About Shopatron
Shopatron is a company based in San Luis Obispo (United States) founded in 2001 was acquired by Vista Equity Partners in November 2015. Shopatron has raised $6 million across 2 funding rounds from investors including Multiplier Capital, Kern Whelan Capital and Rivenrock Capital. Shopatron operates in a competitive market with competitors including Unleashed Software, Onebeat, Skubana, SkuVault and Flieber, among others.
- Headquarter San Luis Obispo, United States
- SectorsRetail
- Website shopatron.com
- Social LinkedIn X Facebook
- Acquired by Vista Equity Partners (Nov 2015)
- Total Equity Funding$6M (USD)
in 2 rounds
- Latest Funding Round$4M (USD), Debt – Conventional
Dec 2012
- InvestorsMultiplier Capital
& 3 more
- Acquired byVista Equity Partners
(Nov 2015)
Funding Insights of Shopatron
Shopatron has successfully raised a total of $6M across 2 strategic funding rounds. The most recent funding activity was a Debt β Conventional round of $4 million completed in December 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 2
- Last Round Debt – Conventional β $4M
- First Round $6M
(Oct 2007)
- Investors Count 3
All 2 funding rounds of Shopatron with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2012 | $4M | Debt – Conventional | β | β | |
| Oct 2007 | $6M | Series B | β | β |
4 investors in total: 4 institutional.
Investors in Shopatron
Shopatron has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Multiplier Capital, Kern Whelan Capital and Rivenrock Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt is provided to US-based technology companies. | – | multipliercapital.com | New York, United States | |
US private equity investments are managed by Kern Whelan Capital. | – | kernwhelan.com | Larkspur, United States | |
- | – | rivenrockcapital.com | - | |
Investments are directed toward high-growth enterprise software and technology companies. | – | vistaequitypartners.com | Austin, United States |
Investor details for Shopatron
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Shopatron
75 people are tracked at Shopatron (20 in leadership, 55 in team).
| Name | Role | Group |
|---|---|---|
Ricardo Monroy | Director Of Technology Support | Leadership |
Clint Burns | Vice President Of Engineering | Leadership |
Nupur Harshita Marwaha | VP Of Solution Engineering | Leadership |
Thom Phipps | Chief Technology Officer | Leadership |
Sachin Sharma | Chief Product Officer & Head of Professional Services | Leadership |
Brandon Flora | Chief Financial Officer | Leadership |
Ram Venkataraman | Chief Executive Officer | Leadership |
Amit Ugane | Director Of Engineering | Leadership |
Rakesh Dontula | Sr Director Of Engineering | Leadership |
Meagan White | Chief Marketing Officer | Leadership |
Scott Franzén | Chief Sales Officer | Leadership |
Dhruvi Shah | Director Of Financial Planning And Analysis | Leadership |
Robert Bermingham | Director, Global IT & Facilities | Leadership |
Bryan Bracken | Director Of Solutions Engineering | Leadership |
Eric Lessard | VP Of Global Business Development & Alliances | Leadership |
Heena Patel | Executive Assistant To Chief Executive Officer | Leadership |
Rutvee Shah | Director Of Product Management | Leadership |
Sumit Oswal | Director Of Professional Services | Leadership |
Madhulika Saxena | Product Director, Ecommerce And Order Management | Leadership |
Alyssa Sosa | Director Of GTM Strategy & Marketing | Leadership |
55 more people are available in the full profile.
Complete people profiles for Shopatron
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Shopatron
4 dated milestones of Shopatron across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Shopatron is founded.
- Funding First funding round of $6.0M.
- Funding Latest funding round, Debt β Conventional, of $4.0M.
- Exit Acquired by Vista Equity Partners.
Competitors of Shopatron
Shopatron operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Unleashed Software, Onebeat, Skubana, SkuVault and Flieber, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| unleashedsoftware.com | 2009 | Auckland, New Zealand | $17.5M | – | Inventory management platform is provided for small to enterprise businesses. | |
| 1beat.com | 2018 | Petah Tikva, Israel | $15M | – | AI based automated inventory optimization for offline businesses | |
| skubana.com | 2013 | New York, United States | $5.4M | – | Multi-channel inventory and order management is handled for e-commerce sellers. | |
| skuvault.com | 2011 | Louisville, United States | $8M | 61 | Cloud-based inventory and warehouse management is provided for e-commerce retailers. | |
| flieber.com | 2019 | San Jose, United States | $12M | – | Provider of multichannel inventory optimization management for online retailers | |
| ordermotion.com | 1994 | Redwood, United States | $9.9M | 21 | Web-based OMS for order, inventory, and payment management is provided. | |
| fuseinventory.com | 2016 | New York, United States | – | – | Cloud-based inventory planning and forecasting are provided for brands. |
Detailed competitors of Shopatron
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Shopatron
Websites that share an audience with Shopatron (shopatron.com).
Websites whose visitors overlap most with Shopatron. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
apps.shopify.com | apps.shopify.com | 100% | – | – | β |
| internetretailer.com | 53% | – | – | View details | |
| apple.com | 47% | 530.5M | #73 | View details | |
americart.com | americart.com | 44% | – | – | β |
foxycart.com | foxycart.com | 44% | – | #349,469 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 7 similar websites and full traffic analytics for Shopatron
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Shopatron
Complete news archive for Shopatron
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Shopatron
10 companies that operate in the same segment as Shopatron (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 8,100 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Shopatron
Shopatron was founded in 2001 and raised its 1st funding round 6 years after it was founded.
Shopatron is headquartered in San Luis Obispo, United States. It is registered at San Luis Obispo, California, United States.
Shopatron is a funded company, having raised a total of $6M across 2 funding rounds to date. The company's 1st funding round was a Series B of $6M, raised on Oct 2007.
Shopatron was founded in 2001 in San Luis Obispo, United States, as a platform in the eCommerce sector. Online orders are accepted by branded manufacturers and multi-channel retailers, with fulfillment handled through a distributed network of over 20,000 retail partners. Services include in-store pickup, ship-from-store options, inventory lookup, and vendor drop-ship capabilities. More than 1,000 brands across 40 industries are supported by the system.
Shopatron's top competitors include Onebeat, Unleashed Software and Skubana.
Shopatron has 4 investors. Key investors include Multiplier Capital, Kern Whelan Capital, Rivenrock Capital, and Vista Equity Partners.
Yes. Shopatron was acquired by Vista Equity Partners in November 2015.

