About Sherlok
Sherlok is a company based in Adelaide (Australia) founded in 2021 by Adam Grocke. It operates as a SaaS (Software-as-a-Service), Subscription Services, and FinTech. Sherlok has raised $3.4 million across 1 funding round from investors including Rampersand, Investible and Paloma Paloma. Sherlok offers products and services including RateTraker and Instant Refi. Sherlok operates in a competitive market with competitors including amplifAIr and Bumi Baru, among others.
- Headquarter Adelaide, Australia
- Founders Adam Grocke
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Sherlok Technology Pty Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.4 M (USD)
in 1 rounds
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Latest Funding Round
$3.4 M (USD), Seed
Jun 30, 2023
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Investors
Rampersand
& 3 more
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Employee Count
Employee Count
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Products & Services of Sherlok
Sherlok offers a comprehensive portfolio of products and services, including RateTraker and Instant Refi. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Rate tracking and repricing tool for mortgage brokers.
Refinance comparison tool generating leads for mortgage brokers.
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Leadership Team
3 people
Software Development Team
1 people
Growth Team
1 people
Advisory Team
1 people
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Funding Insights of Sherlok
Sherlok has successfully raised a total of $3.4M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.4 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $3.4M
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First Round
First Round
(30 Jun 2023)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2023 | Amount | Seed - Sherlok | Valuation | Rampersand |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sherlok
Sherlok has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Rampersand, Investible and Paloma Paloma. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital funding is offered to early-stage tech founders.
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Founded Year | Domain | Location | |
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Early-stage venture capital investments are provided by Investible in APAC.
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Founded Year | Domain | Location | |
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A venture studio focused on building digital products and companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sherlok
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sherlok
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sherlok Comparisons
Competitors of Sherlok
Sherlok operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as amplifAIr and Bumi Baru, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Pricing platform for insurance and lending
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| domain | founded_year | HQ Location |
Empowers landowners to restore degraded land using financing and technology.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Sherlok
When was Sherlok founded?
Sherlok was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Where is Sherlok located?
Sherlok is headquartered in Adelaide, Australia. It is registered at Adelaide, South Australia, Australia.
Who is the current CEO of Sherlok?
Adam Grocke is the current CEO of Sherlok. They have also founded this company.
Is Sherlok a funded company?
Sherlok is a funded company, having raised a total of $3.4M across 1 funding round to date. The company's 1st funding round was a Seed of $3.4M, raised on Jun 30, 2023.
What does Sherlok do?
Sherlok Technology Pty Ltd is engaged in providing automated rate tracking and repricing solutions for mortgage brokers in Australia. Services are offered to help brokers retain clients by predicting churn risks, repricing loans, and generating refinance leads. The technology sector, specifically FinTech, is targeted with a focus on mortgage broking efficiency. Innovative tools like RateTraker and Instant Refi are developed to streamline client retention processes. Collaboration with Hound has been established to enhance borrower retention and loan book management. Future solutions, such as instant home loan applications, are being invested in to simplify mortgage lender changes.
What products or services does Sherlok offer?
Sherlok offers RateTraker and Instant Refi.
Who are Sherlok's investors?
Sherlok has 4 investors. Key investors include Rampersand, Investible, Paloma Paloma, and Common Sense Ventures.