About Signifyd
Signifyd is a Technology company based in Palo Alto (United States) founded in 2011 by Rajesh Ramanand and Michael Liberty. Provider of fraud prevention and payment validation for online retailers. It operates in the Technology, Retail, and Financial Services sectors. Signifyd has raised $394.38 million across 7 funding rounds from investors including FIS, CPP Investments and Neuberger Berman. The company has 492 employees. Signifyd was last valued at $825.86 million in June 2023. Its chief executive, as recorded, is Rajesh Ramanand. Its website signifyd.com draws about 143 thousand monthly visits. Signifyd offers products and services including Commerce Protection Platform, Fraud Protection, Abuse Prevention, and Account Protection. Its focus areas include E-Commerce Enablers, Payments, Fraud Detection and Enterprise Applications. Its competitors include Entrust, ThreatMetrix and Riskified; 2 of its 3 listed competitors have raised funding.
Company details
Signifyd was established in 2011 in Palo Alto, United States, as a provider in the e-commerce fraud detection sector. A cloud-based platform is operated to automate risk assessment through machine learning algorithms. Purchase transactions are evaluated using data points including geolocation, customer history, issuing bank details, and blacklists. This enables online retailers to manage fraud while supporting sales growth in a digital marketplace.
- Headquarters Palo Alto, United States
- Employees 492
- Founders Rajesh Ramanand, Michael Liberty
- Stage Unicorn
- SectorsTechnologyRetail Financial Services
- Website category Business and Consumer Services · Business Services
- Emailβ’β’β’β’β’β’β’β’
- Website signifyd.com
- Social LinkedIn X Facebook
- Total Equity Funding$394.38M (USD)
in 7 rounds
- Latest Funding Round$205M (USD), Series E
Apr 2021
- InvestorsFIS
& 30 more
- Employee Count492
Products & Services of Signifyd
Signifyd offers a comprehensive portfolio of products and services, including Commerce Protection Platform, Fraud Protection, Abuse Prevention, and Account Protection.
Platform that maximizes conversions by eliminating ecommerce fraud
Shifts liability to approve more legitimate orders
Manages non-fraud abuse to protect business integrity
Defends user accounts against unauthorized access
Funding Insights of Signifyd
Signifyd has successfully raised a total of $394.38M across 7 strategic funding rounds. The most recent funding activity was a Series E round of $205 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $394.38M
- Total Rounds 7
- Last Round Series E β $205M
- First Round $2.18M
(Dec 2012)
- Investors Count 31
All 7 funding rounds of Signifyd with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $205M | Series E | $1.34B | Owl Rock | |
| May 2018 | $100M | Series D | $223M | Premji Invest | |
| May 2017 | $56M | Series C | β | Bain Capital Ventures | |
| Feb 2016 | $20M | Series B | β | Menlo Ventures | |
| Jun 2015 | $7M | Series A | β | AllegisCyber Capital | |
| Apr 2014 | $4.2M | Seed | β | Resolute Ventures | |
| Dec 2012 | $2.18M | Seed | β | a16z, DCVC | β |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2021 | $1.34B | β’β’β’β’β’β’β’β’ |
| May 2018 | $223M | β’β’β’β’β’β’β’β’ |
Last known valuation $825.86M (Jun 2023). 31 investors in total: 29 institutional and 2 angel.
Investors in Signifyd
Signifyd has secured backing from 31 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include FIS, CPP Investments and Neuberger Berman.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
Seed and early-stage venture capital firm focusing on investments in technology and fintech companies | iaventures.com | New York, United States | ||
Cybersecurity investments are made in US seed-to-growth stage firms. | allegiscyber.com | Palo Alto, United States | ||
Early-stage venture capital funding is provided to founders. | resolute.vc | San Francisco, United States | ||
Provides venture capital for technology startups and enterprise innovations worldwide. | premjiinvest.com | Bengaluru, India | ||
Venture capital investments are directed toward multiple sectors. | americanexpress.com/us/business/american-express-ventures | New York, United States | ||
Venture capital fund investing in early-stage start-ups | qedinvestors.com | Alexandria, United States | ||
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | triplepointcapital.com | |||
VC firm investing in seed and early stage companies in the US, UK, Israel, and parts of Asia | tektonventures.com | San Francisco, United States |
Investor details for Signifyd
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
People of Signifyd
164 people are tracked at Signifyd (26 in leadership, 26 in board & advisors, 112 in team); the tracked headcount is 492.
