About Seroyal
Seroyal is a Healthcare company based in Pittsburgh (United States) founded in 1997, and was acquired by Atrium Innovations in January 2011. Nutraceutical products are manufactured and marketed by Seroyal. Its website seroyal.com draws about 11 thousand monthly visits. Seroyal offers products and services including Phyto-gens, Vitamins & Minerals, Homeopathics, and Probiotics. Its focus areas include Traditional Nutraceuticals, Dietary Supplements and Vitamins & Minerals. Its competitors include TerraVia, Zarbees and Zivo Bioscience; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 1997, Seroyal operates in the nutraceutical sector, focusing on preventive healthcare. A portfolio exceeding 400 products is maintained, encompassing categories such as antioxidants, enzymes, probiotics, vitamins, minerals, and joint health aids. Manufacturing and marketing activities are conducted from Pittsburgh, United States, with emphasis on biotherapeutic and phytonutrient formulations for clinical support.
- Headquarters Pittsburgh, United States
- Stage Acquired
- SectorsHealthcare
- Email••••••••
- Website seroyal.com
- Social LinkedIn X Facebook YouTube
- Acquired by Atrium Innovations (Jan 2011)
- Latest Funding Round$20M (USD), Debt – Venture
Dec 2004
- InvestorsAres Capital Corporation
& 1 more
- Acquired byAtrium Innovations
(Jan 2011)
Products & Services of Seroyal
Seroyal offers a comprehensive portfolio of products and services, including Phyto-gens, Vitamins & Minerals, Homeopathics, and Probiotics.
Plant-based therapeutics for natural health support
Essential nutrients to promote overall wellness
Homeopathic treatments based on traditional medicine principles
Products supporting healthy microbial balance in the body
Apps and channels of Seroyal
its YouTube channel Seroyal Brands has 106 subscribers and 11 videos.
Videos from Seroyal
The most watched videos on Seroyal's YouTube channel, Seroyal Brands (106 subscribers). Click a video to play it here.
More on Seroyal Brands.
Funding Insights of Seroyal
- Total Rounds 1
- Last Round Debt – Venture — $20M
- First Round $20M
(Dec 2004)
- Investors Count 1
All 1 funding rounds of Seroyal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2004 | $20M | Debt – Venture | – | – |
2 investors in total: 2 institutional.
Investors in Seroyal
Seroyal has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ares Capital Corporation and Atrium Innovations.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt investments are managed for businesses. | 2004 | arescapitalcorp.com | Los Angeles, United States | |
Nutritional supplements are manufactured with scientific formulations and pure ingredients. | 1999 | atrium-innovations.com | Westmount, Canada |
Investor details for Seroyal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Seroyal
1 people are tracked at Seroyal (1 in leadership).
| Name | Role | Group |
|---|---|---|
Suresh Krish | CEO | Leadership |
Complete people profiles for Seroyal
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- Team structure
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Timeline of Seroyal
3 dated milestones of Seroyal across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Seroyal is founded.
- Funding First funding round of $20.0M.
- Exit Acquired by Atrium Innovations.
Competitors of Seroyal
Seroyal has 3 listed competitors in our database, 3 of them funded. They include TerraVia, Zarbees and Zivo Bioscience.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| terravia.com | 2003 | San Francisco, United States | $60M | Algae-based specialty ingredients are manufactured and supplied for food applications. | ||
| zarbees.com | 2008 | Draper, United States | $28.28M | Natural cough remedies and wellness products are developed by Zarbees. | ||
| zivobioscience.com | 1983 | Keego Harbor, United States | $962,000 | 10 | Bioactive compounds from algal strain |
Detailed competitors of Seroyal
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Web traffic of Seroyal
The website of Seroyal (seroyal.com) receives about 11.4K visits a month.
- Monthly visits11.4K
▲ 15.6% vs previous month
Websites whose visitors overlap most with Seroyal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rockwellnutrition-canada.com | rockwellnutrition-canada.com | 100% | – | ||
| metagenics.com | 99% | 326.1K | #156,883 | View details | |
| douglaslabs.com | 98% | 29.8K | #1,032,705 | View details | |
| supplementfirst.com | 91% | #356,486 | View details | ||
| aor.ca | 86% | 48.9K | #575,744 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Seroyal
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- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Traditional Health & Nutrition
3 companies that operate in the same segment as Seroyal (Traditional Health & Nutrition) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Manufacturer of generics formulations | 2002 | Bridgewater, New Jersey, United States | USD 3.02 B | 8,300 | ||
Biosimilar therapeutics are developed for oncology and autoimmune diseases. | 2010 | Redwood City, California, United States | USD 143.62 M | USD 42.17 M | 228 | |
Ophthalmic pharmaceuticals and instruments are developed for eye care. | 1853 | Bridgewater, New Jersey, United States | USD 5.1 B | 13,500 |
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Related news about Seroyal
Complete news archive for Seroyal
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Frequently Asked Questions about Seroyal
Seroyal was founded in 1997 and raised its 1st funding round 7 years after it was founded.
Seroyal is headquartered in Pittsburgh, United States. It is registered at Pittsburgh, Pennsylvania, United States.
Founded in 1997, Seroyal operates in the nutraceutical sector, focusing on preventive healthcare. A portfolio exceeding 400 products is maintained, encompassing categories such as antioxidants, enzymes, probiotics, vitamins, minerals, and joint health aids. Manufacturing and marketing activities are conducted from Pittsburgh, United States, with emphasis on biotherapeutic and phytonutrient formulations for clinical support.
Seroyal's top competitors include Zivo Bioscience, Zarbees and TerraVia.
Seroyal offers Phyto-gens, Vitamins & Minerals, Homeopathics, and Probiotics.
Seroyal has 2 investors. Key investors include Ares Capital Corporation, and Atrium Innovations.
Yes. Seroyal was acquired by Atrium Innovations in January 2011.