Shop Circle

London, United Kingdom Founded: 2021 • Age: 5 yrs
E-commerce businesses are acquired and optimized in the Shopify ecosystem.
Annual revenue - Latest available
Total funding $218.4M 10 rounds
Employees - Tracked headcount
Investors 15 Known backers
Products 4 Services tracked
Competitors 11 Brand Intelligence

About Shop Circle

Shop Circle is a company based in London (United Kingdom) founded in 2021 by Gian Maria Gramondi and Luca Cartechini. Shop Circle has raised $218.4 million across 10 funding rounds from investors including Founders Factory, Nextalia SGR and NFX. Shop Circle has completed 1 acquisition, including Rush. Shop Circle offers products and services including Solutions Suite, Stack, Services, and Capital. Shop Circle operates in a competitive market with competitors including Global-e, CommerceIQ, Cart.com, AnyMind Group and BigCommerce, among others.

  • Headquarter London, United Kingdom
  • Founders Gian Maria Gramondi, Luca Cartechini
  • Stage Minicorn
  • Sectors
    Technology
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Shop Circle Ltd
  • Date of Incorporation 15 Apr, 2021
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $218.4 M (USD)

    in 10 rounds

  • Latest Funding Round
    $100 M (USD), Debt – Conventional

    Dec 04, 2025

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Shop Circle

Shop Circle offers a comprehensive portfolio of products and services, including Solutions Suite, Stack, Services, and Capital.

Product name locked
Category locked
Primary

Integrated apps for e-commerce growth and optimization.

Product name locked
Category locked
Locked

Custom bundles to save on e-commerce tools.

Product name locked
Category locked
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Expertise for commerce needs and operations.

Product name locked
Category locked
Locked

Instant funding for business support.

People of Shop Circle

Headcount 50-200
Employee Profiles 28
Employee Profiles
People
Alessandro Macagno
Head of Data Science & Engineering Manager
People
Saul Haros
Growth and Marketing Graphic Designer
People
Emma Cruickshank
Finance Manager
People
Ahmed Piric
Frontend Developer

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Funding Insights of Shop Circle

Shop Circle has successfully raised a total of $218.4M across 10 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $100 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Shop Circle

Shop Circle has secured backing from 15 investors, including venture fund and institutional investors. Prominent investors backing the company include Founders Factory, Nextalia SGR and NFX.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm offering funding and tools for startups in technology and investment sectors.
Locked Locked Locked
Venture capital fund investing in early-stage start-ups
Locked Locked Locked
Endeavor is focused on supporting high-impact entrepreneurs globally.
Locked Locked Locked
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Investor details for Shop Circle

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Shop Circle

Shop Circle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Rush.

Investments
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Investment portfolio details for Shop Circle

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Suite software solutions are provided for Shopify e-commerce businesses.
Locked Locked 2020 Locked
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Complete acquisition details for Shop Circle

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Shop Circle

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Detailed financials for Shop Circle

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Shop Circle Comparisons

Shop Circle Primary company
Description
E-commerce businesses are acquired and optimized in the Shop...
Location
London, United Kingdom
Founded Year
2021
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Shop Circle

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Shop Circle

Shop Circle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Global-e, CommerceIQ, Cart.com, AnyMind Group and BigCommerce, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Software solutions for cross-border e-commerce industries are provided.
Locked Locked Locked
AI platform for retail ecommerce management and optimization is provided.
Locked Locked Locked
Software suite solutions are provided for e-commerce businesses.
Locked Locked Locked
Platforms for e-commerce, marketing, and manufacturing are provided.
Locked Locked Locked
SaaS-based software suites for e-commerce operations are provided.
Locked Locked Locked
Provider of SaaS based marking solution
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Detailed competitors of Shop Circle

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Shop Circle

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Complete news archive for Shop Circle

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Shop Circle

Shop Circle was founded in 2021.

Shop Circle is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Luca Cartechini is the current CEO of Shop Circle. They have also founded this company.

Shop Circle is a funded company, having raised a total of $218.4M across 10 funding rounds to date.

Founded in 2021 and based in London, United Kingdom, Shop Circle operates in the e-commerce sector. A tech-enabled platform is utilized to acquire businesses within the Shopify ecosystem. Current performance is analyzed to generate acquisition offers. Post-acquisition, brands are optimized and managed through marketing strategies, product development, supply chain improvements, and operational enhancements to support expansion.

Shop Circle's top competitors include CommerceIQ, Bazaarvoice and ShopUp.

Shop Circle offers Solutions Suite, Stack, Services, and Capital.

Shop Circle has made 1 acquisition, including Rush.

Shop Circle has 15 investors. Key investors include Founders Factory, Nextalia SGR, NFX, QED Investors, and Endeavor.

The valuation of Shop Circle is $64.36M as of Jun 2022.

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