| Name | Role | Group |
|---|---|---|
Rajesh Ramanand | Co-Founder & CEO | Leadership |
Michael Liberty | Co-Founder & CRO | Leadership |
Zain Azeem | Director, Software Engineering | Leadership |
Simon Hunter | Director, Solutions Design & Delivery | Leadership |
Angie Mazza Assennato | Senior Director, Growth Marketing | Leadership |
Jason Eglit | Chief Financial Officer | Leadership |
Drew Baillie | Regional Sales Director | Leadership |
Ian Ellis | Director Of Fp&a | Leadership |
Caleb Demke | Sr Director Of Finance | Leadership |
Jesse Hanks | Director Of Finance | Leadership |
Trevor McCullough | Senior Director Of Engineering - EMEA Head | Leadership |
Heather F. | Head Of Privacy And Product Counsel | Leadership |
Drew Powers | Head Of Sales, Core | Leadership |
Spencer McLain | Vp, Strategic Accounts | Leadership |
Vid S. | Chief Of Staff To The CEO | Leadership |
Chendong Zou | VP Of Engineering | Leadership |
Kieran McGivern | Senior Director Of Software Engineering | Leadership |
Nicole Jass | Head of Strategy & Chief of Staff | Leadership |
Varun Kumar | Senior Vice President | Leadership |
Annie Eller | Director, People Operations | Leadership |
144 more people are available in the full profile.
Complete people profiles for Signifyd
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Signifyd
5 dated milestones of Signifyd across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Signifyd is founded.
- Funding First funding round of $2.2M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series E, of $205.0M.
- Milestone Reaches Unicorn status.
Competitors of Signifyd
Signifyd has 3 listed competitors in our database, 2 of them funded. They include Entrust, ThreatMetrix and Riskified.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| entrust.com | 1969 | Dallas, United States | 108 | Provider of digital identity management solutions | ||
| threatmetrix.com | 2005 | San Jose, United States | $56.35M | 150 | Fraud prevention and context based authentication solution | |
| riskified.com | 2013 | New York, United States | $232.02M | 781 | AI-based fraud prevention for e-commerce payments is provided. |
Detailed competitors of Signifyd
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
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Web traffic of Signifyd
The website of Signifyd (signifyd.com) receives about 143.1K visits a month and ranks #192,004 among all websites worldwide, #5,255 in Business Services.
- Monthly visits143.1K
▲ 12.5% vs previous month
- Unique visitors48.5K
per month
- Global rank#192,004
among all websites
- Category rank#5,255
Business and Consumer Services · Business Services
- Bounce rate49%
- Pages per visit7.8
- Average visit3 min 41 sec
- DevicesDesktop 36% Β· Mobile 64%
Websites whose visitors overlap most with Signifyd. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| riskified.com | 100% | 55.5K | #535,487 | View details | |
| malga.io | 94% | 19.7K | #1,517,105 | View details | |
disputifier.com | disputifier.com | 93% | #324,567 | β | |
| triplewhale.com | 90% | 1.2M | #43,836 | View details | |
| americasmi.com | 89% | #1,226,551 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 39 similar websites and full traffic analytics for Signifyd
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- 39 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Image Recognition & Eye Tracking
3 companies that operate in the same segment as Signifyd (Image Recognition & Eye Tracking) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-based fraud prevention for e-commerce payments is provided. | 2013 | New York, New York, United States | USD 232.02 M | USD 346.08 M | 724 | |
AI-driven image recognition for emotion and activity analysis is provided. | Boston, Massachusetts, United States | USD 59.7 M | 40 | |||
AI-powered automation is offered for document analysis and identity verification. | 2014 | Palo Alto, California, United States | USD 1.55 M | USD 11.7 M | 155 |
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Related news about Signifyd
Complete news archive for Signifyd
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Frequently Asked Questions about Signifyd
Signifyd was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Signifyd is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Rajesh Ramanand is the CEO of Signifyd, as recorded in our data. They have also founded this company.
Signifyd is a funded company, having raised a total of $394.38M across 7 funding rounds to date. The company's 1st funding round was a Seed of $2.18M, raised on Dec 2012.
Signifyd has 492 employees.
Signifyd was established in 2011 in Palo Alto, United States, as a provider in the e-commerce fraud detection sector. A cloud-based platform is operated to automate risk assessment through machine learning algorithms. Purchase transactions are evaluated using data points including geolocation, customer history, issuing bank details, and blacklists. This enables online retailers to manage fraud while supporting sales growth in a digital marketplace.
Signifyd's top competitors include Riskified, Entrust and ThreatMetrix.
Signifyd offers Commerce Protection Platform, Fraud Protection, Abuse Prevention, and Account Protection.
Signifyd has 31 investors. Key investors include FIS, CPP Investments, Neuberger Berman, Blue Owl, and Premji Invest.
The valuation of Signifyd is $825.86M as of Jun 2023.
The website of Signifyd receives about 143 thousand visits a month and ranks #192,004 among all websites worldwide.