Signal AI

London, United Kingdom Founded: 2013 • Age: 13 yrs
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About Signal AI

Signal AI is a company based in London (United Kingdom) founded in 2013 by David Benigson.. Signal AI has raised $267.7 million across 8 funding rounds from investors including Hearst, abrdn and Kreos Capital. The company has 154 employees as of March 31, 2021. Signal AI has completed 2 acquisitions, including KELP Data and Social360. Signal AI offers products and services including Risk Intelligence Platform, Reputation Intelligence Platform, API, Ask AIQ, and Insight Reports. Signal AI operates in a competitive market with competitors including Sprout Social, Launchmetrics, CreativeX, StatSocial and Cision, among others.

  • Headquarter London, United Kingdom
  • Employees 154 as on 31 Mar, 2021
  • Founders David Benigson
  • Sectors
    Media & Entertainment
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Signal Media Limited
  • Date of Incorporation 02 Apr, 2013
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $22.92 M (USD)
    32
    as on Mar 31, 2023
  • Net Profit
    $-22.74 M (USD)
    -39
    as on Mar 31, 2023
  • EBITDA
    $-24.72 M (USD)
    -40
    as on Mar 31, 2023
  • Total Equity Funding
    $267.7 M (USD)

    in 8 rounds

  • Latest Funding Round
    $165 M (USD), Series E

    Sep 24, 2025

  • Investors
    Hearst

    & 13 more

  • Employee Count
    154

    as on Mar 31, 2021

  • Investments & Acquisitions
    KELP Data

    & 1 more

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Products & Services of Signal AI

Signal AI offers a comprehensive portfolio of products and services, including Risk Intelligence Platform, Reputation Intelligence Platform, API, Ask AIQ, and Insight Reports. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Analyzes external data for enterprise risk identification and monitoring.

Provides insights for safeguarding corporate reputation and benchmarking.

Enables access to AI-driven insights for custom applications.

Generates instant insights from relevant data queries.

Delivers detailed reports on risks and reputation trends.

People of Signal AI
Headcount 50-200
Employee Profiles 82
Board Members and Advisors 1
Employee Profiles
People
Stephen Lucas
Chief Operating Officer
People
Nancy Hannigan McNeill
Chief Revenue Officer (cro)
People
Faryn Corey
Senior Account Executive
People
Julian Swearengin
Head Of Legal

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Board Members and Advisors
people
Miguel Martinez
Co-Founder & Non-Executive Director

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Funding Insights of Signal AI

Signal AI has successfully raised a total of $267.7M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $165 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round Series E — $165.0M
  • First Round

    (01 Apr 2015)

  • Investors Count 14
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2025 Amount Series E - Signal AI Valuation Battery Ventures
Dec, 2021 Amount Series D - Signal AI Valuation Highland Europe
Aug, 2020 Amount Series C - Signal AI Valuation Mercuri
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Signal AI

Signal AI has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Hearst, abrdn and Kreos Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Multiple sectors are invested in by abrdn's private equity fund.
Founded Year Domain Location
Growth-stage consumer and enterprise technology companies are funded.
Founded Year Domain Location
Growth-stage tech investments are made in North America, Europe, Israel.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Signal AI

Signal AI has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include KELP Data and Social360. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
AI development services are provided by KELP Data to clients.
2021
Digital media monitoring and analysis are facilitated by Social360's platform.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Signal AI

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Signal Ai Comparisons

Employees
+
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Competitors of Signal AI

Signal AI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprout Social, Launchmetrics, CreativeX, StatSocial and Cision, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Social media management and insights are provided for brands.
domain founded_year HQ Location
Provider of Brand Performance Solutions
domain founded_year HQ Location
Ad creative analytics are delivered via an automated measurement platform.
domain founded_year HQ Location
Social media analytics software with audience segmentation is provided.
domain founded_year HQ Location
Cloud-based PR platform is provided for business media management.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Signal Ai

Frequently Asked Questions about Signal AI

When was Signal AI founded?

Signal AI was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Where is Signal AI located?

Signal AI is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Signal AI?

David Benigson is the current CEO of Signal AI. They have also founded this company.

Is Signal AI a funded company?

Signal AI is a funded company, having raised a total of $267.7M across 8 funding rounds to date.

How many employees does Signal AI have?

As of Mar 31, 2021, the latest employee count at Signal AI is 154.

What is the annual revenue of Signal AI?

Annual revenue of Signal AI is $22.92M as on Mar 31, 2023.

What does Signal AI do?

Signal AI was established in 2013 in London, United Kingdom, within the AI-driven media monitoring sector. Print, online, and broadcast media are tracked through the platform, alongside regulatory updates spanning various geographies and business domains. Data collected is visualized and analyzed via a dashboard to produce insights. Operations focus on serving businesses, with clients including TalkTalk, Quilter, and Simmons Simmons.

Who are the top competitors of Signal AI?

Signal AI's top competitors include Sprout Social, CreativeX and StatSocial.

What products or services does Signal AI offer?

Signal AI offers Risk Intelligence Platform, Reputation Intelligence Platform, API, Ask AIQ, and Insight Reports.

How many acquisitions has Signal AI made?

Signal AI has made 2 acquisitions, including KELP Data, and Social360.

Who are Signal AI's investors?

Signal AI has 14 investors. Key investors include Hearst, abrdn, Kreos Capital, Highland Europe, and Redline Capital Management.

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