Serrala

Hamburg, Germany Founded: 1984 • Age: 42 yrs Acquired By Hg
Payment and treasury management solutions are provided for businesses.
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About Serrala

Serrala is a company based in Hamburg (Germany) founded in 1984 was acquired by Hg in August 2021.. Serrala has completed 3 acquisitions, including AcceptEasy, Payference and Serrala. Serrala offers products and services including AR Automation, AP Automation, Payments Automation, and Treasury Management. Serrala operates in a competitive market with competitors including Zscaler, PayPal, Palantir, Snowflake and Alteryx, among others.

  • Headquarter Hamburg, Germany
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Serrala Group Gmbh
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    Hg

    & 1 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
    AcceptEasy

    & 2 more

  • Acquired by
    Hg

    (Aug 26, 2021)

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Products & Services of Serrala

Serrala offers a comprehensive portfolio of products and services, including AR Automation, AP Automation, Payments Automation, and Treasury Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Automates cash application and credit management for efficient collections.

Handles invoice processing and supplier management to speed up approvals.

Provides tools for secure global payment processing and monitoring.

Centralizes cash and liquidity planning for better financial control.

People of Serrala
Headcount 500-1000
Employee Profiles 94
Employee Profiles
People
Axel Rebien
CEO
People
Anita Nwaokolo
Senior Security And Compliance Manager
People
Christian Rudolf
Director Sales Austria
People
Marko Kling
VP Solution Architecture

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Funding Insights of Serrala

  • Total Funding
  • Total Rounds 2
  • Last Round
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2021 Amount Private Equity Round - Serrala Valuation Hg
Sep, 2016 Amount Private Equity Round - Serrala Valuation Waterland
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Serrala

Serrala has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Hg and Waterland. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity investments in Europe are managed by Hg.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Serrala

Serrala has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include AcceptEasy, Payference and Serrala. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
AI-based financial forecasting solutions are provided for businesses.
2019
Accounts receivables automation
2006
Data and process solutions for SAP systems are offered.
1995
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Serrala

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Serrala Comparisons

Employees
+
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Competitors of Serrala

Serrala operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zscaler, PayPal, Palantir, Snowflake and Alteryx, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

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Online payment solutions are offered to consumers and businesses.
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Platform that provides data analysis and management solutions
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Cloud-based big data warehouse for enterprise data management is provided.
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Cloud-based data analytics solutions are delivered for insight generation.
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Synchrony is engaged in providing credit cards and banking services.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Serrala

Frequently Asked Questions about Serrala

When was Serrala founded?

Serrala was founded in 1984 and raised its 1st funding round 32 years after it was founded.

Where is Serrala located?

Serrala is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.

What does Serrala do?

Serrala was founded in 1984 and is headquartered in Hamburg, Germany. Operations focus on the financial software sector, where solutions for order-to-cash and procure-to-pay processes are delivered. Accounts payable management, cash management, liquidity planning, payment processing with compliance features, and bank account management are included in the offerings. SAP treasury consulting services are also provided to support business financial operations.

Who are the top competitors of Serrala?

Serrala's top competitors include Zscaler, Snowflake and Palantir.

What products or services does Serrala offer?

Serrala offers AR Automation, AP Automation, Payments Automation, and Treasury Management.

How many acquisitions has Serrala made?

Serrala has made 3 acquisitions, including AcceptEasy, Payference, and Serrala.

Who are Serrala's investors?

Serrala has 2 investors. Key investors include Hg, and Waterland.

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