About Shift
Shift is a company based in Sydney (Australia) founded in 2014. Shift has raised $49.11 million across 3 funding rounds from investors including Peak XV Partners, John Prendiville and Michael Carapiet. Shift offers products and services including Business Overdraft, Term Loan, Equipment Line, and Trade Account. Shift operates in a competitive market with competitors including Prospa, Lumi, Moula, Butn and TradeBridge, among others.
- Headquarter Sydney, Australia
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Phone•••• ••••
- Website shift.com.au
- Social LinkedIn X Facebook
- Legal Name Shift Financial Pty Ltd
- Total Equity Funding$49.11M (USD)
in 3 rounds
- Latest Funding Round$23.78M (USD), Series D
Aug 2024
- InvestorsPeak XV Partners
& 4 more
Products & Services of Shift
Shift offers a comprehensive portfolio of products and services, including Business Overdraft, Term Loan, Equipment Line, and Trade Account.
Manages cash flow for businesses through flexible credit lines
Supports business growth and expansion funding needs
Facilitates payments for equipment purchases in installments
Handles accounts payable for suppliers and stock
Funding Insights of Shift
Shift has successfully raised a total of $49.11M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $23.78 million completed in August 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $49.11M
- Total Rounds 3
- Last Round Series D — $23.78M
- First Round $6.5M
(Mar 2020)
- Investors Count 5
All 3 funding rounds of Shift with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2024 | $23.78M | Series D | – | Peak XV Partners | – |
| Feb 2023 | $18.82M | Series C | – | Peak XV Partners | – |
| Mar 2020 | $6.5M | Series A | – | Alto Partners |
5 investors in total: 2 institutional and 3 angel.
Investors in Shift
Shift has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Peak XV Partners, John Prendiville and Michael Carapiet.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in startups and providing support programs. | 2000 | peakxv.com | Bengaluru, India | |
Venture capital firm focused on multiple sectors | – | alto-partners.com | Singapore, Singapore | |
JP John Prendiville | - | – | unknown_2fef4d5ba7fb42d6b | - |
MC Michael Carapiet | Angel investor and advisor, focused on Indian startups and technology | – | unknown_78ada7a95ab94a5ea | - |
PT Patrick Tuttle | - | – | unknown_463bcc1bd35a430ab | - |
Investor details for Shift
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Shift
71 people are tracked at Shift (20 in leadership, 51 in team).
| Name | Role | Group |
|---|---|---|
Jamie Osborn | CEO | Leadership |
Cameron Small | Chief Financial Officer | Leadership |
Alex Pasminka | Chief Marketing Officer | Leadership |
David Hurford | Chief Risk Officer | Leadership |
Frank Sterle | Chief Operating Officer | Leadership |
Kamlesh Singh | Head of Credit Operations | Leadership |
Frederik Nyssens | Head of Payment Strategy | Leadership |
Paul Nayda | Chief Product Officer | Leadership |
Melinda Anderson | Head of Product Design | Leadership |
Renata Cihelka | Chief Commercial Officer | Leadership |
Marie Boyagi | Head of Strategic Partnerships | Leadership |
Marhadi Salim, CISA CRISC | Head of Risk & Compliance | Leadership |
Paul Barker | Sales Director | Leadership |
Andy Scott | Director | Leadership |
Ben Leigh | Head Of Corporate Credit | Leadership |
Okhan Akturk | Head Of Customer | Leadership |
Aria Namdar | Head Of Structured Finance | Leadership |
Praveenesh Pala | Chief Financial Officer | Leadership |
Cally Wood | Senior Talent Acquisition Partner | Leadership |
Annette Matthews | Head of People & Culture | Leadership |
51 more people are available in the full profile.
Complete people profiles for Shift
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Shift
3 dated milestones of Shift across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Shift is founded.
- Funding First funding round of $6.5M.
- Funding Latest funding round, Series D, of $23.8M.
Competitors of Shift
Shift operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Prospa, Lumi, Moula, Butn and TradeBridge, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| prospa.com | 2011 | Sydney, Australia | $122.17M | – | An online platform is provided for business loans to companies. | |
| lumi.com.au | 2018 | Bondi, Australia | $39.5M | – | Business loans are facilitated via an online marketplace platform. | |
| moula.com.au | 2013 | Melbourne, Australia | $45.05M | – | Online lending platform for unsecured business loans to SMBs | |
| butn.co | 2018 | Sydney, Australia | $12.5M | – | Payment solutions for businesses are facilitated via an integrated platform. | |
| tradebridge.com | 2013 | London, United Kingdom | – | – | Financing solutions and trading data are provided to e-commerce businesses. | |
| peppermoney.com.au | 2000 | Sydney, Australia | – | – | Online platform offering diversified loans |
Detailed competitors of Shift
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Shift
The website of Shift (shift.com.au) receives about 19.9K visits a month and ranks #709,186 among all websites worldwide, #8,603 in Banking Credit and Lending.
- Monthly visits19.9K
▼ 27.5% vs previous month
- Unique visitors9.5K
per month
- Global rank#709,186
among all websites
- Category rank#8,603
Finance · Banking Credit and Lending
- Bounce rate17%
- Pages per visit6.4
- Average visit5 min 03 sec
- DevicesDesktop 76% · Mobile 24%
Websites whose visitors overlap most with Shift. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| scotpac.com.au | 100% | 13.6K | #1,635,213 | View details | |
| commbank.com.au | 95% | 20.3M | #1,847 | View details | |
money.com.au | money.com.au | 93% | – | #162,959 | – |
| nab.com.au | 92% | 11.5M | #3,577 | View details | |
greatsouthernbank.com.au | greatsouthernbank.com.au | 91% | – | #59,231 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Shift
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Shift
Complete news archive for Shift
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Shift
10 companies that operate in the same segment as Shift (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 726 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 5,000 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 349.23 M | USD 106.45 M | 1,749 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | – | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Digital lending and instant credit lines are provided to individuals. | 2016 | Gurugram, Haryana, India | USD 115 M | USD 18.69 M | 81 | |
Personal loans and lines of credit are provided by Mogo. | 2008 | Vancouver, British Columbia, Canada | – | USD 49.45 M | – |
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Frequently Asked Questions about Shift
Shift was founded in 2014 and raised its 1st funding round 6 years after it was founded.
Shift is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Jamie Osborn is the current CEO of Shift.
Shift is a funded company, having raised a total of $49.11M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6.5M, raised on Mar 2020.
Founded in 2014 and based in Sydney, Australia, the company operates an online platform focused on business loans and credit solutions. Term loans, equipment financing, auto financing, and overdrafts are provided to support cash flow and asset management. Payment options, trade credit, and online banking services are also available for industries such as hospitality, food services, and franchises.
Shift offers Business Overdraft, Term Loan, Equipment Line, and Trade Account.
Shift has 5 investors. Key investors include Peak XV Partners, John Prendiville, Michael Carapiet, Patrick Tuttle, and Alto Partners.
Shift operates through Shift Financial Pty Ltd.