About Simple Mills
Simple Mills is a company based in Chicago (United States) founded in 2012 by Katlin Smith was acquired by Flowers Foods in January 2025. Simple Mills has raised $8.04 million across 8 funding rounds from investors including Flowers Foods, Chapman University and Stonegate Capital. The company has 91 employees. Simple Mills offers products and services including Everything Crackers, Almond Flour Crackers, Chocolate Chip Cookies, and Sweet Thins. Simple Mills operates in a competitive market with competitors including Mondelez International, Tiff's Treats, Campbell Soup Co, Planet FWD and Birch Benders, among others.
- Headquarter Chicago, United States
- Employees 91
- Founders Katlin Smith
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website simplemills.com
- Social LinkedIn X Facebook Instagram
- Acquired by Flowers Foods (Jan 2025)
- Total Equity Funding$8.04M (USD)
in 8 rounds
- InvestorsFlowers Foods
& 7 more
- Employee Count91
- Acquired byFlowers Foods
(Jan 2025)
Products & Services of Simple Mills
Simple Mills offers a comprehensive portfolio of products and services, including Everything Crackers, Almond Flour Crackers, Chocolate Chip Cookies, and Sweet Thins.
Nutrient-dense, grain-free crackers made from seed flour blend.
Grain-free crackers ideal for dipping and healthy snacking.
Grain-free cookies using real ingredients for guilt-free treats.
Nutritious baked treats with natural flavors for everyday use.
Funding Insights of Simple Mills
Simple Mills has successfully raised a total of $8.04M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.04M
- Total Rounds 8
- Investors Count 7
All 8 funding rounds of Simple Mills with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | – | Series A | – | Vestar Capital Partners | – |
| Jan 2019 | $3M | Series A | – | – | – |
| Sep 2017 | $6.5M | Debt – Conventional | – | – | |
| Feb 2016 | $3.04M | Series A | – | Charlotte Capital Partners | |
| Jul 2014 | $2M | Seed | – | HPA | – |
| Jun 2014 | $30,000 | Grant | – | – | |
| May 2014 | $35,000 | Grant | – | – | |
| Jun 2013 | – | Seed | – | Lorentzen Investments | – |
8 investors in total: 8 institutional.
Investors in Simple Mills
Simple Mills has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Flowers Foods, Chapman University and Stonegate Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A leading private equity firm focused on value creation. | – | vestarcapital.com | New York, United States | |
Private equity firm focused on lower middle market companies | 2016 | sghcap.com | Chicago, United States | |
- | – | charlottecapitalpartners.com | - | |
Early-stage startups are funded through venture capital investments. | – | hpa.vc | Chicago, United States | |
Private equity firm investing in lower mid-market companies | – | lorentzeninvestments.com | Chicago, United States | |
Provides MBA degrees, executive education, and research in business management. | 1898 | chicagobooth.edu | Chicago, United States | |
Multiple courses and degrees are offered across diversified academic streams. | 1861 | chapman.edu | United States | |
Baked goods are manufactured and supplied by Flowers Foods. | 1919 | flowersfoods.com | Thomasville, United States |
Investor details for Simple Mills
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Simple Mills
58 people are tracked at Simple Mills (22 in leadership, 36 in team); the tracked headcount is 91.
| Name | Role | Group |
|---|---|---|
Katlin Smith | Founder & CEO | Leadership |
Susan Ellis | Head of Innovation | Leadership |
Courtney Garth | Director, Customer Logistics | Leadership |
Edwin Salazar | Head Of Digital Supply Chain | Leadership |
Diana Stapleton | Vice President Supply Chain | Leadership |
Betsy Hedges | Vice President of Sales | Leadership |
Kathy Boone | Senior Director of Sales | Leadership |
Michelle Lorge | Chief Mission, Innovation & Marketing Officer | Leadership |
Nicole Eltzroth | Chief Operations Officer | Leadership |
Ryan Quinn | VP, People Operations (Head of HR & IT) | Leadership |
Katie Rozwadowski O'Brien | Director, Contract Manufacturing | Leadership |
Deniece Mason-Spence | Talent And Diversity Partner | Leadership |
Janelle Johnson | Senior Director Of Procurement | Leadership |
Christina Skonberg | Sr. Director Of Sustainability & Mission | Leadership |
Ashley Nazarian Findlay | Senior Director, Brand Marketing | Leadership |
Jessica Stearns | Director, Commercialization | Leadership |
Anna Gensch | Director Of R&d | Leadership |
Betsy Maldonado | Vice President Of Sales | Leadership |
Evan Fleming | Director, Innovation Marketing | Leadership |
Hailey Farrell | Director, Strategic Initiatives | Leadership |
38 more people are available in the full profile.
