About Shelf Merch
Shelf Merch is a Retail company based in Hyderabad (India) founded in 2022. It provides a merchandise-as-a-service platform for creators to manage and sell products. It operates on a B2B model. Its Indian entity Chitlu Innovations Private Limited reported revenue of ₹5.9 Lakh. Its focus areas include E-Commerce, Merchandising Services, Creator Platforms and Merchandise-as-a-Service. Its competitors include Ekanek Networks, House of X and Klug Klug; 2 of its 3 listed competitors have raised funding.
Company details
Shelf Merch provides a merchandise-as-a-service platform for creators to manage and sell products through e-commerce, merchandising services, creator platforms, and merchandise-as-a-service. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Hyderabad, India
- SectorsRetail
- Email••••••••
- Website shelfmerch.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Chitlu Innovations Private Limited
- Date of Incorporation 11 Apr, 2018
- Jurisdiction Manikonda, Telangana, India
- Annual Revenue₹5.9 Lakh
FY 2023
- Net Loss-₹10.6 Lakh
FY 2023 · -181% margin
- EBITDA-₹10.3 Lakh
FY 2023 · -175% margin
Associated legal entities of Shelf Merch
Shelf Merch operates through Chitlu Innovations Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Chitlu Innovations Private Limited CIN U74999TG2018PTC123754 | Active | 11 Apr 2018 | Manikonda, Telangana | ₹0.1 Cr | 5 | View details |
Apps and channels of Shelf Merch
its YouTube channel SHELF MERCH has 72 subscribers and 1 videos.
Videos from Shelf Merch
The most watched videos on Shelf Merch's YouTube channel, SHELF MERCH (72 subscribers). Click a video to play it here.
More on SHELF MERCH.
Board of directors of Chitlu Innovations Private Limited (Shelf Merch)
Chitlu Innovations Private Limited is the primary company behind Shelf Merch. The board of Chitlu Innovations Private Limited currently have 5 directors; the longest-serving is Saikrishna Neeli, appointed in 2018. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Saikrishna Neeli DIN 08108235 | Director | 11 Apr 2018 | 8 yrs 6 mo | Chitlu Innovations Private Limited |
| Deepikamani Neeli DIN 08108236 | Director | 11 Apr 2018 | 8 yrs 6 mo | Chitlu Innovations Private Limited |
| Ravi Srinivasa Murty DIN 07852106 | Director | 22 Nov 2023 | 2 yrs 11 mo | Chitlu Innovations Private Limited |
| Chandrasekhar Konetseti DIN 10320271 | Director | 22 Nov 2023 | 2 yrs 11 mo | Chitlu Innovations Private Limited |
| Balaji Kesavaraj DIN 01678342 | Nominee Director | 22 Nov 2023 | 2 yrs 11 mo | Chitlu Innovations Private Limited |
People of Shelf Merch
1 people are tracked at Shelf Merch (1 in leadership).
| Name | Role | Group |
|---|---|---|
Mohammad Mouaz | Co-Founder | Leadership |
Complete people profiles for Shelf Merch
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Shelf Merch
Figures of Chitlu Innovations Private Limited, the primary company behind Shelf Merch, for FY 2023. Revenue was ₹5.9 Lakh. Net loss was -₹10.6 Lakh (-181% margin). EBITDA was -₹10.3 Lakh (-175% margin).
- ₹5.9 LakhRevenue · FY 2023
- -₹10.6 LakhNet loss · -181% margin
- -₹10.3 LakhEBITDA · -175% margin
- ₹2.1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Chitlu Innovations Private Limited are on its company page.
Detailed financial statements for Shelf Merch
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Shelf Merch
Shelf Merch has 3 listed competitors in our database, 2 of them funded. They include Ekanek Networks, House of X and Klug Klug.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ekanek.io | 2018 | Delhi, India | $18.22M | 15 | Social engagement platform to connect beauty influencers and artists with brands | |
| houseofx.in | 2022 | Mumbai, India | $3.09M | 13 | Platform offering software solutions for brands and creators | |
| klugklug.com | 2022 | Ghaziabad, India | Influencer marketing software is provided for brand campaigns. |
Detailed competitors of Shelf Merch
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Shelf Merch
The website of Shelf Merch (shelfmerch.com) receives about 1.1K visits a month.
- Monthly visits1.1K
▲ 29.9% vs previous month
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Frequently Asked Questions about Shelf Merch
Shelf Merch was founded in 2022.
Shelf Merch is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
The primary company behind Shelf Merch, Chitlu Innovations Private Limited, reported revenue of ₹5.9 Lakh for FY 2023.
Shelf Merch provides a merchandise-as-a-service platform for creators to manage and sell products through e-commerce, merchandising services, creator platforms, and merchandise-as-a-service. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.
Shelf Merch's top competitors include House of X, Ekanek Networks and Klug Klug.
Shelf Merch operates through Chitlu Innovations Private Limited.
The legal entities of Shelf Merch currently have 5 directors, including Saikrishna Neeli, Deepikamani Neeli, Ravi Srinivasa Murty and others.