About ServiceTrade
ServiceTrade is a Technology company based in Durham (United States) founded in 2012 by Brian Smithwick and Billy Marshall. Business management software is provided for home service contractors. ServiceTrade has raised $119.81 million across 4 funding rounds from investors including JMI Management, Bull City Venture Partners and Frontier Growth. The company has 75 employees. ServiceTrade has completed 2 acquisitions, including ASURiO and NorthBoundary. Its chief executive, as recorded, is William Chaney. Its website servicetrade.com draws about 519 thousand monthly visits. ServiceTrade offers products and services including OPERATIONS PLATFORM, Sales Success, InspectionManager, and PartsManager. Its focus areas include Enterprise Applications, Field Force Automation, Home Services and Suite. Its competitors include ServiceTitan, Housecall Pro and Corrigo; 3 of its 3 listed competitors have raised funding.
Company details
ServiceTrade was established in 2012 in Durham, United States, within the software sector for home services. Field solutions are offered to contractors and businesses, encompassing scheduling, dispatching, quoting, work orders, routing, and photo with data capture. Customer updates are enabled through these integrated features, supporting operational efficiency in the industry.
- Headquarters Durham, United States
- Employees 75
- Founders Brian Smithwick, Billy Marshall
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Website servicetrade.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$119.81M (USD)
in 4 rounds
- Latest Funding Round$85M (USD), Series C
Dec 2021
- InvestorsJMI Management
& 2 more
- Employee Count75
- Investments & AcquisitionsASURiO
& 1 more
Products & Services of ServiceTrade
ServiceTrade offers a comprehensive portfolio of products and services, including OPERATIONS PLATFORM, Sales Success, InspectionManager, and PartsManager.
Software for streamlining operations and optimizing field performance.
Tools for managing sales pipelines and creating proposals.
Platform for code-compliant inspections and reporting.
Software for parts forecasting and purchasing.
Funding Insights of ServiceTrade
ServiceTrade has successfully raised a total of $119.81M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $85 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $119.81M
- Total Rounds 4
- Last Round Series C — $85M
- First Round $700,000
(Jan 2013)
- Investors Count 3
All 4 funding rounds of ServiceTrade with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $85M | Series C | – | JMI Management | |
| Aug 2020 | $30M | Series B | – | Frontier Growth, Bull City Venture Partners | – |
| Apr 2015 | $4.11M | Series A | – | – | – |
| Jan 2013 | $700,000 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in ServiceTrade
ServiceTrade has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include JMI Management, Bull City Venture Partners and Frontier Growth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing in software companies | jmi.com | Baltimore, United States | ||
Early-stage venture capital is provided for B2B software founders. | bcvp.com | Durham, United States | ||
Investments in technology sectors are made by Frontier Growth. | frontiergrowth.com | Charlotte, United States |
Investor details for ServiceTrade
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of ServiceTrade
88 people are tracked at ServiceTrade (22 in leadership, 66 in team); the tracked headcount is 75.
| Name | Role | Group |
|---|---|---|
Brian Smithwick | Co-Founder & CTO | Leadership |
Billy Marshall | Co-Founder | Leadership |
William Chaney | Chief Executive Officer | Leadership |
Skip Mangum | VP, Account Management | Leadership |
Manuel Morales | Vice President Of Product Management | Leadership |
Drew Peters | CFO | Leadership |
Miriam Migdal | VP, Accounting | Leadership |
John Tardif | Head Of Deal Desk | Leadership |
Nicole B. | Director, People Operations | Leadership |
Marissa Sternberg | Vice President, Revenue Marketing | Leadership |
Amy Robertson | Chief People Officer | Leadership |
Shelley Bainter | Director Corporate Marketing | Leadership |
Chris Ruzika | Director Of Technical Services | Leadership |
David Varnedoe | Director Of Customer Support | Leadership |
Eric Schieck | Chief Revenue Officer (cro) | Leadership |
John Peterson | Director Of Talent Acquisition | Leadership |
Amanda Sutter | Vice President, Product Management | Leadership |
Adrianna Nowell | Chief Marketing Officer | Leadership |
Jason Gilliam | Director Of Engineering | Leadership |
Josie Harvey | VP Of Customer Success | Leadership |
68 more people are available in the full profile.
