About Serious Integrated
Serious Integrated is a Technology company based in Phoenix (United States) founded in 2008, and was acquired by E2ip Technologies in February 2021. Developer of LCD display and control modules for OEM system designers. Serious Integrated has raised $10.11 million across 6 funding rounds from investors including e2ip technologies and McRock Capital. Serious Integrated offers products and services including Streamlined HMI, Standard HMI, High Performance HMI, and Dev Kits. Its focus areas include Semiconductors, Display Technology, Display Component Providers and LCD Displays. Its legal entity is e2ip technologies.
Company details
Serious Integrated develops and manufactures LCD display and control modules for OEM system designers. The product portfolio includes graphic front panel LCD displays (SIMs), HMI display module, power and comms modules (SCMs), programming adapters (SPAs), and SHIP (The Serious Human Interface Platform). SHIP is a GUI development and deployment system that enables communication between the SIM (Serious Integrated Modules) and the existing system. Additionally, it provides acceleration packages, training and documentation, and deployment services to its customers. The company has partnered with multiple hardware and software companies including Renesas, SEGGER Microcontroller, Microchip, IAR systems, etc. for its product development. The company has won 2012 Arizona Innovation Challenge for its technology and products.
- Headquarters Phoenix, United States
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website seriousintegrated.com
- Social LinkedIn X Facebook YouTube
- Acquired by E2ip Technologies (Feb 2021)
- Legal Name E2ip Technologies
- Total Equity Funding$10.11M (USD)
in 6 rounds
- Latest Funding Round$6.43M (USD), Series A
Apr 2019
- Investorse2ip technologies
& 1 more
- Acquired byE2ip Technologies
(Feb 2021)
Products & Services of Serious Integrated
Serious Integrated offers a comprehensive portfolio of products and services, including Streamlined HMI, Standard HMI, High Performance HMI, and Dev Kits.
Compact modules for efficient user interfaces in various applications.
Versatile modules with user-friendly displays for everyday demands.
Advanced modules for complex systems with fast response times.
Kits for software and hardware development in embedded systems.
Apps and channels of Serious Integrated
its YouTube channel E2IP has 201 subscribers and 21 videos.
Videos from Serious Integrated
The most watched videos on Serious Integrated's YouTube channel, E2IP (201 subscribers). Click a video to play it here.
More on E2IP.
Funding Insights of Serious Integrated
Serious Integrated has successfully raised a total of $10.11M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $6.43 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.11M
- Total Rounds 6
- Last Round Series A — $6.43M
- First Round $25,000
(Apr 2011)
- Investors Count 1
All 6 funding rounds of Serious Integrated with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $6.43M | Series A | – | McRock Capital | – |
| Aug 2016 | $2.12M | Seed | – | – | – |
| Feb 2016 | $250,000 | Seed | – | – | – |
| Oct 2014 | $661,775 | Seed | – | – | – |
| Oct 2014 | $620,250 | Seed | – | – | – |
| Apr 2011 | $25,000 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Serious Integrated
Serious Integrated has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include e2ip technologies and McRock Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm specializing in industrial software and AI investments | mcrockcapital.com | Toronto, Canada | ||
Engineering and prototyping services for electronic manufacturing are provided. | 1999 | e2ip.com | Montreal, Canada |
Investor details for Serious Integrated
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Serious Integrated
8 people are tracked at Serious Integrated (8 in leadership).
| Name | Role | Group |
|---|---|---|
Terry West | CEO | Leadership |
Anna - Marie Marasliyan | Vice-president Technology, Product & Marketing | Leadership |
Annie Couture | Director, Strategy Execution | Leadership |
Mario Ménard | Chief Financial Officer | Leadership |
Steve Birrell | Chief Commercial Officer | Leadership |
Camille Thibodeau | Vice-president Talent & Culture | Leadership |
Steve Séguin | Chief Operating Officer | Leadership |
Michael Rap | Vice President - General Counsel | Leadership |
Complete people profiles for Serious Integrated
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Serious Integrated
4 dated milestones of Serious Integrated across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Serious Integrated is founded.
- Funding First funding round of $25K.
- Funding Latest funding round, Series A, of $6.4M.
- Exit Acquired by E2ip Technologies.
Web traffic of Serious Integrated
Websites that share an audience with Serious Integrated (seriousintegrated.com).
Websites whose visitors overlap most with Serious Integrated. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
renesasrulz.com | renesasrulz.com | 100% | – | ||
| gastops.com | 61% | 12K | #1,828,147 | View details |
Top companies in Audio & Display Technologies
3 companies that operate in the same segment as Serious Integrated (Audio & Display Technologies) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Internet first brand offering analog, mixed-signal, and audio DSP integrated circuits | 1984 | Austin, Texas, United States | USD 2 B | 1,660 | ||
Flexible displays are researched, developed, and manufactured by Royole. | 2012 | Fremont, California, United States | USD 849.93 M | 78 | ||
Electronic paper displays for eBooks and devices are manufactured. | 1997 | Boston, Massachusetts, United States | USD 52.8 M | 2,900 |
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Related news about Serious Integrated
Complete news archive for Serious Integrated
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Frequently Asked Questions about Serious Integrated
Serious Integrated was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Serious Integrated is headquartered in Phoenix, United States. It is registered at Phoenix, Arizona, United States.
Serious Integrated is a funded company, having raised a total of $10.11M across 6 funding rounds to date. The company's 1st funding round was a Seed of $25K, raised on Apr 2011.
Serious Integrated develops and manufactures LCD display and control modules for OEM system designers. The product portfolio includes graphic front panel LCD displays (SIMs), HMI display module, power and comms modules (SCMs), programming adapters (SPAs), and SHIP (The Serious Human Interface Platform). SHIP is a GUI development and deployment system that enables communication between the SIM (Serious Integrated Modules) and the existing system. Additionally, it provides acceleration packages, training and documentation, and deployment services to its customers. The company has partnered with multiple hardware and software companies including Renesas, SEGGER Microcontroller, Microchip, IAR systems, etc. for its product development. The company has won 2012 Arizona Innovation Challenge for its technology and products.
Serious Integrated offers Streamlined HMI, Standard HMI, High Performance HMI, and Dev Kits.
Serious Integrated has 2 investors. Key investors include e2ip technologies, and McRock Capital.
Serious Integrated operates through E2ip Technologies.
Yes. Serious Integrated was acquired by E2ip Technologies in February 2021.