Simple

Sydney, Australia Founded: 2008 • Age: 18 yrs
Marketing resources and performance are managed through a web-based platform.
Annual revenue - Latest available
Total funding $27.0M 2 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 4 Services tracked
Competitors 8 Brand Intelligence

About Simple

Simple is a company based in Sydney (Australia) founded in 2008. It operates as a SaaS (Software-as-a-Service). Simple has raised $27 million across 2 funding rounds from investors including Perle Ventures, SparkLabs Global Ventures and BBRC. Simple offers products and services including Simple Admation, Simple Asset Manager, Simple Retailpath, and Simple Brand Manager. Simple operates in a competitive market with competitors including Aprimo, Alembic, BrandMaker, Allocadia and ThinkVine, among others.

  • Headquarter Sydney, Australia
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
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  • Net Profit
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  • EBITDA
    Not available
  • Total Equity Funding
    $27 M (USD)

    in 2 rounds

  • Latest Funding Round
    $17 M (USD), Series B

    Aug 29, 2018

  • Investors
  • Employee Count
    Not available
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Products & Services of Simple

Simple offers a comprehensive portfolio of products and services, including Simple Admation, Simple Asset Manager, Simple Retailpath, and Simple Brand Manager.

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Primary

Marketing assets are reviewed and approved efficiently here.

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Digital assets are stored and managed effectively with this.

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Product information is centralized and automated for e-commerce.

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Brand assets are centralized for consistent marketing use.

Funding Insights of Simple

Simple has successfully raised a total of $27M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $17 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Simple

Simple has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Perle Ventures, SparkLabs Global Ventures and BBRC.

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Venture Fund
Investor Description Founded Year Domain Location
Australian growth-stage tech firms are invested in by Perle Ventures.
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US focused seed-stage VC firm
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Investor details for Simple

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Simple

Investments
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Investment portfolio details for Simple

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Simple

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Detailed financials for Simple

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Simple Comparisons

Simple Primary company
Description
Marketing resources and performance are managed through a we...
Location
Sydney, Australia
Founded Year
2008
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Simple

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
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  • Operating benchmarks

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Competitors of Simple

Simple operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aprimo, Alembic, BrandMaker, Allocadia and ThinkVine, among others.

Company Name Domain Founded year HQ Location Description
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Digital assets and marketing activities are managed for businesses.
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Alembic is recognized for providing AI-driven marketing analytics solutions.
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SaaS-based Marketing Resource Management systems are delivered for campaign oversight.
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Marketing performance management platform for budgeting and planning is offered.
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Marketing campaigns are optimized across digital and traditional channels.
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Media campaigns are planned and booked through a self-service platform.
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Detailed competitors of Simple

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Simple

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Complete news archive for Simple

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Simple

Simple was founded in 2008 and raised its 1st funding round 8 years after it was founded.

Simple is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Simple is a funded company, having raised a total of $27M across 2 funding rounds to date.

Marketing challenges are addressed through powerful technology solutions by Simple. Marketing projects are managed with flexible approval workflows and processes. Collaboration is enabled, regulatory compliance is met, and approved digital assets are controlled. Sectors such as banking, finance, health, pharma, retail, and e-commerce are served. Solutions include marketing approval workflows, digital asset management, brand management, and product information management, ensuring efficiency and compliance across marketing operations.

Simple's top competitors include Alembic, BrandMaker and Aprimo.

Simple offers Simple Admation, Simple Asset Manager, Simple Retailpath, and Simple Brand Manager.

Simple has 3 investors. Key investors include Perle Ventures, SparkLabs Global Ventures, and BBRC.

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