About Shifter
Shifter is a company based in Oslo (Norway) founded in 2016 by Lucas H Weldeghebriel was acquired by Schibsted Media Group in April 2023. It operates as a Advertising Model and Subscription Services. The company has 9 employees. Shifter offers products and services including Shifter News Platform. Shifter operates in a competitive market with competitors including Tech in Asia, YourStory, VCCircle, Entrackr and Webrazzi, among others.
- Headquarter Oslo, Norway
- Employees 9
- Founders Lucas H Weldeghebriel
- SectorsMedia & Entertainment
- Website category News and Media
- Email••••••••
- Phone•••• ••••
- Website shifter.no
- Social LinkedIn X
- Acquired by Schibsted Media Group (Apr 2023)
- Legal Name Shifter Media As
- Annual Revenue$1.34 M (USD)97as on Dec 31, 2021
- Net Profit$110.19 K (USD)143as on Dec 31, 2021
- EBITDA$113.77 K (USD)-96as on Dec 31, 2021
- Investors
- Employee Count9
- Acquired bySchibsted Media Group
(Apr 2023)
Products & Services of Shifter
Shifter offers a comprehensive portfolio of products and services, including Shifter News Platform.
News platform focused on technology and innovation updates.
Investors in Shifter
Shifter has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Schibsted Media Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Leading Nordic news brands are operated by media house. | 1839 | schibsted.com | Oslo, Norway |
Investor details for Shifter
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Shifter
8 people are tracked at Shifter (3 in leadership, 5 in team); the tracked headcount is 9.
| Name | Role | Group |
|---|---|---|
Lucas H Weldeghebriel | Founder & CEO | Leadership |
Aslaug Ingeborgrud Syvertsen | Co-founder / CCO / Cfo, Shifter | Leadership |
Per-Ivar Nikolaisen | Editor and founder | Leadership |
Roar Slatlem | Produkt- Og Partneransvarlig | Team |
Joakim Birkeli Jacobsen | Journalist | Team |
Jörgen Skjelsbæk | Journalist | Team |
Vilde Mebust Erichsen | Journalist | Team |
Ruben Langmo | Marketing | Team |
Complete people profiles for Shifter
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Shifter
2 dated milestones of Shifter across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Shifter is founded.
- Exit Acquired by Schibsted Media Group.
Competitors of Shifter
Shifter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tech in Asia, YourStory, VCCircle, Entrackr and Webrazzi, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| techinasia.com | 2011 | Singapore | $12.99M | – | Startup-focused news and information are provided by Tech in Asia. | |
| yourstory.com | 2008 | Bengaluru, India | $8.98M | 10 | Provider of a digital media platform that tells stories about startups, entrepreneurship, and innovations | |
| vccircle.com | 2005 | Delhi, India | $532,813 | 384 | Online platform publishing content focusing on business and finance | |
| entrackr.com | 2017 | Gurugram, India | $796,250 | 28 | Online news on startups, business, finance, and technology is delivered. | |
| webrazzi.com | 2006 | Istanbul, Turkey | – | – | Webrazzi is recognized as a leading digital media platform in Turkey focused on technology and entrepreneurship. | |
| kr-asia.com | 2018 | Singapore | $1M | – | Technology and business news on entrepreneurs is delivered by KrASIA. | |
| dot.la | 2020 | Santa Monica, United States | $4M | 16 | Online portal offering LA startup news |
Detailed competitors of Shifter
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Shifter
The website of Shifter (shifter.no) receives about 227.6K visits a month and ranks #220,091 among all websites worldwide, #10,404 in News and Media.
- Monthly visits227.6K
▼ 2.2% vs previous month
- Unique visitors79.2K
per month
- Global rank#220,091
among all websites
- Category rank#10,404
News and Media
- Bounce rate49%
- Pages per visit1.8
- Average visit42 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Shifter. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| finansavisen.no | 100% | 6.2M | #10,782 | View details | |
| proff.no | 90% | 4.2M | #14,397 | View details | |
dn.no | dn.no | 83% | – | #12,224 | – |
e24.no | e24.no | 76% | – | #3,920 | – |
estatenyheter.no | estatenyheter.no | 73% | – | #296,828 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Shifter
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Shifter
Complete news archive for Shifter
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Shifter
10 companies that operate in the same segment as Shifter (DTC Media Innovators), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – | |
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | – | 356 | |
News media platform covering combat sports | 2011 | Singapore | USD 386 M | – | – | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | – | 942 | |
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 | |
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | – | – | |
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M | – | – | |
Multiple online media and lifestyle brands are owned and operated. | 2007 | Levallois-perret, Hauts-de-seine, France | USD 4.7 M | – | – | |
Sports commentary and news are provided through Hupu's platform. | 2004 | Shanghai, China | USD 338.72 M | – | – |
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Frequently Asked Questions about Shifter
Shifter was founded in 2016.
Shifter is headquartered in Oslo, Norway. It is registered at Oslo, Oslo, Norway.
Lucas H Weldeghebriel is the current CEO of Shifter. They have also founded this company.
Shifter has 9 employees.
Annual revenue of Shifter is $1.34M as on Dec 31, 2021.
Shifter is managed as a digital media platform focused on technology, innovation, and business sectors. Content is provided on startups, artificial intelligence, fintech, and other emerging trends. Coverage is extended to investments, regulatory changes, and market developments in Norway and beyond. News, interviews, and newsletters are delivered to inform readers about the latest industry updates and entrepreneurial activities.
Shifter offers Shifter News Platform.
Shifter has 1 investor. Key investors include Schibsted Media Group.
Shifter operates through Shifter Media As.
Yes. Shifter was acquired by Schibsted Media Group in April 2023.
The website of Shifter receives about 228 thousand visits a month and ranks #220,091 among all websites worldwide.