About ServiceMarket
ServiceMarket is a Business Services company based in Dubai (United Arab Emirates) founded in 2013, and was acquired by Etisalat in February 2023. Multiple local services are facilitated through an app-based marketplace. ServiceMarket has raised $7.5 million across 5 funding rounds from investors including Etisalat, AddVenture and EII CAPITAL. Its website servicemarket.com draws about 50 thousand monthly visits. ServiceMarket offers products and services including Service Booking Platform, Home Cleaning Services, and Moving and Storage. Its focus areas include Consumer, Local Services, Multi Services and Marketplace. Its legal entity is Service Souk DMCC. Its competitors include Rizek, Justlife and Rafeeg; 2 of its 3 listed competitors have raised funding.
Company details
ServiceMarket was founded in 2013 in Dubai, United Arab Emirates. An app-based platform is provided for connecting users with local service providers in categories such as moving and storage, cleaning, painting and handyman work, pest control, events, and catering. Services are searched and booked via the app, with payments processed online. The application is accessible on both iOS and Android devices.
- Headquarters Dubai, United Arab Emirates
- Stage Acquired
- SectorsBusiness Services
- Website category Business and Consumer Services · Relocation and Household Moving
- Email••••••••
- Website servicemarket.com/en/dubai?r=v95f1
- Social LinkedIn X Facebook Instagram
- Acquired by Etisalat (Feb 2023)
- Legal Name Service Souk Dmcc
Products & Services of ServiceMarket
ServiceMarket offers a comprehensive portfolio of products and services, including Service Booking Platform, Home Cleaning Services, and Moving and Storage.
Online platform for booking home services from professionals
Services for residential and office cleaning needs
Assistance with local and international moving solutions
Funding Insights of ServiceMarket
ServiceMarket has successfully raised a total of $7.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $4 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.5M
- Total Rounds 5
- Last Round Series B — $4M
- Investors Count 3
All 5 funding rounds of ServiceMarket with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2018 | $4M | Series B | – | AddVenture, EII CAPITAL | – |
| Sep 2016 | $3M | Series A | – | AddVenture | – |
| Jun 2015 | Angel Round | – | – | – | |
| Mar 2014 | $500,000 | Seed | – | Glowfish Capital | – |
| Jun 2013 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in ServiceMarket
ServiceMarket has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Etisalat, AddVenture and EII CAPITAL.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech companies in Russia are funded by AddVenture VC firm. | addventure.vc | Moscow, Russia | ||
| eii.ae | ||||
Disruptive tech ventures are funded and built by Glowfish Ventures. | glowfishcapital.com | Dubai, United Arab Emirates | ||
Utility bill payments are facilitated for consumers through mobile apps. | 1976 | etisalat.ae | Abu Dhabi, United Arab Emirates |
Investor details for ServiceMarket
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of ServiceMarket
15 people are tracked at ServiceMarket (6 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Khaled ElKhouly | Managing Director | Leadership |
Babar Ramzan | Service partner | Leadership |
Manisha Hotwani | Head Of Partner Success And Quality | Leadership |
Omer Sheikh | Head of Operations & Customer Experience | Leadership |
Bana Shomali | Founder | Leadership |
Shahzar Khan | Partner Success Manager | Leadership |
Akhila Rajan | Customer Operations Officer | Team |
Uzair Ahmad - Ios Developer | Senior Product Specialist | Team |
Maiah Mae Santos | Customer Operations Officer | Team |
İrem al | Product | Team |
Dominic Barbon | Customer Operations Specialist | Team |
Mohsin Nisar | Senior Manager - Digital Marketing | Team |
Arshia Nisar | Content Marketer | Team |
Abdullah Wali | Senior Product Manager | Team |
Muhammad Kayani | Senior Customer Service Manager | Team |
Complete people profiles for ServiceMarket
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of ServiceMarket
4 dated milestones of ServiceMarket across 10 years, from founding to its latest funding, stage changes and deals.
- Founded ServiceMarket is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $4.0M.
- Exit Acquired by Etisalat.
Competitors of ServiceMarket
ServiceMarket has 3 listed competitors in our database, 2 of them funded. They include Rizek, Justlife and Rafeeg.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rizek.com | 2004 | Dubai, United Arab Emirates | $15M | Local services are booked via an online marketplace platform. | ||
| justlife.com | 2014 | Dubai, United Arab Emirates | $150,000 | A mobile app is provided for booking various home services. | ||
| rafeeg.ae | 2017 | Abu Dhabi, United Arab Emirates | Operates a digital hub for hiring local service professionals. |
Detailed competitors of ServiceMarket
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- Full competitor set
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Web traffic of ServiceMarket
The website of ServiceMarket (servicemarket.com) receives about 49.9K visits a month and ranks #604,431 among all websites worldwide, #57 in Relocation and Household Moving.
- Monthly visits49.9K
▲ 4.5% vs previous month
- Unique visitors26.4K
per month
- Global rank#604,431
among all websites
- Category rank#57
Business and Consumer Services · Relocation and Household Moving
- Bounce rate46%
- Pages per visit2.7
- Average visit35 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with ServiceMarket. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
crownrelo.com | crownrelo.com | 100% | #455,136 | – | |
spacehubstore.com | spacehubstore.com | 99% | #1,518,368 | – | |
thehealthyhome.me | thehealthyhome.me | 88% | #1,020,495 | – | |
dubaiclean.com | dubaiclean.com | 87% | #2,220,817 | – | |
| fixperts.ae | 83% | 6.4K | #2,795,007 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 36 similar websites and full traffic analytics for ServiceMarket
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- 36 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Servicemarket
Complete news archive for ServiceMarket
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Frequently Asked Questions about ServiceMarket
ServiceMarket was founded in 2013.
ServiceMarket is headquartered in Dubai, United Arab Emirates. It is registered at Dubai, Dubai, United Arab Emirates.
ServiceMarket is a funded company, having raised a total of $7.5M across 5 funding rounds to date.
ServiceMarket was founded in 2013 in Dubai, United Arab Emirates. An app-based platform is provided for connecting users with local service providers in categories such as moving and storage, cleaning, painting and handyman work, pest control, events, and catering. Services are searched and booked via the app, with payments processed online. The application is accessible on both iOS and Android devices.
ServiceMarket offers Service Booking Platform, Home Cleaning Services, and Moving and Storage.
ServiceMarket has 4 investors. Key investors include Etisalat, AddVenture, EII CAPITAL, and Glowfish Ventures.
ServiceMarket operates through Service Souk Dmcc.
Yes. ServiceMarket was acquired by Etisalat in February 2023.