About Shanmai
Shanmai is a Media & Entertainment company based in Beijing (China) founded in 2011. Outdoor equipment and apparel are ordered through an online marketplace. Shanmai has raised $10 million across 1 funding round from investors including Eagles Fund, Inno Angel Fund and River Capital. Its focus areas include Consumer, Sports Tech, E-Commerce and Multi Sports. Its competitors include Woyaopao, Xijie and Yoger; 2 of its 3 listed competitors have raised funding.
Company details
Shanmai was founded in 2011 in Beijing, China, as an e-commerce platform focused on outdoor and sports gear. A range of products is available, including mens and womens clothing such as jackets, pants, and swimsuits; footwear like hiking, sports, and cycling shoes; bags for hiking and casual use; cycling equipment; camping items including tents and sleeping bags; and smart devices. Orders are facilitated via the domain shanmai.cn.
- Headquarters Beijing, China
- SectorsMedia & Entertainment
- Website shanmai.cn
- Total Equity Funding$10M (USD)
in 1 rounds
- Latest Funding Round$10M (USD), Series A
Jan 2015
- InvestorsEagles Fund
& 2 more
Funding Insights of Shanmai
Shanmai has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series A round of $10 million completed in January 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 1
- Last Round Series A — $10M
- First Round $10M
(Jan 2015)
- Investors Count 3
All 1 funding rounds of Shanmai with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2015 | $10M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Shanmai
Shanmai has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Eagles Fund, Inno Angel Fund and River Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused VC firm investing in seed stage companies in China | eaglesfund.com | Shanghai, China | ||
Early-stage venture capital investments are managed by the fund. | innoangel.com | Haidian, China | ||
| rivervc.com |
Investor details for Shanmai
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Shanmai
2 dated milestones of Shanmai across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Shanmai is founded.
- Funding First funding round of $10.0M.
Competitors of Shanmai
Shanmai has 3 listed competitors in our database, 2 of them funded. They include Woyaopao, Xijie and Yoger.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| woyaopao.com | 2014 | Shanghai, China | Professional sports wear is retailed online by Woyaopao. | |||
| xijie.com | 2009 | Beijing, China | $12M | Sports goods are offered via an online B2C marketplace. | ||
| yoger.com.cn | 2008 | Beijing, China | $870,780 | Online platform for ordering sports equipment |
Detailed competitors of Shanmai
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Shanmai
Websites that share an audience with Shanmai (shanmai.cn).
Websites whose visitors overlap most with Shanmai. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| taobao.com | 100% | 187.6M | #129 | View details |
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Frequently Asked Questions about Shanmai
Shanmai was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Shanmai is headquartered in Beijing, China.
Shanmai is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series A of $10M, raised on Jan 2015.
Shanmai was founded in 2011 in Beijing, China, as an e-commerce platform focused on outdoor and sports gear. A range of products is available, including mens and womens clothing such as jackets, pants, and swimsuits; footwear like hiking, sports, and cycling shoes; bags for hiking and casual use; cycling equipment; camping items including tents and sleeping bags; and smart devices. Orders are facilitated via the domain shanmai.cn.
Shanmai has 3 investors. Key investors include Eagles Fund, Inno Angel Fund, and River Capital.