equipment manufacturer | 1938 | Lisle, Illinois, United States | – | – | – | |
Electronic components and embedded technologies are distributed globally. | 1921 | Phoenix, Arizona, United States | – | USD 27.63 B | 14,870 | |
Electronics manufacturing services are provided for consumer and home products. | 1993 | Noida, Uttar Pradesh, India | USD 9.32 M | USD 5.17 B | 8,890 | |
Mobile device management solutions are delivered to enterprises securely. | 2003 | Atlanta, Georgia, United States | USD 225 M | USD 11.12 M | 356 |
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Related news about Serial System
Complete news archive for Serial System
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Frequently Asked Questions about Serial System
Serial System was founded in 1988.
Serial System is headquartered in Singapore, Singapore.
Derek Goh Bak Heng is the current CEO of Serial System. They have also founded this company.
Serial System has 800 employees.
Annual revenue of Serial System is $871.23M as on Dec 31, 2025.
Serial System was founded in 1988 in Singapore and operates as a distributor of electronic components. The company is led by founder and CEO Derek Goh Bak Heng. Distribution activities are centered in Singapore, with focus on supplying components to various industries in the region. Operations encompass sourcing and delivery of semiconductors and related electronics, supporting supply chains across Asia-Pacific markets.
Serial System offers Electronic Components and Consumer Products.
Yes, Serial System is publicly traded on SGX under the ticker symbol S69.
Serial System operates through Serial System Ltd.