Complete people profiles for Simple Mills
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Timeline of Simple Mills
4 dated milestones of Simple Mills across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Simple Mills is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
- Exit Acquired by Flowers Foods.
Competitors of Simple Mills
Simple Mills operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mondelez International, Tiff's Treats, Campbell Soup Co, Planet FWD and Birch Benders, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mondelezinternational.com | 2012 | Chicago, United States | – | 6 | Multi-category convenience foods are produced and distributed globally. | |
| cookiedelivery.com | 1999 | Austin, United States | $118.67M | – | Cookies and brownies are manufactured and sold nationwide. | |
| campbellsoupcompany.com | 1869 | Camden, United States | – | 14,500 | Branded convenience food products are manufactured and marketed worldwide. | |
| planetfwd.com | 2019 | San Francisco, United States | $15.2M | – | Manufacturer of snacks from regenerative ingredients | |
| birchbenders.com | 2011 | Boulder, United States | $6.27M | 18 | Pancakes brand | |
| flowersfoods.com | 1919 | Thomasville, United States | – | 9,300 | Baked goods are manufactured and supplied by Flowers Foods. | |
| snyderslance.com | 1913 | Charlotte, United States | – | – | Snack products are manufactured, distributed, and marketed by Snyder's-Lance. | |
| duncanhines.com | 1995 | Charlotte, United States | – | 17 | Bakery snacks are produced and sold worldwide by Duncan Hines. | |
| incredosugar.com | 2019 | New York, United States | $30M | – | Creates innovative sugar alternatives to reduce sugar in food and beverages. |
Detailed competitors of Simple Mills
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Simple Mills
The website of Simple Mills (simplemills.com) receives about 32.8K visits a month and ranks #857,346 among all websites worldwide, #5,481 in Groceries.
- Monthly visits32.8K
▼ 3.6% vs previous month
- Unique visitors19.6K
per month
- Global rank#857,346
among all websites
- Category rank#5,481
Food and Drink · Groceries
- Bounce rate52%
- Pages per visit2.1
- Average visit1 min 57 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Simple Mills. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pureindianfoods.com | 100% | – | #481,189 | View details | |
groceryeshop.us | groceryeshop.us | 88% | – | #353,200 | – |
| lettucedeliver.com.au | 73% | – | #4,042,921 | View details | |
betterhealthmarket.com | betterhealthmarket.com | 72% | – | #597,068 | – |
grocery.com | grocery.com | 71% | – | #1,005,106 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Simple Mills
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Simple Mills
Complete news archive for Simple Mills
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
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- Brand-specific news history
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Similar companies to Simple Mills
10 companies that operate in the same segment as Simple Mills (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Simple Mills
Simple Mills was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Simple Mills is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Katlin Smith is the current CEO of Simple Mills. They have also founded this company.
Simple Mills is a funded company, having raised a total of $8.04M across 8 funding rounds to date.
Simple Mills has 91 employees.
Simple Mills was founded in 2012 in Chicago, United States, and operates within the bakery snacks sector. Products including cookies, crackers, baking mixes, and doughs are offered, with kosher certification claimed. Distribution occurs through online channels like the company website and Amazon, as well as physical stores. The majority of sales are conducted in the US market.
Simple Mills's top competitors include Tiff's Treats, Birch Benders and Mondelez International.
Simple Mills offers Everything Crackers, Almond Flour Crackers, Chocolate Chip Cookies, and Sweet Thins.
Simple Mills has 8 investors. Key investors include Flowers Foods, Chapman University, Stonegate Capital, Vestar Capital Partners, and Charlotte Capital Partners.
Yes. Simple Mills was acquired by Flowers Foods in January 2025.