Complete people profiles for ServiceTrade
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by ServiceTrade
ServiceTrade has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ASURiO and NorthBoundary.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Platform offering sales enablement solutions for enterprises | northboundary.com | Port Orange, United States | 1996 | Nov 2022 | •••• | |
Cloud-based inspection management software is provided for operational efficiency. | asurio.com | Boulder, United States | 1990 | Sep 2022 | •••• |
Complete acquisition details for ServiceTrade
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of ServiceTrade
5 dated milestones of ServiceTrade across 10 years, from founding to its latest funding, stage changes and deals.
- Founded ServiceTrade is founded.
- Funding First funding round of $700K.
- Funding Latest funding round, Series C, of $85.0M.
- Acquisition Acquires ASURiO.
- Acquisition Acquires NorthBoundary.
Competitors of ServiceTrade
ServiceTrade has 3 listed competitors in our database, 3 of them funded. They include ServiceTitan, Housecall Pro and Corrigo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| servicetitan.com | 2007 | Glendale, United States | $1.1B | 3,049 | Business management software is offered for home service providers. | |
| housecallpro.com | 2013 | San Diego, United States | $146.65M | 454 | Business management software is provided for home service professionals. | |
| corrigo.com | 1999 | Allen, United States | $44.2M | 72 | Mobile SaaS applications for field services are offered. |
Detailed competitors of ServiceTrade
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of ServiceTrade
The website of ServiceTrade (servicetrade.com) receives about 518.8K visits a month and ranks #59,181 among all websites worldwide, #1,507 in Business Services.
- Monthly visits518.8K
▲ 5.3% vs previous month
- Unique visitors111.8K
per month
- Global rank#59,181
among all websites
- Category rank#1,507
Business and Consumer Services · Business Services
- Bounce rate29%
- Pages per visit13.3
- Average visit17 min 49 sec
- DevicesDesktop 87% · Mobile 13%
Websites whose visitors overlap most with ServiceTrade. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| inspectpoint.com | 100% | 38K | #303,365 | View details | |
| buildops.com | 95% | 303.6K | #63,254 | View details | |
| servicetitan.com | 91% | 2.8M | #9,730 | View details | |
| firstdue.com | 84% | 120.7K | #517,094 | View details | |
| zillow.com | 73% | 321.9M | #68 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for ServiceTrade
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Field Workforce Automation
3 companies that operate in the same segment as ServiceTrade (Field Workforce Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | |||
Business management software is provided for home service professionals. | 2013 | San Diego, California, United States | USD 146.65 M |
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Related news about Servicetrade
Complete news archive for ServiceTrade
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about ServiceTrade
ServiceTrade was founded in 2012 and raised its 1st funding round 1 year after it was founded.
ServiceTrade is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.
William Chaney is the CEO of ServiceTrade, as recorded in our data.
ServiceTrade is a funded company, having raised a total of $119.81M across 4 funding rounds to date. The company's 1st funding round was a Seed of $700K, raised on Jan 2013.
ServiceTrade has 75 employees.
ServiceTrade was established in 2012 in Durham, United States, within the software sector for home services. Field solutions are offered to contractors and businesses, encompassing scheduling, dispatching, quoting, work orders, routing, and photo with data capture. Customer updates are enabled through these integrated features, supporting operational efficiency in the industry.
ServiceTrade's top competitors include ServiceTitan, Housecall Pro and Corrigo.
ServiceTrade offers OPERATIONS PLATFORM, Sales Success, InspectionManager, and PartsManager.
ServiceTrade has made 2 acquisitions, including ASURiO, and NorthBoundary.
ServiceTrade has 3 investors. Key investors include JMI Management, Bull City Venture Partners, and Frontier Growth.
The website of ServiceTrade receives about 519 thousand visits a month and ranks #59,181 among all websites worldwide.