About Shop Circle
Shop Circle is a company based in London (United Kingdom) founded in 2021 by Gian Maria Gramondi and Luca Cartechini.. Shop Circle has raised $218.4 million across 10 funding rounds from investors including Founders Factory, Nextalia SGR and NFX. Shop Circle has completed 1 acquisition, including Rush. Shop Circle offers products and services including Solutions Suite, Stack, Services, and Capital. Shop Circle operates in a competitive market with competitors including Global-e, CommerceIQ, Cart.com, AnyMind Group and BigCommerce, among others.
- Headquarter London, United Kingdom
- Founders Gian Maria Gramondi, Luca Cartechini
- Stage Minicorn
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Sectors
TechnologyRetail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Shop Circle Ltd
- Date of Incorporation 15 Apr, 2021
- Jurisdiction LONDON, UNITED KINGDOM
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$218.4 M (USD)
in 10 rounds
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Latest Funding Round
$100 M (USD), Debt – Conventional
Dec 04, 2025
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Investors
Founders Factory
& 14 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Shop Circle
Shop Circle offers a comprehensive portfolio of products and services, including Solutions Suite, Stack, Services, and Capital. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Integrated apps for e-commerce growth and optimization.
Custom bundles to save on e-commerce tools.
Expertise for commerce needs and operations.
Instant funding for business support.
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Funding Insights of Shop Circle
Shop Circle has successfully raised a total of $218.4M across 10 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $100 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Debt – Conventional — $100.0M
- First Round First Round
- Investors Count 15
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2025 | Amount | Debt – Conventional - Shop Circle | Valuation |
investors |
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| Feb, 2025 | Amount | Series B - Shop Circle | Valuation | Nextalia SGR | |
| Oct, 2023 | Amount | Series A - Shop Circle | Valuation | Primo Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Shop Circle
Shop Circle has secured backing from 15 investors, including venture fund and institutional investors. Prominent investors backing the company include Founders Factory, Nextalia SGR and NFX. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm offering funding and tools for startups in technology and investment sectors.
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Founded Year | Domain | Location | |
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Venture capital fund investing in early-stage start-ups
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Founded Year | Domain | Location | |
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Endeavor is focused on supporting high-impact entrepreneurs globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Shop Circle
Shop Circle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Rush. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Suite software solutions are provided for Shopify e-commerce businesses.
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2020 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Shop Circle
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Shop Circle Comparisons
Competitors of Shop Circle
Shop Circle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Global-e, CommerceIQ, Cart.com, AnyMind Group and BigCommerce, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Software solutions for cross-border e-commerce industries are provided.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| domain | founded_year | HQ Location |
Software suite solutions are provided for e-commerce businesses.
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| domain | founded_year | HQ Location |
Platforms for e-commerce, marketing, and manufacturing are provided.
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| domain | founded_year | HQ Location |
SaaS-based software suites for e-commerce operations are provided.
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| domain | founded_year | HQ Location |
Provider of SaaS based marking solution
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Shop Circle
Frequently Asked Questions about Shop Circle
When was Shop Circle founded?
Shop Circle was founded in 2021.
Where is Shop Circle located?
Shop Circle is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Shop Circle?
Luca Cartechini is the current CEO of Shop Circle. They have also founded this company.
Is Shop Circle a funded company?
Shop Circle is a funded company, having raised a total of $218.4M across 10 funding rounds to date. The company's 1st funding round was a Series A of $2.11M, raised on Jul 01, 2021.
What does Shop Circle do?
Founded in 2021 and based in London, United Kingdom, Shop Circle operates in the e-commerce sector. A tech-enabled platform is utilized to acquire businesses within the Shopify ecosystem. Current performance is analyzed to generate acquisition offers. Post-acquisition, brands are optimized and managed through marketing strategies, product development, supply chain improvements, and operational enhancements to support expansion.
Who are the top competitors of Shop Circle?
Shop Circle's top competitors include CommerceIQ, Bazaarvoice and ShopUp.
What products or services does Shop Circle offer?
Shop Circle offers Solutions Suite, Stack, Services, and Capital.
How many acquisitions has Shop Circle made?
Shop Circle has made 1 acquisition, including Rush.
Who are Shop Circle's investors?
Shop Circle has 15 investors. Key investors include Founders Factory, Nextalia SGR, NFX, QED Investors, and Endeavor.
What is Shop Circle's valuation?
The valuation of Shop Circle is $64.36M as of Jun 2022.
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