About Shoptimizer
Shoptimizer is a company based in Skanderborg (Denmark) founded in 2005 was acquired by Dive in February 2024. Shoptimizer offers products and services including Mystery Shopping, Store Check, and EXIT Interview. Shoptimizer operates in a competitive market with competitors including Lexer, CiValue, Polar Analytics, Remark Holdings and Froogal, among others.
- Headquarter Skanderborg, Denmark
- SectorsRetail
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- Website shoptimizer.dk
- Social LinkedIn Facebook
- Acquired by Dive (Feb 2024)
- Legal Name Dive Shoptimizer Aps
Products & Services of Shoptimizer
Shoptimizer offers a comprehensive portfolio of products and services, including Mystery Shopping, Store Check, and EXIT Interview.
Evaluates business-customer interactions for sales and service improvements
Provides objective data on store operations and visual standards
Analyzes factors affecting customer satisfaction and loyalty levels
Investors in Shoptimizer
Shoptimizer has secured backing from 1 investor. Prominent investors backing the company include Dive.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | dive-group.com | - |
Investor details for Shoptimizer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Shoptimizer
2 dated milestones of Shoptimizer across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Shoptimizer is founded.
- Exit Acquired by Dive.
Competitors of Shoptimizer
Shoptimizer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lexer, CiValue, Polar Analytics, Remark Holdings and Froogal, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lexer.io | 2008 | Melbourne, Australia | $25.5M | – | Lexer is recognized as a leading customer data and experience platform for retailers. | |
| civalue.com | 2014 | Tel Aviv, Israel | $8.4M | – | Customer Analytics and Personalized Recommendation platform | |
| polaranalytics.com | 2020 | Paris, France | $29.48M | – | Platform offering E-commerce analytics tools | |
| remarkholdings.com | 2007 | Las Vegas, United States | – | 88 | Artificial intelligence solutions are developed across multiple industries. | |
| froogal.ai | 2016 | Hyderabad, India | $1M | 24 | Customer insights management solutions are offered for in-store retailers. | |
| getsavi.com | 2016 | Centerville, United States | $17M | – | Smart security services are provided to clients by Savi. | |
| teemo.co | 2014 | Paris, France | $17.86M | – | Offline targeting and measurement are enabled through geolocation data collection. | |
| scanalyticsinc.com | 2012 | Milwaukee, United States | $3.15M | 5 | Retail footfall is tracked using sensor-based mats in stores. | |
| wesense.ai | 2017 | Bengaluru, India | $2.06M | – | Sensor-based analytics solutions are provided for in-store retailers. |
Detailed competitors of Shoptimizer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Shoptimizer
The website of Shoptimizer (shoptimizer.dk) receives about 10K visits a month.
- Monthly visits10K
▲ 1249.5% vs previous month
Websites whose visitors overlap most with Shoptimizer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
megafon.dk | megafon.dk | 100% | – | #740,515 | β |
mysterypanel.de | mysterypanel.de | 82% | – | #13,723,198 | β |
ms-c.ru | ms-c.ru | 82% | – | – | β |
mysterycustomer.it | mysterycustomer.it | 82% | – | – | β |
performanceinpeople.co.uk | performanceinpeople.co.uk | 82% | – | #2,442,078 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 10 similar websites and full traffic analytics for Shoptimizer
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Shoptimizer
Complete news archive for Shoptimizer
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Shoptimizer
10 companies that operate in the same segment as Shoptimizer (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
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Frequently Asked Questions about Shoptimizer
Shoptimizer was founded in 2005.
Shoptimizer is headquartered in Skanderborg, Denmark. It is registered at Skanderborg, Region Midtjylland, Denmark.
Shoptimizer was founded in 2005 in Skanderborg, Denmark, as a platform in the business intelligence sector. Shopper analysis solutions are offered, including real-time reporting and a range of tools for evaluating store performance. These services support optimization of sales, customer service, and operational efficiency through updated business and customer intelligence data.
Shoptimizer's top competitors include Polar Analytics, Lexer and CiValue.
Shoptimizer offers Mystery Shopping, Store Check, and EXIT Interview.
Shoptimizer has 1 investor. Key investors include Dive.
Shoptimizer operates through Dive Shoptimizer Aps.
Yes. Shoptimizer was acquired by Dive in February 2024.

