Serious Integrated

Phoenix, United States Founded: 2008 • Age: 18 yrs Acquired By E2ip Technologies
Developer of LCD display and control modules for OEM system designers
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About Serious Integrated

Serious Integrated is a company based in Phoenix (United States) founded in 2008 was acquired by E2ip Technologies in February 2021.. Serious Integrated has raised $10.11 million across 6 funding rounds from investors including e2ip technologies and McRock Capital. Serious Integrated offers products and services including Streamlined HMI, Standard HMI, High Performance HMI, and Dev Kits. Serious Integrated operates in a competitive market with competitors including Synaptics, Dispelix, vitrealab, JiChuang North and Novatek, among others.

  • Headquarter Phoenix, United States
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name E2ip Technologies
Operational Areas
Technology → Semiconductors, Electronics & Hardware
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $10.11 M (USD)

    in 6 rounds

  • Latest Funding Round
    $6.43 M (USD), Series A

    Apr 18, 2019

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    E2ip Technologies

    (Feb 02, 2021)

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Products & Services of Serious Integrated

Serious Integrated offers a comprehensive portfolio of products and services, including Streamlined HMI, Standard HMI, High Performance HMI, and Dev Kits. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Compact modules for efficient user interfaces in various applications.

Versatile modules with user-friendly displays for everyday demands.

Advanced modules for complex systems with fast response times.

Kits for software and hardware development in embedded systems.

People of Serious Integrated
Headcount 10-50
Employee Profiles 8
Employee Profiles
People
Anna - Marie Marasliyan
Vice-president Technology, Product & Marketing
People
Annie Couture
Director, Strategy Execution
People
Mario Ménard
Chief Financial Officer
People
Steve Birrell
Chief Commercial Officer

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Funding Insights of Serious Integrated

Serious Integrated has successfully raised a total of $10.11M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $6.43 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series A — $6.4M
  • First Round

    (19 Apr 2011)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2019 Amount Series A - Serious Integrated Valuation McRock Capital
Aug, 2016 Amount Seed - Serious Integrated Valuation

investors

Feb, 2016 Amount Seed - Serious Integrated Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Serious Integrated

Serious Integrated has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include e2ip technologies and McRock Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm specializing in industrial software and AI investments
Founded Year Domain Location
Engineering and prototyping services for electronic manufacturing are provided.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Serious Integrated

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Serious Integrated

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Serious Integrated Comparisons

Employees
+
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Competitors of Serious Integrated

Serious Integrated operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Synaptics, Dispelix, vitrealab, JiChuang North and Novatek, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Capacitive touchpad components are supplied for electronic devices and products.
domain founded_year HQ Location
Smart glasses for AR are provided via waveguide technology.
domain founded_year HQ Location
Photonics integrated circuits for augmented reality glasses are developed.
domain founded_year HQ Location
Provider of components for liquid crystal technology-based flat displays
domain founded_year HQ Location
Display driver ICs and SoC solutions for LCD displays
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Serious Integrated

Frequently Asked Questions about Serious Integrated

When was Serious Integrated founded?

Serious Integrated was founded in 2008 and raised its 1st funding round 3 years after it was founded.

Where is Serious Integrated located?

Serious Integrated is headquartered in Phoenix, United States. It is registered at Phoenix, Arizona, United States.

Is Serious Integrated a funded company?

Serious Integrated is a funded company, having raised a total of $10.11M across 6 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on Apr 19, 2011.

What does Serious Integrated do?

Serious Integrated develops and manufactures LCD display and control modules for OEM system designers. The product portfolio includes graphic front panel LCD displays (SIMs), HMI display module, power and comms modules (SCMs), programming adapters (SPAs), and SHIP (The Serious Human Interface Platform). SHIP is a GUI development and deployment system that enables communication between the SIM (Serious Integrated Modules) and the existing system. Additionally, it provides acceleration packages, training and documentation, and deployment services to its customers. The company has partnered with multiple hardware and software companies including Renesas, SEGGER Microcontroller, Microchip, IAR systems, etc. for its product development. The company has won 2012 Arizona Innovation Challenge for its technology and products.

Who are the top competitors of Serious Integrated?

Serious Integrated's top competitors include Synaptics, Dispelix and vitrealab.

What products or services does Serious Integrated offer?

Serious Integrated offers Streamlined HMI, Standard HMI, High Performance HMI, and Dev Kits.

Who are Serious Integrated's investors?

Serious Integrated has 2 investors. Key investors include e2ip technologies, and McRock Capital.

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