SimpliFed

Ithaca, United States Founded: 2019 • Age: 7 yrs
Virtual breastfeeding and baby feeding support solutions are provided.

About SimpliFed

SimpliFed is a company based in Ithaca (United States) founded in 2019 by Gajen Sunthara and Andrea Ippolito.. SimpliFed has raised $15.33 million across 3 funding rounds from investors including New York State, American Heart Association and Morningside. SimpliFed offers products and services including Virtual Appointments, Baby Feeding Allies, and Group Classes. SimpliFed operates in a competitive market with competitors including Advantia Health, Pacify, Nest Collaborative, Marani Health and First Opinion, among others.

  • Headquarter Ithaca, United States
  • Founders Gajen Sunthara, Andrea Ippolito
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Simplifed, Inc.
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $15.33 M (USD)

    in 3 rounds

  • Latest Funding Round
    $4 M (USD), Seed

    Feb 04, 2025

  • Investors
  • Employee Count
    Employee Count
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Products & Services of SimpliFed

SimpliFed offers a comprehensive portfolio of products and services, including Virtual Appointments, Baby Feeding Allies, and Group Classes. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Secure platform for one-on-one consultations with lactation experts

Private network for peer judgment-free advice and resources

Evidence-based sessions on infant feeding and postpartum support

Funding Insights of SimpliFed

SimpliFed has successfully raised a total of $15.33M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $4 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Seed — $4.0M
  • First Round

    (03 Sep 2021)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2025 Amount Seed - SimpliFed Valuation Morningside
May, 2022 Amount Seed - SimpliFed Valuation Morningside Ventures , The Venture Collective
Sep, 2021 Amount Seed - SimpliFed Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SimpliFed

SimpliFed has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include New York State, American Heart Association and Morningside. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Multiple sectors are invested in by Morningside, a VC fund.
Founded Year Domain Location
Growth equity investments are targeted by The Artemis Fund.
Founded Year Domain Location
Early-stage tech companies are funded by this venture capital firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SimpliFed

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - SimpliFed

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Simplifed Comparisons

Employees
+
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Competitors of SimpliFed

SimpliFed operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Advantia Health, Pacify, Nest Collaborative, Marani Health and First Opinion, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Remote consultations with doctors are facilitated via an online platform.
domain founded_year HQ Location
Telemedicine platform for pediatrics
domain founded_year HQ Location
Provider of virtual breastfeeding consultation platform for mothers
domain founded_year HQ Location
An AI-based platform for prenatal care and monitoring is provided.
domain founded_year HQ Location
A mobile application providing expert answers to pregnancy-related queries.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Simplifed

Frequently Asked Questions about SimpliFed

When was SimpliFed founded?

SimpliFed was founded in 2019 and raised its 1st funding round 2 years after it was founded.

Where is SimpliFed located?

SimpliFed is headquartered in Ithaca, United States. It is registered at Ithaca, New York, United States.

Who is the current CEO of SimpliFed?

Andrea Ippolito is the current CEO of SimpliFed. They have also founded this company.

Is SimpliFed a funded company?

SimpliFed is a funded company, having raised a total of $15.33M across 3 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Sep 03, 2021.

What does SimpliFed do?

SimpliFed was founded in 2019 in Ithaca, United States. Virtual platforms for breastfeeding and infant feeding assistance are operated within the maternal health sector. Services include remote consultations and resources tailored to new parents needs. Digital tools are utilized to deliver accessible support across the United States, with leadership provided by co-founders Andrea Ippolito as CEO and Gajen Sunthara as CTO.

Who are the top competitors of SimpliFed?

SimpliFed's top competitors include Advantia Health, Iron Health and Pacify.

What products or services does SimpliFed offer?

SimpliFed offers Virtual Appointments, Baby Feeding Allies, and Group Classes.

Who are SimpliFed's investors?

SimpliFed has 10 investors. Key investors include New York State, American Heart Association, Morningside, The Artemis Fund, and Cultivation Capital.

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