About Serious Integrated
Serious Integrated is a company based in Phoenix (United States) founded in 2008 was acquired by E2ip Technologies in February 2021.. Serious Integrated has raised $10.11 million across 6 funding rounds from investors including e2ip technologies and McRock Capital. Serious Integrated offers products and services including Streamlined HMI, Standard HMI, High Performance HMI, and Dev Kits. Serious Integrated operates in a competitive market with competitors including Synaptics, Dispelix, vitrealab, JiChuang North and Novatek, among others.
- Headquarter Phoenix, United States
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name E2ip Technologies
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$10.11 M (USD)
in 6 rounds
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Latest Funding Round
$6.43 M (USD), Series A
Apr 18, 2019
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Investors
e2ip technologies
& 1 more
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Employee Count
Employee Count
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Acquired by
E2ip Technologies
(Feb 02, 2021)
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Products & Services of Serious Integrated
Serious Integrated offers a comprehensive portfolio of products and services, including Streamlined HMI, Standard HMI, High Performance HMI, and Dev Kits. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Compact modules for efficient user interfaces in various applications.
Versatile modules with user-friendly displays for everyday demands.
Advanced modules for complex systems with fast response times.
Kits for software and hardware development in embedded systems.
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Funding Insights of Serious Integrated
Serious Integrated has successfully raised a total of $10.11M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $6.43 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series A — $6.4M
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First Round
First Round
(19 Apr 2011)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2019 | Amount | Series A - Serious Integrated | Valuation | McRock Capital |
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| Aug, 2016 | Amount | Seed - Serious Integrated | Valuation |
investors |
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| Feb, 2016 | Amount | Seed - Serious Integrated | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Serious Integrated
Serious Integrated has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include e2ip technologies and McRock Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm specializing in industrial software and AI investments
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Founded Year | Domain | Location | |
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Engineering and prototyping services for electronic manufacturing are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Serious Integrated
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Serious Integrated
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Serious Integrated Comparisons
Competitors of Serious Integrated
Serious Integrated operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Synaptics, Dispelix, vitrealab, JiChuang North and Novatek, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Capacitive touchpad components are supplied for electronic devices and products.
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| domain | founded_year | HQ Location |
Smart glasses for AR are provided via waveguide technology.
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| domain | founded_year | HQ Location |
Photonics integrated circuits for augmented reality glasses are developed.
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| domain | founded_year | HQ Location |
Provider of components for liquid crystal technology-based flat displays
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| domain | founded_year | HQ Location |
Display driver ICs and SoC solutions for LCD displays
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Serious Integrated
When was Serious Integrated founded?
Serious Integrated was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Where is Serious Integrated located?
Serious Integrated is headquartered in Phoenix, United States. It is registered at Phoenix, Arizona, United States.
Is Serious Integrated a funded company?
Serious Integrated is a funded company, having raised a total of $10.11M across 6 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Apr 19, 2011.
What does Serious Integrated do?
Serious Integrated develops and manufactures LCD display and control modules for OEM system designers. The product portfolio includes graphic front panel LCD displays (SIMs), HMI display module, power and comms modules (SCMs), programming adapters (SPAs), and SHIP (The Serious Human Interface Platform). SHIP is a GUI development and deployment system that enables communication between the SIM (Serious Integrated Modules) and the existing system. Additionally, it provides acceleration packages, training and documentation, and deployment services to its customers. The company has partnered with multiple hardware and software companies including Renesas, SEGGER Microcontroller, Microchip, IAR systems, etc. for its product development. The company has won 2012 Arizona Innovation Challenge for its technology and products.
Who are the top competitors of Serious Integrated?
What products or services does Serious Integrated offer?
Serious Integrated offers Streamlined HMI, Standard HMI, High Performance HMI, and Dev Kits.
Who are Serious Integrated's investors?
Serious Integrated has 2 investors. Key investors include e2ip technologies, and McRock Capital.
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