About ShoeDazzle
ShoeDazzle is a company based in El Segundo (United States) founded in 2009 by Brian Lee and MJ Eng was acquired by TechStyle in August 2013. ShoeDazzle has raised $66 million across 5 funding rounds from investors including TechStyle, Lightspeed Venture Partners and Andreessen Horowitz. ShoeDazzle operates in a competitive market with competitors including OluKai, Seavees, Jack Erwin, United By Blue and DonorsPlay, among others.
- Headquarter El Segundo, United States
- Founders Brian Lee, MJ Eng
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website shoedazzle.com
- Social LinkedIn X Facebook
- Acquired by TechStyle (Aug 2013)
Funding Insights of ShoeDazzle
ShoeDazzle has successfully raised a total of $66M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $6 million completed in February 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $66M
- Total Rounds 5
- Last Round Series C — $6M
- First Round $7M
(Nov 2009)
- Investors Count 3
All 5 funding rounds of ShoeDazzle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2012 | – | Debt – Conventional | – | – | – |
| Feb 2012 | $6M | Series C | – | – | – |
| May 2011 | $40M | Series C | – | a16z, Polaris Partners | – |
| Apr 2010 | $13M | Series B | – | Lightspeed Venture Partners | |
| Nov 2009 | $7M | Series A | – | Polaris Partners | – |
4 investors in total: 4 institutional.
Investors in ShoeDazzle
ShoeDazzle has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include TechStyle, Lightspeed Venture Partners and Andreessen Horowitz.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | – | a16z.com | - | |
US focused venture capital firm | – | polarispartners.com | Boston, United States | |
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Membership commerce solutions for fashion businesses are provided. | 2010 | techstylefashiongroup.com | El Segundo, United States |
Investor details for ShoeDazzle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of ShoeDazzle
7 people are tracked at ShoeDazzle (3 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Brian Lee | Co-Founder | Leadership |
MJ Eng | Co-Founder | Leadership |
Sandy Yao | Head Of Product Management | Leadership |
Vyvyan Le | Senior Manager, Site Marketing | Team |
Bree Mance | Copywriter | Team |
Richard Torres | Community Manager/ Social Media Coordinator | Team |
Chevonne Bowers Frank | Brand Ambassador | Team |
Complete people profiles for ShoeDazzle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of ShoeDazzle
4 dated milestones of ShoeDazzle across 4 years, from founding to its latest funding, stage changes and deals.
- Founded ShoeDazzle is founded.
- Funding First funding round of $7.0M.
- Funding Latest funding round, Series C, of $6.0M.
- Exit Acquired by TechStyle.
Competitors of ShoeDazzle
ShoeDazzle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OluKai, Seavees, Jack Erwin, United By Blue and DonorsPlay, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| olukai.com | 2005 | Irvine, United States | $3.15M | 132 | Premium footwear for ocean lifestyle is manufactured by OluKai. | |
| seavees.com | 2009 | Santa Barbara, United States | $1.16M | 16 | Casual footwear is offered online by Seavees. | |
| jackerwin.com | 2013 | New York, United States | $11.75M | – | Internet first brand offering multi-category footwear for men and women | |
| unitedbyblue.com | 2010 | Philadelphia, United States | $8.45M | 16 | Internet first brand of outdoor lifestyle brand with a mission to clean ocean waters | |
| donorsplay.com | 2011 | San Francisco, United States | $400,000 | – | Manages an e-commerce store focused on women's footwear. | |
| antoniasaintny.com | 2017 | Long Island, United States | – | – | Provides a proprietary line of high-quality footwear designs. | |
| ohshoes.com | 2003 | Portland, United States | $250,151 | – | Oh Shoes is a private label footwear brand specializing in stylish options for women. |
Detailed competitors of ShoeDazzle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ShoeDazzle
The website of ShoeDazzle (shoedazzle.com) receives about 604.6K visits a month and ranks #36,354 among all websites worldwide, #1,747 in Fashion and Apparel.
- Monthly visits604.6K
▼ 26.2% vs previous month
- Unique visitors374.5K
per month
- Global rank#36,354
among all websites
- Category rank#1,747
Lifestyle · Fashion and Apparel
- Bounce rate38%
- Pages per visit11.0
- Average visit4 min 33 sec
- DevicesDesktop 11% · Mobile 89%
Websites whose visitors overlap most with ShoeDazzle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
justfab.com | justfab.com | 100% | – | #23,121 | – |
lovemyshoes.com | lovemyshoes.com | 75% | – | – | – |
| bakersshoes.com | 73% | 5.3K | #3,630,389 | View details | |
endless.com | endless.com | 67% | – | – | – |
| dsw.com | 67% | 18.7M | #1,661 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ShoeDazzle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Shoedazzle
Complete news archive for ShoeDazzle
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to ShoeDazzle
10 companies that operate in the same segment as ShoeDazzle (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about ShoeDazzle
ShoeDazzle was founded in 2009.
ShoeDazzle is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.
ShoeDazzle is a funded company, having raised a total of $66M across 5 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Nov 2009.
ShoeDazzle was founded in 2009 and is headquartered in El Segundo, United States. As an e-commerce brand in the fashion sector, subscription services are provided, where users complete a style quiz to receive a personalized online showroom. Monthly curated products, including shoes, apparel, jewelry, eyewear, and bags, can be purchased or skipped. Operations focus on internet-first retail targeting individual style preferences.
ShoeDazzle's top competitors include OluKai, Seavees and United By Blue.
ShoeDazzle has 4 investors. Key investors include TechStyle, Lightspeed Venture Partners, Andreessen Horowitz, and Polaris Partners.
Yes. ShoeDazzle was acquired by TechStyle in August 2013.
The website of ShoeDazzle receives about 605 thousand visits a month and ranks #36,354 among all websites worldwide.