About Simple
Simple is a Technology company based in Sydney (Australia) founded in 2008. Marketing resources and performance are managed through a web-based platform. It operates on a SaaS (Software-as-a-Service) model. Simple has raised $27 million across 2 funding rounds from investors including Perle Ventures, SparkLabs Global Ventures and BBRC. Simple offers products and services including Simple Admation, Simple Asset Manager, Simple Retailpath, and Simple Brand Manager. Its focus areas include Software and Marketing Software.
Company details
Marketing challenges are addressed through powerful technology solutions by Simple. Marketing projects are managed with flexible approval workflows and processes. Collaboration is enabled, regulatory compliance is met, and approved digital assets are controlled. Sectors such as banking, finance, health, pharma, retail, and e-commerce are served. Solutions include marketing approval workflows, digital asset management, brand management, and product information management, ensuring efficiency and compliance across marketing operations.
- Total Equity Funding$27M (USD)
in 2 rounds
- Latest Funding Round$17M (USD), Series B
Aug 2018
- InvestorsPerle Ventures
& 2 more
Products & Services of Simple
Simple offers a comprehensive portfolio of products and services, including Simple Admation, Simple Asset Manager, Simple Retailpath, and Simple Brand Manager.
Marketing assets are reviewed and approved efficiently here.
Digital assets are stored and managed effectively with this.
Product information is centralized and automated for e-commerce.
Brand assets are centralized for consistent marketing use.
Funding Insights of Simple
Simple has successfully raised a total of $27M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $17 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27M
- Total Rounds 2
- Last Round Series B — $17M
- First Round $10M
(Sep 2016)
- Investors Count 3
All 2 funding rounds of Simple with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2018 | $17M | Series B | – | BBRC | |
| Sep 2016 | $10M | Series A | – | Perle Ventures, SparkLabs Global Ventures | – |
3 investors in total: 3 institutional.
Investors in Simple
Simple has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Perle Ventures, SparkLabs Global Ventures and BBRC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Australian growth-stage tech firms are invested in by Perle Ventures. | perleventures.com | Sydney, Australia | ||
US focused seed-stage VC firm | sparklabsglobal.com | Palo Alto, United States | ||
| bbrcpe.com |
Investor details for Simple
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Simple
3 dated milestones of Simple across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Simple is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series B, of $17.0M.
Web traffic of Simple
The website of Simple (simple.io) receives about 8.1K visits a month.
- Monthly visits8.1K
▼ 6.1% vs previous month
Websites whose visitors overlap most with Simple. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mediashower.com | 100% | 35.5K | #1,050,331 | View details | |
| filestage.io | 84% | 364.4K | #111,960 | View details | |
| filecamp.com | 51% | #209,056 | View details | ||
| cmox.co | 51% | #1,231,712 | View details | ||
| smartinsights.com | 51% | #234,794 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Simple
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Simple
Complete news archive for Simple
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Frequently Asked Questions about Simple
Simple was founded in 2008 and raised its 1st funding round 8 years after it was founded.
Simple is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Simple is a funded company, having raised a total of $27M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Sep 2016.
Marketing challenges are addressed through powerful technology solutions by Simple. Marketing projects are managed with flexible approval workflows and processes. Collaboration is enabled, regulatory compliance is met, and approved digital assets are controlled. Sectors such as banking, finance, health, pharma, retail, and e-commerce are served. Solutions include marketing approval workflows, digital asset management, brand management, and product information management, ensuring efficiency and compliance across marketing operations.
Simple offers Simple Admation, Simple Asset Manager, Simple Retailpath, and Simple Brand Manager.
Simple has 3 investors. Key investors include Perle Ventures, SparkLabs Global Ventures, and BBRC.