About Sierra Auction
Sierra Auction is a Transportation, Automotive & Logistics company based in Phoenix (United States) founded in 1986, and was acquired by Liquidity Services in January 2024. Dealer of used cars. Its website sierraauction.com draws about 79 thousand monthly visits. Its focus areas include Auto, Auto Retail & Aftersales, Dealership and Cars. Its legal entity is BID & CLICK SW s.r.o. Its competitors include Carvana, Copart and Vroom; 2 of its 3 listed competitors have raised funding.
Company details
Sierra Auction was established in 1986 in Phoenix, United States, as a dealer in the automotive sector. Operations focus on the auction and sale of used vehicles, with services provided through an online domain at sierraauction.com. The company is owned by Mark Feuerer and maintains its base in the local geography to serve regional markets.
- Headquarters Phoenix, United States
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles · Automotive Industry
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- Website sierraauction.com
- Social LinkedIn X
- Acquired by Liquidity Services (Jan 2024)
- Legal Name Bid & Click Sw S.R.O.
- Investors
- Acquired byLiquidity Services
(Jan 2024)
Investors in Sierra Auction
Sierra Auction has secured backing from 1 investor. Prominent investors backing the company include Liquidity Services.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of reverse supply chain solutions for surplus asset management | 1999 | liquidityservices.com |
Investor details for Sierra Auction
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People of Sierra Auction
1 people are tracked at Sierra Auction (1 in leadership).
| Name | Role | Group |
|---|---|---|
Mark Feuerer | Owner | Leadership |
Complete people profiles for Sierra Auction
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Timeline of Sierra Auction
2 dated milestones of Sierra Auction across 38 years, from founding to its latest funding, stage changes and deals.
- Founded Sierra Auction is founded.
- Exit Acquired by Liquidity Services.
Competitors of Sierra Auction
Sierra Auction has 3 listed competitors in our database, 2 of them funded. They include Carvana, Copart and Vroom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carvana.com | 2012 | Phoenix, United States | $460M | 37,296 | Pre-owned vehicles are sold online with financing and valuation services. | |
| copart.com | 1982 | Dallas, United States | 10,200 | Used and salvaged vehicles are offered via an online marketplace. | ||
| vroom.com | 2013 | New York, United States | $707.61M | 1,613 | Used cars are purchased and resold online through Vroom's platform. |
Detailed competitors of Sierra Auction
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Web traffic of Sierra Auction
The website of Sierra Auction (sierraauction.com) receives about 78.7K visits a month and ranks #668,557 among all websites worldwide, #5,179 in Automotive Industry.
- Monthly visits78.7K
▲ 32.4% vs previous month
- Unique visitors24K
per month
- Global rank#668,557
among all websites
- Category rank#5,179
Vehicles · Automotive Industry
- Bounce rate76%
- Pages per visit1.4
- Average visit1 min 24 sec
- DevicesDesktop 35% Β· Mobile 65%
Websites whose visitors overlap most with Sierra Auction. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
paylessautoauction.com | paylessautoauction.com | 100% | #2,906,638 | β | |
daasw.com | daasw.com | 100% | β | ||
metroaa.com | metroaa.com | 95% | #1,271,043 | β | |
auctionaz.com | auctionaz.com | 95% | #2,895,633 | β | |
jjkane.com | jjkane.com | 89% | #321,870 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 24 similar websites and full traffic analytics for Sierra Auction
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Related news about Sierra Auction
Complete news archive for Sierra Auction
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Frequently Asked Questions about Sierra Auction
Sierra Auction was founded in 1986.
Sierra Auction is headquartered in Phoenix, United States. It is registered at Phoenix, Arizona, United States.
Sierra Auction was established in 1986 in Phoenix, United States, as a dealer in the automotive sector. Operations focus on the auction and sale of used vehicles, with services provided through an online domain at sierraauction.com. The company is owned by Mark Feuerer and maintains its base in the local geography to serve regional markets.
Sierra Auction has 1 investor. Key investors include Liquidity Services.
Sierra Auction operates through Bid & Click Sw S.R.O..
Yes. Sierra Auction was acquired by Liquidity Services in January 2024.

