About Shakeup Cosmetics
Shakeup Cosmetics is a Healthcare company based in Bath (United Kingdom) founded in 2018 by Jake Xu and Shane Xin Carnell Xu. Shakeup Cosmetics has raised $476.26 thousand across 3 funding rounds from investors including SWIG Finance. Its website shakeupcosmetics.com draws about 34 thousand monthly visits. Shakeup Cosmetics offers products and services including Timeless Man Skin Refresh Kit, Clear Choice Skincare Stick Duo Set, Age Defying Kit, and Hydrate in a Hurry Moisturiser Stick. Its focus areas include Retail, Beauty Tech, Ecommerce and Men's Grooming. Its legal entity is SHAKEUP COSMETICS LIMITED. Its competitors include Sknhead, Fish Soho and Percy Nobleman; 1 of its 3 listed competitors has raised funding.
Company details
Internet first brand offering skincare and makeup for men. The product catalog includes clay masks, moisturizer sticks, cleansers, face wash, toner, serum, lip balm, facial spray, tinted moisturizer, concealer, and more. The brand claims that the products are vegan, alcohol-free, and cruelty-free.
- Total Equity Funding$476.26K (USD)
in 3 rounds
- Investors
Products & Services of Shakeup Cosmetics
Shakeup Cosmetics offers a comprehensive portfolio of products and services, including Timeless Man Skin Refresh Kit, Clear Choice Skincare Stick Duo Set, Age Defying Kit, and Hydrate in a Hurry Moisturiser Stick.
Kit designed to refresh and maintain men's skin health effectively.
Set for combating blemishes and improving men's skin clarity quickly.
Products to reduce signs of aging in men's skin naturally.
Stick for fast hydration and protection of men's dry skin.
Apps and channels of Shakeup Cosmetics
its YouTube channel Shakeup Cosmetics has 204 subscribers and 30 videos.
Videos from Shakeup Cosmetics
The most watched videos on Shakeup Cosmetics's YouTube channel, Shakeup Cosmetics (204 subscribers). Click a video to play it here.
More on Shakeup Cosmetics.
Funding Insights of Shakeup Cosmetics
Shakeup Cosmetics has successfully raised a total of $476.26K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $476,262
- Total Rounds 3
- First Round $180,550
(Aug 2019)
- Investors Count 1
All 3 funding rounds of Shakeup Cosmetics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | Debt – Conventional | – | – | ||
| Jan 2020 | $295,712 | Seed | – | – | – |
| Aug 2019 | $180,550 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Shakeup Cosmetics
Shakeup Cosmetics has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include SWIG Finance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Flexible business loans are provided to startups and SMEs. | 1989 | swigfinance.co.uk | Truro, United Kingdom |
Investor details for Shakeup Cosmetics
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People of Shakeup Cosmetics
2 people are tracked at Shakeup Cosmetics (2 in leadership).
| Name | Role | Group |
|---|---|---|
Jake Xu | Co-Founder | Leadership |
Shane Xin Carnell Xu | Co-Founder | Leadership |
Complete people profiles for Shakeup Cosmetics
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Timeline of Shakeup Cosmetics
3 dated milestones of Shakeup Cosmetics across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Shakeup Cosmetics is founded.
- Funding First funding round of $181K.
- Funding Latest funding round, Debt – Conventional,.
Competitors of Shakeup Cosmetics
Shakeup Cosmetics has 3 listed competitors in our database, 1 of them funded. They include Sknhead, Fish Soho and Percy Nobleman.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sknhead.com | 2017 | Northwich, United Kingdom | $413,155 | 5,699 | Multi-category men's grooming products are offered via an internet-first brand. | |
| fishsoho.com | 1987 | London, United Kingdom | 5,699 | Multi-category men's grooming products are offered online by Fish Soho. | ||
| percynobleman.com | 2013 | Norwich, United Kingdom | 24 | Operates a direct-to-consumer brand specializing in men's grooming products. |
Detailed competitors of Shakeup Cosmetics
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Web traffic of Shakeup Cosmetics
The website of Shakeup Cosmetics (shakeupcosmetics.com) receives about 33.7K visits a month.
- Monthly visits33.7K
▲ 29.1% vs previous month
Websites whose visitors overlap most with Shakeup Cosmetics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| geturth.com | 100% | 4.7K | #4,021,037 | View details | |
sukinnaturals.ca | sukinnaturals.ca | 94% | #4,091,411 | – | |
brickellmensproducts.co.uk | brickellmensproducts.co.uk | 72% | #714,412 | – | |
mensmake-up.co.uk | mensmake-up.co.uk | 58% | #2,380,950 | – | |
esteelauder.ca | esteelauder.ca | 58% | #340,313 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Shakeup Cosmetics
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- 6 similar websites
- Audience overlap
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Related news about Shakeup Cosmetics
Complete news archive for Shakeup Cosmetics
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Frequently Asked Questions about Shakeup Cosmetics
Shakeup Cosmetics was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Shakeup Cosmetics is headquartered in Bath, United Kingdom. It is registered at Bath, Somerset, United Kingdom.
Shakeup Cosmetics is a funded company, having raised a total of $476.26K across 3 funding rounds to date. The company's 1st funding round was a Seed of $180.55K, raised on Aug 2019.
Internet first brand offering skincare and makeup for men. The product catalog includes clay masks, moisturizer sticks, cleansers, face wash, toner, serum, lip balm, facial spray, tinted moisturizer, concealer, and more. The brand claims that the products are vegan, alcohol-free, and cruelty-free.
Shakeup Cosmetics's top competitors include Sknhead, Fish Soho and Percy Nobleman.
Shakeup Cosmetics offers Timeless Man Skin Refresh Kit, Clear Choice Skincare Stick Duo Set, Age Defying Kit, and Hydrate in a Hurry Moisturiser Stick.
Shakeup Cosmetics has 1 investor. Key investors include SWIG Finance.
Shakeup Cosmetics operates through Shakeup Cosmetics Limited.