About Setel
Setel is a company based in Petaling Jaya (Malaysia) founded in 2017. It operates as a D2C and B2C. Setel offers products and services including Setel App, Mesra Rewards, Parking Service, Fuel Payment, and Motor Insurance. Setel operates in a competitive market with competitors including Caltex and Cardtrend Systems, among others.
Products & Services of Setel
Setel offers a comprehensive portfolio of products and services, including Setel App, Mesra Rewards, Parking Service, Fuel Payment, and Motor Insurance.
App for fuel payments and vehicle services management
System to earn and redeem rewards points for purchases
Feature for paying and managing parking needs
Tool for convenient fuel transactions via mobile
App-based purchase of vehicle insurance options
People of Setel
32 people are tracked at Setel (8 in leadership, 24 in team).
| Name | Role | Group |
|---|---|---|
Kok Chiann | Chief Product & Technology Officer | Leadership |
Shasindran Poonudurai | Director, Software Engineering | Leadership |
Vigneswara Rao Suberamani | Head, IT & Productivity | Leadership |
Jonathan Lai | Director Of Product Management | Leadership |
Ajjrina Annuar | Chief Financial Officer, Setel Group | Leadership |
Abdullah Ayman Awaluddin | Chief Executive Officer | Board Member (non-independent Executive Director) | Leadership |
Mohd Fikry Ikram | Head Of Parking Business, Commercial | Leadership |
Mike Kow | Director Of Engineering | Leadership |
Jeffery Razali | Lead, Commercial & Business Development | Team |
Mdnaam Nastaien Ah. Termizi | Staff Product Manager | Team |
Thurairaj Letchumanan | Engineering Manager (payment) | Team |
Iqwan Zarif | Lead Product Manager | Team |
🫡 Michael Tan | Product Manager | Team |
Gopinath Gurunathan | Manager Mobile Software Engineering | Team |
Derek Chiew | Lead Product Manager | Team |
Alicia Leow | Product Manager | Portfolio Owner | Team |
Gurjit Singh | Product Manager | Team |
Zulfiqar Laili | Full Stack Engineer | Team |
Nur Haikal Nordin | Senior Data Engineer | Team |
Wan Muhammad Zulhilmi Wan Ya'Acob | Human Resources Executive | Team |
12 more people are available in the full profile.
Complete people profiles for Setel
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Competitors of Setel
Setel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Caltex and Cardtrend Systems, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| caltex.com | 1900 | Singapore | – | – | Fuel, lubricants, and services are supplied to motorists and businesses. | |
| cardtrend.com | 2001 | Kuala Lumpur, Malaysia | – | – | Payment solutions for fuel and fleet expenses |
Detailed competitors of Setel
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Web traffic of Setel
The website of Setel (setel.com) receives about 508K visits a month and ranks #100,484 among all websites worldwide, #6,280 in Banking Credit and Lending.
- Monthly visits508K
▲ 7.3% vs previous month
- Unique visitors233.7K
per month
- Global rank#100,484
among all websites
- Category rank#6,280
Finance · Banking Credit and Lending
- Bounce rate50%
- Pages per visit2.9
- Average visit1 min 23 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Setel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mymesra.com.my | 90% | 157.7K | #254,927 | View details | |
| parkitmy.com | 79% | 11.1K | #2,194,422 | View details | |
| touchngo.com.my | 72% | 955.5K | #32,473 | View details | |
| petronas.com | 51% | 572.5K | #73,756 | View details |
Latest news on Setel
Complete news archive for Setel
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Similar companies to Setel
10 companies that operate in the same segment as Setel (Road Transport Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ride-hailing and on-demand delivery services are aggregated via mobile app. | 2012 | Singapore, Singapore | USD 9.09 B | USD 3.37 B | 11,270 | |
An online platform providing ride-hailing and food delivery services | 2009 | San Francisco, California, United States | USD 13.21 B | USD 52.02 B | 31,100 | |
Ride-hailing, electric vehicles, and financial solutions are provided via app. | 2010 | Bengaluru, Karnataka, India | USD 3.84 B | – | – | |
Electric kick-scooters are rented through an app-based platform. | 2017 | Miami, Florida, United States | USD 765.74 M | – | – | |
Operator of a bike taxi aggregation service, offering intra-city travel and first-mile, last-mile connectivity solutions | 2015 | Bengaluru, Karnataka, India | USD 813.93 M | USD 19.11 M | 660 | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | – | |
Electric kick-scooters are rented through an app-based platform. | 2017 | San Francisco, California, United States | USD 1.71 B | – | – | |
Electric ride-hailing and cab services are provided via mobile app. | 2019 | Mumbai, Maharashtra, India | USD 168.52 M | – | – | |
Bus tickets are booked online via portal and mobile app. | 2006 | Bengaluru, Karnataka, India | USD 10 M | – | – | |
App-based ride-hailing aggregator | 2007 | San Francisco, California, United States | USD 5.02 B | USD 6.32 B | 2,930 |
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Frequently Asked Questions about Setel
Setel was founded in 2017.
Setel is headquartered in Petaling Jaya, Malaysia. It is registered at Petaling Jaya, Selangor, Malaysia.
Setel is a mobile application by Setel Ventures Sdn Bhd in Kuala Lumpur, providing services like fuel payments, earning rewards points, parking management, motor insurance, and road tax renewal. Users can pay via the app for various needs, including EV charging and auto assistance, serving Malaysian motorists through a convenient platform. It integrates features for budgeting, rewards redemption, and vehicle maintenance to enhance daily mobility.
Setel's top competitors include Caltex and Cardtrend Systems.
Setel offers Setel App, Mesra Rewards, Parking Service, Fuel Payment, and Motor Insurance.
Setel operates through Setel Ventures Sdn Bhd.
The website of Setel receives about 508 thousand visits a month and ranks #100,484 among all websites worldwide.