About Sim Trava
Sim Trava is a company based in United Kingdom founded in 2004 by Tracy Vardy and Simon Vardy. Sim Trava offers products and services including Coffee Shop Services and Staff Recruitment Services. Sim Trava operates in a competitive market with competitors including GAIL's Bakery, Greggs, Cakesmiths, Ole & Steen and St Pierre Groupe, among others.
- Headquarter United Kingdom
- Founders Tracy Vardy, Simon Vardy
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website simtrava.co.uk
- Social X Facebook
- Legal Name Sim Trava Limited
- Date of Incorporation 24 Nov, 2004
- Jurisdiction ALTRINCHAM, CHESHIRE
- Investors
Products & Services of Sim Trava
Sim Trava offers a comprehensive portfolio of products and services, including Coffee Shop Services and Staff Recruitment Services.
Provides coffee and beverages in franchise stores for customers
Offers job opportunities and training for roles like baristas
Funding Insights of Sim Trava
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Sim Trava with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | – | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Sim Trava
Sim Trava has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include HSBC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Universal banking and financial advisory services are provided globally. | 1865 | hsbc.com | London, United Kingdom |
Investor details for Sim Trava
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People of Sim Trava
2 people are tracked at Sim Trava (2 in leadership).
| Name | Role | Group |
|---|---|---|
Tracy Vardy | Co-Founder | Leadership |
Simon Vardy | Co-Founder | Leadership |
Complete people profiles for Sim Trava
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Timeline of Sim Trava
2 dated milestones of Sim Trava across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Sim Trava is founded.
- Funding First funding round.
Competitors of Sim Trava
Sim Trava operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GAIL's Bakery, Greggs, Cakesmiths, Ole & Steen and St Pierre Groupe, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gailsbread.co.uk | 2005 | London, United Kingdom | $216,374 | 1,411 | Company is a bakery chain | |
| greggs.co.uk | 1939 | Newcastle Upon Tyne, United Kingdom | – | – | Offers fresh baked goods, sandwiches, drinks, and snacks via stores and app. | |
| cakesmiths.com | 2014 | Bristol, United Kingdom | – | – | Cakes and beverages are served at a Bristol bakery cafe. | |
| oleandsteen.co.uk | 2016 | London, United Kingdom | – | – | Ole & Steen is recognized as an all-day bakery from Denmark. | |
| stpierregroupe.com | 2019 | Manchester, United Kingdom | $8.86M | – | Branded bakery products are manufactured and distributed globally. | |
| cakebox.com | 2008 | Camberley, United Kingdom | – | 151 | Chain of bakery cafe offering cakes and pastries | |
| bellsoflazonby.co.uk | 1946 | Penrith, United Kingdom | $24.13M | 249 | Chain of bakery cafes | |
| villagebakery.co.uk | 1934 | Wrexham, United Kingdom | – | 219 | Village Bakery is engaged in baking high-quality products for retailers. | |
| batchd.co.uk | 2020 | Leeds, United Kingdom | $1.48M | 8 | Chain of bakery cafe offering donuts |
Detailed competitors of Sim Trava
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- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Sim Trava
The website of Sim Trava (simtrava.co.uk) receives about 3.5K visits a month.
- Monthly visits3.5K
▲ 37.8% vs previous month
Latest news on Sim Trava
Complete news archive for Sim Trava
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- Brand-specific news history
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Similar companies to Sim Trava
10 companies that operate in the same segment as Sim Trava (Food Service Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | – | – | |
Chain of limited service restaurant serving coffee | 2017 | Jakarta, Jakarta, Indonesia | USD 233 M | – | – | |
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 6,410 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | – | 526 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Coffee and related products are served by a restaurant chain. | 1993 | Bengaluru, Karnataka, India | USD 236.07 M | USD 110.67 M | 2,863 | |
Mediterranean fast-casual dining is provided by CAVA restaurants. | 2010 | Washington, District Of Columbia, United States | USD 680.15 M | USD 1.18 B | 10,690 | |
A chain of coffee houses is operated in Indonesia. | 2018 | Jakarta, Jakarta, Indonesia | USD 40 M | USD 89.74 M | 3,180 | |
Tea and snacks are served by Chaayos in limited-service restaurants. | 2012 | Delhi, Delhi, India | USD 94.18 M | USD 31.69 M | 2,075 |
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Frequently Asked Questions about Sim Trava
Sim Trava was founded in 2004 and raised its 1st funding round 16 years after it was founded.
Sim Trava is headquartered in United Kingdom.
Sim Trava was founded in 2004 by co-founders Tracy Vardy and Simon Vardy in the United Kingdom. Operations are centered on a limited food restaurant model, where bakery snacks are provided to customers. The company functions within the food sector, with its primary activities located in the UK. Services are delivered through standard restaurant practices, emphasizing snack-based offerings without broader menu expansions.
Sim Trava's top competitors include GAIL's Bakery, Cake Box and Bells of Lazonby.
Sim Trava offers Coffee Shop Services and Staff Recruitment Services.
Sim Trava has 1 investor. Key investors include HSBC.
Sim Trava operates through Sim Trava Limited.