ShoeDazzle

El Segundo, United States Founded: 2009 • Age: 17 yrs Acquired By TechStyle
Subscription-based shoes and accessories are offered online by ShoeDazzle.
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About ShoeDazzle

ShoeDazzle is a company based in El Segundo (United States) founded in 2009 by Brian Lee and MJ Eng was acquired by TechStyle in August 2013.. ShoeDazzle has raised $66 million across 5 funding rounds from investors including TechStyle, Lightspeed Venture Partners and Andreessen Horowitz. ShoeDazzle operates in a competitive market with competitors including OluKai, Seavees, Jack Erwin, United By Blue and DonorsPlay, among others.

  • Headquarter El Segundo, United States
  • Founders Brian Lee, MJ Eng
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Fashion & Retail Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $66 M (USD)

    in 5 rounds

  • Latest Funding Round
    $6 M (USD), Series C

    Feb 19, 2012

  • Investors
    TechStyle

    & 3 more

  • Employee Count
    Employee Count
  • Acquired by
    TechStyle

    (Aug 21, 2013)

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People of ShoeDazzle
Headcount 50-200
Employee Profiles 6
Employee Profiles
People
MJ Eng
President/Co-Founder
People
Sandy Yao
Head Of Product Management
People
Vyvyan Le
Senior Manager, Site Marketing
People
Bree Mance
Copywriter

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Funding Insights of ShoeDazzle

ShoeDazzle has successfully raised a total of $66M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $6 million completed in February 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series C — $6.0M
  • First Round

    (17 Nov 2009)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2012 Amount Debt – Conventional - ShoeDazzle Valuation

investors

Feb, 2012 Amount Series C - ShoeDazzle Valuation

investors

May, 2011 Amount Series C - ShoeDazzle Valuation a16z , Polaris Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in ShoeDazzle

ShoeDazzle has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include TechStyle, Lightspeed Venture Partners and Andreessen Horowitz. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments in technology sectors are handled by Andreessen Horowitz.
Founded Year Domain Location
US focused venture capital firm
Founded Year Domain Location
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by ShoeDazzle

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - ShoeDazzle

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Shoedazzle Comparisons

Employees
+
Add Comparison
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Competitors of ShoeDazzle

ShoeDazzle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OluKai, Seavees, Jack Erwin, United By Blue and DonorsPlay, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Premium footwear for ocean lifestyle is manufactured by OluKai.
domain founded_year HQ Location
Casual footwear is offered online by Seavees.
domain founded_year HQ Location
Internet first brand offering multi-category footwear for men and women
domain founded_year HQ Location
Internet first brand of outdoor lifestyle brand with a mission to clean ocean waters
domain founded_year HQ Location
Manages an e-commerce store focused on women's footwear.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Shoedazzle

ShoeDazzle teams up with Rita Ora
Fashionunited5 years ago
Shoedazzle Releases 'Real' Duel Collection
Licenseglobal6 years ago

Frequently Asked Questions about ShoeDazzle

When was ShoeDazzle founded?

ShoeDazzle was founded in 2009.

Where is ShoeDazzle located?

ShoeDazzle is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.

Is ShoeDazzle a funded company?

ShoeDazzle is a funded company, having raised a total of $66M across 5 funding rounds to date. The company's 1st funding round was a Series C of $40M, raised on Nov 17, 2009.

What does ShoeDazzle do?

ShoeDazzle was founded in 2009 and is headquartered in El Segundo, United States. As an e-commerce brand in the fashion sector, subscription services are provided, where users complete a style quiz to receive a personalized online showroom. Monthly curated products, including shoes, apparel, jewelry, eyewear, and bags, can be purchased or skipped. Operations focus on internet-first retail targeting individual style preferences.

Who are the top competitors of ShoeDazzle?

ShoeDazzle's top competitors include OluKai, Seavees and United By Blue.

Who are ShoeDazzle's investors?

ShoeDazzle has 4 investors. Key investors include TechStyle, Lightspeed Venture Partners, Andreessen Horowitz, and Polaris Partners.

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