Silver Cross

Skipton, United Kingdom Founded: 1877 • Age: 149 yrs Acquired
Manufacturer of prams, pushchairs, car seats, and nursery furniture

About Silver Cross

Silver Cross is a Consumer company based in Skipton (United Kingdom) founded in 1877. Its chief executive, as recorded, is Nick Paxton. Its website silvercrossbaby.com draws about 196 thousand monthly visits. The company has since been acquired. Silver Cross offers products and services including Pushchairs and Car Seats. Its focus areas include Consumer Goods, Baby & Kids Products, Baby Durables and Safety & Convenience.

Company details

Manufacturer of prams, pushchairs, car seats, and nursery furniture. The company designs and produces a range of products for babies and young children, encompassing strollers, car safety systems, and nursery furnishings. Product lines include various stroller types (compact, all-terrain, double, travel), car seats categorized by age and features (rotating, high-back booster), and nursery furniture such as cot beds, dressers, and highchairs. Accessories such as adaptors, changing bags, and footmuffs complement the core product offerings. The manufacturing process incorporates considerations for sustainability.

Operational Areas
Key Metrics

Products & Services of Silver Cross

Silver Cross offers a comprehensive portfolio of products and services, including Pushchairs and Car Seats.

Pushchairs
Baby Products

Pushchairs and strollers are provided for infant mobility and convenience

Car Seats
Safety Products

Car seats are supplied for child safety during travel

Apps and channels of Silver Cross

its YouTube channel Silver Cross has 1.52K subscribers and 30 videos.

Silver Cross
YouTube 1.52K subscribers 30 videos Howto & Style
Open channel

Videos from Silver Cross

The most watched videos on Silver Cross's YouTube channel, Silver Cross (1.52K subscribers). Click a video to play it here.

CLIC - Demo
64.3K views
SILVER CROSS X LAMBORGHINI | NEW PRODUCT RELEASE | COMING 2025
46.8K views
POP - Demo
43K views
Motion All Size 360 - Demo
40.1K views

More on Silver Cross.

Funding Insights of Silver Cross

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Silver Cross with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jan 2022Debt – Conventional––
Valuation history

1 investors in total: 1 institutional.

Investors in Silver Cross

Silver Cross has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lloyds Bank.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Commercial banking services are provided to retail and business clients.
1765lloydsbank.comLondon, United Kingdom
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Investor details for Silver Cross

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Silver Cross

13 people are tracked at Silver Cross (10 in leadership, 3 in team).

NameRoleGroup
Nick Paxton
CEOLeadership
Riccardo Baldoni
Associate Director Of IT & Customer ExperienceLeadership
Sarah Hill
Head Of Trade MarketingLeadership
Rebekah Tapping
Director Of People & CultureLeadership
Stephen Exeler-Cooke Fcma Cgma
Head Of Group FinanceLeadership
Phil Taylor
Design DirectorLeadership
Carl Walsh Fca Amct
Chief Financial OfficerLeadership
Esme Westmoreland
Head Of MarketingLeadership
Nicholas Paxton
CEOLeadership
Mark Traynor
Chief Operating OfficerLeadership
Thomas Davies
Product DesignerTeam
Ashleigh Brierley
CRM ExecutiveTeam
Charlotte Barraclough
Social Media ManagerTeam
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Complete people profiles for Silver Cross

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Silver Cross

2 dated milestones of Silver Cross across 145 years, from founding to its latest funding, stage changes and deals.

  1. Founded Silver Cross is founded.
  2. Funding First funding round.

Web traffic of Silver Cross

The website of Silver Cross (silvercrossbaby.com) receives about 196K visits a month.

  • Monthly visits
    196K

    ▲ 8% vs previous month

Similar websites

Websites whose visitors overlap most with Silver Cross. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
mamasandpapas.com
100%
2.2M#27,440View details
cosatto.com
94%
405.8K#137,878View details
pramworld.co.uk
pramworld.co.uk
81%
#105,324–
babybirds.co.uk
babybirds.co.uk
78%
#523,769–
kiddies-kingdom.com
kiddies-kingdom.com
74%
#86,210–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 40 similar websites and full traffic analytics for Silver Cross

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Frequently Asked Questions about Silver Cross

Silver Cross was founded in 1877 and raised its 1st funding round 145 years after it was founded.

Silver Cross is headquartered in Skipton, United Kingdom. It is registered at Skipton, England, United Kingdom.

Nick Paxton is the CEO of Silver Cross, as recorded in our data.

Manufacturer of prams, pushchairs, car seats, and nursery furniture. The company designs and produces a range of products for babies and young children, encompassing strollers, car safety systems, and nursery furnishings. Product lines include various stroller types (compact, all-terrain, double, travel), car seats categorized by age and features (rotating, high-back booster), and nursery furniture such as cot beds, dressers, and highchairs. Accessories such as adaptors, changing bags, and footmuffs complement the core product offerings. The manufacturing process incorporates considerations for sustainability.

Silver Cross offers Pushchairs and Car Seats.

Silver Cross has 1 investor. Key investors include Lloyds Bank.

Silver Cross operates through Silver Cross.

The website of Silver Cross receives about 196 thousand visits a month.

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