About Simple Mills
Simple Mills is a company based in Chicago (United States) founded in 2012 by Katlin Smith was acquired by Flowers Foods in January 2025.. Simple Mills has raised $8.04 million across 8 funding rounds from investors including Flowers Foods, Chapman University and Stonegate Capital. The company has 91 employees as of December 31, 2023. Simple Mills offers products and services including Everything Crackers, Almond Flour Crackers, Chocolate Chip Cookies, and Sweet Thins. Simple Mills operates in a competitive market with competitors including Mondelez International, Tiff's Treats, Campbell Soup Co, Planet FWD and Birch Benders, among others.
- Headquarter Chicago, United States
- Employees 91 as on 31 Dec, 2023
- Founders Katlin Smith
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
$00as on Jul 02, 2014
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Net Profit
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EBITDA
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Total Equity Funding
$8.04 M (USD)
in 8 rounds
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Latest Funding Round
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Investors
Flowers Foods
& 7 more
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Employee Count
91
as on Dec 31, 2023
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Acquired by
Flowers Foods
(Jan 08, 2025)
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Products & Services of Simple Mills
Simple Mills offers a comprehensive portfolio of products and services, including Everything Crackers, Almond Flour Crackers, Chocolate Chip Cookies, and Sweet Thins. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Nutrient-dense, grain-free crackers made from seed flour blend.
Grain-free crackers ideal for dipping and healthy snacking.
Grain-free cookies using real ingredients for guilt-free treats.
Nutritious baked treats with natural flavors for everyday use.
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Funding Insights of Simple Mills
Simple Mills has successfully raised a total of $8.04M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Last Round
- First Round First Round
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2019 | Amount | Series A - Simple Mills | Valuation | Vestar Capital Partners |
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| Jan, 2019 | Amount | Series A - Simple Mills | Valuation |
investors |
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| Sep, 2017 | Amount | Debt – Conventional - Simple Mills | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Simple Mills
Simple Mills has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Flowers Foods, Chapman University and Stonegate Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A leading private equity firm focused on value creation.
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Founded Year | Domain | Location | |
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Private equity firm focused on lower middle market companies
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Simple Mills
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Simple Mills
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Simple Mills Comparisons
Competitors of Simple Mills
Simple Mills operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mondelez International, Tiff's Treats, Campbell Soup Co, Planet FWD and Birch Benders, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category convenience foods are produced and distributed globally.
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| domain | founded_year | HQ Location |
Cookies and brownies are manufactured and sold nationwide.
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| domain | founded_year | HQ Location |
Branded convenience food products are manufactured and marketed worldwide.
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| domain | founded_year | HQ Location |
Manufacturer of snacks from regenerative ingredients
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| domain | founded_year | HQ Location |
Pancakes brand
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| domain | founded_year | HQ Location |
Baked goods are manufactured and supplied by Flowers Foods.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Simple Mills
Frequently Asked Questions about Simple Mills
When was Simple Mills founded?
Simple Mills was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Simple Mills located?
Simple Mills is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Who is the current CEO of Simple Mills?
Katlin Smith is the current CEO of Simple Mills. They have also founded this company.
Is Simple Mills a funded company?
Simple Mills is a funded company, having raised a total of $8.04M across 8 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $6.5M, raised on Jun 01, 2013.
How many employees does Simple Mills have?
As of Dec 31, 2023, the latest employee count at Simple Mills is 91.
What does Simple Mills do?
Simple Mills was founded in 2012 in Chicago, United States, and operates within the bakery snacks sector. Products including cookies, crackers, baking mixes, and doughs are offered, with kosher certification claimed. Distribution occurs through online channels like the company website and Amazon, as well as physical stores. The majority of sales are conducted in the US market.
Who are the top competitors of Simple Mills?
Simple Mills's top competitors include Tiff's Treats, Birch Benders and Mondelez International.
What products or services does Simple Mills offer?
Simple Mills offers Everything Crackers, Almond Flour Crackers, Chocolate Chip Cookies, and Sweet Thins.
Who are Simple Mills's investors?
Simple Mills has 8 investors. Key investors include Flowers Foods, Chapman University, Stonegate Capital, Vestar Capital Partners, and Charlotte Capital Partners.
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