Shetland

Lerwick, United Kingdom Founded: 2009 • Age: 17 yrs
Tourism and relocation services are provided for Shetland archipelago.

About Shetland

Shetland is a company based in Lerwick (United Kingdom) founded in 2009. Shetland offers products and services including Tourism Services and Investment Services.

  • Headquarter Lerwick, United Kingdom
  • Email
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  • Phone
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  • Website shetland.org
  • Social LinkedIn X Facebook Instagram YouTube
  • Legal Name Promote Shetland
Key Metrics
  • Latest Funding Round
    $109.37K (USD), Grant

    Jul 2017

  • Investors
    HIE

    & 1 more

Products & Services of Shetland

Shetland offers a comprehensive portfolio of products and services, including Tourism Services and Investment Services.

Tourism Services
Travel and Leisure

Promotion of visits and outdoor activities is conducted through guided walks, cycles, and sails across the islands

Investment Services
Business Development

Facilitation of opportunities in sectors like clean energy and fisheries is provided for potential investors and businesses

Apps and channels of Shetland

its YouTube channel Promote Shetland has 8.97K subscribers and 30 videos.

Promote Shetland
YouTube 8.97K subscribers 30 videos Travel & Events
Open channel

Videos from Shetland

The most watched videos on Shetland's YouTube channel, Promote Shetland (8.97K subscribers). Click a video to play it here.

Lerwick Up Helly Aa 2025
7.3K views
Up Helly Aa: The Feast, The Dance The Song
4.5K views
Wilderness family: exploring Shetland's incredible geology
2.6K views
Wilderness Family: returning to Shetland
2.3K views

More on Promote Shetland.

Funding Insights of Shetland

  • Total Rounds 1
  • Last Round Grant β€” $109,369
  • First Round $109,369

    (Jul 2017)

  • Investors Count 2

All 1 funding rounds of Shetland with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jul 2017$109,369Grant––
Valuation history

2 investors in total: 2 institutional.

Investors in Shetland

Shetland has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include HIE and Shetland Islands Council.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Provider of property development services
1965hie.co.ukInverness, United Kingdom
Local authority providing public services like housing, ferries, and community support.
1975shetland.gov.ukLerwick, United Kingdom
Premium access

Investor details for Shetland

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Shetland

2 dated milestones of Shetland across 8 years, from founding to its latest funding, stage changes and deals.

  1. Founded Shetland is founded.
  2. Funding First funding round of $109K.

Web traffic of Shetland

The website of Shetland (shetland.org) receives about 100.7K visits a month.

  • Monthly visits
    100.7K

    ▲ 16.4% vs previous month

Similar websites

Websites whose visitors overlap most with Shetland. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
northlinkferries.co.uk
northlinkferries.co.uk
100%
–#199,578–
shetlink.com
shetlink.com
83%
–#4,150,868–
road-to-the-isles.org.uk
road-to-the-isles.org.uk
71%
–––
fairisle.org.uk
fairisle.org.uk
71%
–#2,754,090–
millport.org
millport.org
71%
–#5,961,107–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 25 similar websites and full traffic analytics for Shetland

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 25 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Frequently Asked Questions about Shetland

Shetland was founded in 2009 and raised its 1st funding round 8 years after it was founded.

Shetland is headquartered in Lerwick, United Kingdom. It is registered at Lerwick, Shetland Islands, United Kingdom.

Founded in 2009 and based in Lerwick, United Kingdom, Shetland operates in the tourism and relocation sector. Comprehensive resources are supplied for visit planning, covering activities, accommodation, transportation, and local events. Relocation support includes details on housing, employment, education, and healthcare. Information on the areas history, culture, and environment is also featured to assist leisure travel and residency decisions within the archipelago.

Shetland offers Tourism Services and Investment Services.

Shetland has 2 investors. Key investors include HIE, and Shetland Islands Council.

Shetland operates through Promote Shetland.

The website of Shetland receives about 101 thousand visits a month.

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