About Shaadi
Shaadi is a Media & Entertainment company based in Mumbai (India) founded in 1996 by Anupam Mittal and Anand Murarilal Mittal. It operates as an individuals seeking life partners are connected through online matchmaking services. It operates in the Media & Entertainment and Consumer sectors. Shaadi has raised $8 million across 2 funding rounds from investors including WestBridge Capital and InnoVen Capital. Shaadi has completed 2 acquisitions, including Frivil and Thrill Group. Its chief executive is Anupam Mittal. Its website shaadi.com draws about 7.7 million monthly visits. Its Indian entity People Interactive (India) Private Limited reported revenue of ₹311 Cr. Its focus areas include Wedding Tech, Matchmaking, Horizontal and Listing. Its competitors include Matrimony.com, Jeevansathi, Anuroop Wiwaha Sanstha, DilKeRishte and 1RupeeMatrimony and 1 more; 1 of its 6 listed competitors has raised funding.
Company details
Shaadi was established in 1996 in Mumbai, India, within the online matchmaking sector. Profile creation, browsing, and communication features are enabled for users. Advanced search filters and personalized assistance are provided across membership tiers. Connections are supported via messaging and video calls, with options for community-specific searches and astrological compatibility tools. Operations focus on facilitating relationships in the Indian market and beyond.
- Headquarters Mumbai, India
- Founders Anupam Mittal, Anand Murarilal Mittal
- SectorsMedia & EntertainmentConsumer
- Website category Community and Society · Romance and Relationships
- Phone•••• ••••
- Website shaadi.com
- Social LinkedIn X Facebook
- Legal Name People Interactive (India) Private Limited
- Date of Incorporation 25 Feb, 2000
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹311 Cr
FY 2023 · +19% YoY
- Net Loss-₹17.78 Cr
FY 2023 · -6% margin
- EBITDA-₹14.93 Cr
FY 2023 · -5% margin
- Total Equity Funding$8M (USD)
in 2 rounds
- InvestorsWestBridge Capital
& 1 more
- Investments & AcquisitionsFrivil
& 1 more
Associated legal entities of Shaadi
Shaadi operates through People Interactive (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| People Interactive (India) Private Limited CIN U72900MH2000PTC124485 | Active | 25 Feb 2000 | Mumbai, Maharashtra | ₹311 Cr | 1,584 | 4 | View details |
Apps and channels of Shaadi
Shaadi publishes 1 mobile app with over 10M+ downloads.
Funding Insights of Shaadi
Shaadi has successfully raised a total of $8M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 2
- First Round $8M
(Mar 2006)
- Investors Count 2
All 2 funding rounds of Shaadi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2017 | – | Debt – Venture | – | – | |
| Mar 2006 | $8M | Series A | – | WestBridge Capital | – |
2 investors in total: 2 institutional.
Investors in Shaadi
Shaadi has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include WestBridge Capital and InnoVen Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt financing is extended to companies across multiple sectors. | 2008 | innovencapital.com | Mumbai, India | |
Investment firm focusing on purpose-driven capital for Indian entrepreneurs in sectors like financial services and technology. | 2000 | westbridgecap.com | Quatre Bornes, Mauritius |
Investor details for Shaadi
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Board of directors of People Interactive (India) Private Limited (Shaadi)
People Interactive (India) Private Limited is the primary company behind Shaadi. The board of People Interactive (India) Private Limited currently have 3 directors; the longest-serving is Anand Murarilal Mittal, appointed in 2000. 11 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anand Murarilal Mittal DIN 00375242 | Director | 25 Feb 2000 | 26 yrs 7 mo | People Interactive (India) Private Limited |
| Anupam Mittal DIN 00233657 | Director | 01 Dec 2009 | 16 yrs 10 mo | People Interactive (India) Private Limited |
| Shobitha Annie Mani DIN 07911078 | Director | 24 Apr 2019 | 7 yrs 5 mo | People Interactive (India) Private Limited |
People of Shaadi
3 people are tracked at Shaadi (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership | |
Aaroah Mittal | Investor | Team |
Complete people profiles for Shaadi
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Financials of Shaadi
Figures of People Interactive (India) Private Limited, the primary company behind Shaadi, for FY 2023. Revenue was ₹311 Cr (+19% year on year). Net loss was -₹17.78 Cr (-6% margin). EBITDA was -₹14.93 Cr (-5% margin). Revenue has grown at a compounded annual rate of +13% over three years and +16% over five years.
- ₹311 CrRevenue · FY 2023 · +19% YoY
- -₹17.78 CrNet loss · -6% margin
- -₹14.93 CrEBITDA · -5% margin
- ₹12.62 CrPaid-up capital
- 1,584Employees (provident fund records)
- +13%Revenue CAGR, 3 years
- +16%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of People Interactive (India) Private Limited are on its company page.
Detailed financial statements for Shaadi
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- Statement rows
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- Five-year trends
- Downloads
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Investments & Acquisitions by Shaadi
Shaadi has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Frivil and Thrill Group.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Users are matched via popularity-based selections in Frivil app. | frivil.in | Delhi, India | 2015 | Dec 2016 | •••• | |
G.hn networking solutions and certification programs are developed and promoted. | thrillgroup.com | Delhi, India | 2013 | Dec 2016 | •••• |
Complete acquisition details for Shaadi
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- Acquired stakes
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- Exports
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Timeline of Shaadi
5 dated milestones of Shaadi across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Shaadi is founded.
