About Serri
Serri is a Technology company based in Haldwani (India) founded in 2020 by Mohammad Wasil, Shubham Raj, and Saad Jamal. AI-powered CRM and WhatsApp marketing platform is offered for enterprises. Serri has raised $196.5 thousand across 3 funding rounds from investors including Google, Riidl and Deshpande Startups. The company has 1 employees. Serri was last valued at $2.85 million in March 2024. Its chief executive, as recorded, is Saad Jamal. Its Indian entity Serri Tech Labs Private Limited reported revenue of ₹2.25 Cr. Serri offers products and services including WhatsApp CRM and WhatsApp Marketing. Its focus areas include Enterprise Applications, Customer Success Management, Customer Communication Management and WhatsApp Based.
Company details
Serri was founded in 2020 in Haldwani, India, as an AI-powered CRM and WhatsApp marketing platform targeted at enterprises. Automation solutions for customer relationship management via WhatsApp are provided, along with tools for task automation and interaction management. Bulk messaging, verifications, automations, and conversational marketing features are supported. Resources including blogs, case studies, and tutorials are offered to users in the marketing and CRM sector.
- Headquarters Haldwani, India
- Employees 1
- Founders Mohammad Wasil, Shubham Raj, Saad Jamal
- Stage Minicorn
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website serri.ai
- Social LinkedIn X
- Legal Name Serri Tech Labs Private Limited
- Date of Incorporation 09 Nov, 2022
- Jurisdiction Haldwani, Uttarakhand, India
- Annual Revenue₹2.25 Cr
FY 2025 · +571% YoY
- Net Loss-₹21.4 Lakh
FY 2025 · -10% margin
- EBITDA-₹20.9 Lakh
FY 2025 · -9% margin
- Total Equity Funding$196.5K (USD)
in 3 rounds
- Latest Funding Round$79.19K (USD), Seed
Mar 2024
- InvestorsGoogle
& 11 more
- Employee Count1
Associated legal entities of Serri
Serri operates through Serri Tech Labs Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Serri Tech Labs Private Limited CIN U74999UR2022PTC014830 | Active | 09 Nov 2022 | Haldwani, Uttarakhand | ₹2.2 Cr | 2 | View details |
Products & Services of Serri
Serri offers a comprehensive portfolio of products and services, including WhatsApp CRM and WhatsApp Marketing.
Platform for managing customer interactions via WhatsApp automation.
Tools for automated marketing campaigns through WhatsApp.
Funding Insights of Serri
Serri has successfully raised a total of $196.5K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $79.19 thousand completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $196,505
- Total Rounds 3
- Last Round Seed — $79,192
- First Round $17,313
(Aug 2021)
- Investors Count 12
All 3 funding rounds of Serri with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2024 | $79,192 | Seed | $2.85M | – | |
| May 2023 | $100,000 | Seed | – | Deshpande Startups, Riidl | |
| Aug 2021 | $17,313 | Angel Round | – | Unnikrishnan Unnithan | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2024 | $2.85M | •••••••• |
Last known valuation $2.85M (Mar 2024). 12 investors in total: 9 institutional and 3 angel.
Investors in Serri
Serri has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Google, Riidl and Deshpande Startups.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed by Spring Star Capital into multiple sectors. | springstarcapital.com | Chuo-ku, Japan | ||
Supporting startups through incubation, funding, and innovation services in India. | 2016 | deshpandestartups.org | Hubli, India | |
Research, innovation, incubation, and design services. | 2010 | riidl.org | Mumbai, India | |
Venture capital firm focused on multiple sectors | ||||
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more | 1998 | google.com | Mountain View, United States | |
RA Rishav Agarwal | unknown_102cb7c2b55b49cd8 | |||
KK Krishnamani Kannan | unknown_dedb4db45f2f469e8 |
Investor details for Serri
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Serri Tech Labs Private Limited (Serri)
Serri Tech Labs Private Limited is the primary company behind Serri. The board of Serri Tech Labs Private Limited currently have 2 directors; the longest-serving is Mohammad Wasil, appointed in 2022.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mohammad Wasil DIN 09366176 | Director | 09 Nov 2022 | 3 yrs 11 mo | Serri Tech Labs Private Limited |
| Saad Jamal DIN 08869616 | Director | 09 Nov 2022 | 3 yrs 11 mo | Serri Tech Labs Private Limited |
People of Serri
3 people are tracked at Serri (3 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Shubham Raj | Co-Founder & CBO | Leadership |
| Co-Founder & CEO | Leadership |
Complete people profiles for Serri
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Serri
Figures of Serri Tech Labs Private Limited, the primary company behind Serri, for FY 2025. Revenue was ₹2.25 Cr (+571% year on year). Net loss was -₹21.4 Lakh (-10% margin). EBITDA was -₹20.9 Lakh (-9% margin).
- ₹2.25 CrRevenue · FY 2025 · +571% YoY
- -₹21.4 LakhNet loss · -10% margin
- -₹20.9 LakhEBITDA · -9% margin
- ₹67 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Serri Tech Labs Private Limited are on its company page.
Detailed financial statements for Serri
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Serri
4 dated milestones of Serri across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Serri is founded.
- Funding First funding round of $17K.
- Funding Latest funding round, Seed, of $79K.
- Milestone Reaches Minicorn status.
Web traffic of Serri
The website of Serri (serri.ai) receives about 8.3K visits a month.
- Monthly visits8.3K
▲ 7% vs previous month
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Related news about Serri
Complete news archive for Serri
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Frequently Asked Questions about Serri
Serri was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Serri is headquartered in Haldwani, India. It is registered at Haldwani, Uttarakhand, India.
Saad Jamal is the CEO of Serri, as recorded in our data. They have also founded this company.
Serri is a funded company, having raised a total of $196.5K across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $17.31K, raised on Aug 2021.
Serri has 1 employees.
The primary company behind Serri, Serri Tech Labs Private Limited, reported revenue of ₹2.25 Cr for FY 2025, up 571% year on year.
Serri was founded in 2020 in Haldwani, India, as an AI-powered CRM and WhatsApp marketing platform targeted at enterprises. Automation solutions for customer relationship management via WhatsApp are provided, along with tools for task automation and interaction management. Bulk messaging, verifications, automations, and conversational marketing features are supported. Resources including blogs, case studies, and tutorials are offered to users in the marketing and CRM sector.
Serri offers WhatsApp CRM and WhatsApp Marketing.
Serri has 12 investors. Key investors include Google, Riidl, Deshpande Startups, Spring Star Capital, and Nikken Housing.
The valuation of Serri is $2.85M as of Mar 2024.
Serri operates through Serri Tech Labs Private Limited.
The legal entities of Serri currently have 2 directors, including Mohammad Wasil, Saad Jamal.