- Funding First funding round of $8.0M.
- Acquisition Acquires Frivil.
- Acquisition Acquires Thrill Group.
- Funding Latest funding round, Debt – Venture,.
Competitors of Shaadi
Shaadi has 6 listed competitors in our database, 1 of them funded. They include Matrimony.com, Jeevansathi, Anuroop Wiwaha Sanstha, DilKeRishte and 1RupeeMatrimony, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| matrimony.com | 1997 | Chennai, India | $20.4M | 2,957 | Matrimonial matchmaking services are facilitated via an online platform. | |
| jeevansathi.com | 1998 | Noida, India | – | – | Matrimonial services are facilitated for prospective brides and grooms online. | |
| anuroopwiwaha.com | 1975 | Pune, India | – | – | Runs an online listing platform for matchmaking and relationship services. | |
| dilkerishte.com | 2016 | Jaipur, India | – | – | Online platform for Indian matrimonial profiles with video and verification features. | |
| 1rupeematrimony.com | 2007 | Chennai, India | – | – | Affordable online platform for Indian matrimonial matchmaking and partner search. | |
| matrimonialsindia.com | 1997 | Delhi, India | – | – | Provides online platform for matchmaking and profile matching for partners. |
Detailed competitors of Shaadi
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Web traffic of Shaadi
The website of Shaadi (shaadi.com) receives about 7.7M visits a month and ranks #5,035 among all websites worldwide, #40 in Romance and Relationships.
- Monthly visits7.7M
▲ 2.7% vs previous month
- Unique visitors1.4M
per month
- Global rank#5,035
among all websites
- Category rank#40
Community and Society · Romance and Relationships
- Bounce rate37%
- Pages per visit9.6
- Average visit5 min 46 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Shaadi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jeevansathi.com | 100% | 3.4M | #12,880 | View details | |
bharatmatrimony.com | bharatmatrimony.com | 98% | – | #45,319 | – |
shadi.com | shadi.com | 76% | – | #174,034 | – |
| communitymatrimony.com | 63% | 708.4K | #77,055 | View details | |
| matrimonialsindia.com | 62% | 160.6K | #215,846 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Shaadi
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Top companies in Wedding & Event Platforms
10 companies that operate in the same segment as Shaadi (Wedding & Event Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Omnichannel stores for wedding dresses and planning services are operated. | 1950 | Conshohocken, Pennsylvania, United States | – | – | 15,739 | |
Collaborative wedding planning tools are offered by the Joy platform. | 2015 | San Francisco, California, United States | USD 107.65 M | – | – | |
Mobile-based wedding planning service providers | 2007 | Chevy Chase, Maryland, United States | USD 380.9 M | – | – | |
Matrimonial matchmaking services are facilitated via an online platform. | 1997 | Chennai, Tamil Nadu, India | USD 20.4 M | USD 49.03 M | 3,463 | |
Online wedding planning tools and vendor services are offered. | 2012 | London, England, United Kingdom | USD 18.93 M | – | – | |
Customized wedding decorations and event services are provided. | 2021 | Bengaluru, Karnataka, India | USD 14.77 M | USD 369.58 K | 90 | |
Comprehensive wedding planning and venue booking services are provided. | 2016 | Bengaluru, Karnataka, India | USD 18.77 M | USD 2.38 M | 212 | |
Matrimonial services are facilitated for prospective brides and grooms online. | 1998 | Noida, Uttar Pradesh, India | – | USD 2.87 K | – | |
Online listing platform offering multi category vendor services | 2014 | Gurugram, Haryana, India | USD 3.07 M | USD 3.05 M | 104 |
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Related news about Shaadi
Complete news archive for Shaadi
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Frequently Asked Questions about Shaadi
Shaadi was founded in 1996 and raised its 1st funding round 10 years after it was founded.
Shaadi is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Anupam Mittal is the current CEO of Shaadi. They have also founded this company.
Shaadi is a funded company, having raised a total of $8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Mar 2006.
The primary company behind Shaadi, People Interactive (India) Private Limited, reported revenue of ₹311 Cr for FY 2023, up 19% year on year.
Shaadi was established in 1996 in Mumbai, India, within the online matchmaking sector. Profile creation, browsing, and communication features are enabled for users. Advanced search filters and personalized assistance are provided across membership tiers. Connections are supported via messaging and video calls, with options for community-specific searches and astrological compatibility tools. Operations focus on facilitating relationships in the Indian market and beyond.
Shaadi's top competitors include Matrimony.com, Jeevansathi and Matrimonials India.
Shaadi has made 2 acquisitions, including Frivil, and Thrill Group.
Shaadi has 2 investors. Key investors include WestBridge Capital, and InnoVen Capital.
Shaadi operates through People Interactive (India) Private Limited.
The legal entities of Shaadi currently have 4 directors, including Shobitha Annie Mani, Anupam Mittal, Anand Murarilal Mittal and others.
Yes. Shaadi publishes Shaadi.com®- Indian Dating App, with over 10 million downloads.