About Simply Business
Simply Business is a Financial Services company based in London (United Kingdom) founded in 2000, and was acquired by Travelers in August 2017. Online brokerage for tailored small business insurance quotes is offered. Its website simplybusiness.co.uk draws about 644 thousand monthly visits. Simply Business offers products and services including Public Liability Insurance, Professional Indemnity Insurance, Employers Liability Insurance, Landlord Insurance, and Van Insurance. Its focus areas include FinTech, Internet First Insurance Platforms, Insurance Comparison Platforms and P&C. Its legal entity is XBRIDGE LIMITED. Its competitors include Direct Line for Business, Lorica Insurance Bkr and Get Indemnity; 1 of its 3 listed competitors has raised funding.
Company details
Founded in 2000 and based in London, United Kingdom, Simply Business operates as an online insurance broker in the financial services sector. Tailored insurance policies are delivered to meet individual business needs, with quotes compared from leading insurers. Specialization occurs in coverage for small businesses, including tradesmen, shops, restaurants, pubs, and self-employed professionals. Services extend to more than 300,000 businesses and landlords.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Insurance
- Website simplybusiness.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Travelers (Aug 2017)
- Legal Name Xbridge Limited
- Date of Incorporation 04 Apr, 2000
- Jurisdiction LONDON, UNITED KINGDOM
Products & Services of Simply Business
Simply Business offers a comprehensive portfolio of products and services, including Public Liability Insurance, Professional Indemnity Insurance, Employers Liability Insurance, Landlord Insurance, and Van Insurance.
Covers claims for injuries or damage from business activities
Protects against negligence claims in professional services
Mandates coverage for employee injuries at work
Provides protection for rental properties and tenants
Offers coverage for business vehicles against accidents
Apps and channels of Simply Business
its YouTube channel Simply Business has 1.28K subscribers and 30 videos.
Videos from Simply Business
The most watched videos on Simply Business's YouTube channel, Simply Business (1.28K subscribers). Click a video to play it here.
More on Simply Business.
Investors in Simply Business
Simply Business has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Travelers and Aquiline Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt investments are directed toward financial sectors. | 2005 | aquiline.com | New York, United States | |
Property and casualty insurance is provided to individuals and businesses. | 1853 | travelers.com | New York, United States |
Investor details for Simply Business
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Simply Business
103 people are tracked at Simply Business (39 in leadership, 64 in team).
| Name | Role | Group |
|---|---|---|
Jay Borkakoti | Head Of Van | Leadership |
Christopher Franklin | Digital Marketing Director | Leadership |
Georgina C. | Global Internal Communications Business Partner | Leadership |
Andrew Gristwood | Head Of Engineering | Leadership |
Justin Manning | Vice President - Insurance Products | Leadership |
Beatriz Montoya | UK Chief Operating Officer | Leadership |
Lucy McNeill | Head Of Content | Leadership |
Kyle Wentworth | VP Finance | Leadership |
Matthew Hoffman | Finance Business Partner | Leadership |
Dana Edwards | Group Chief Technology Officer | Leadership |
David Summers | Group CEO | Leadership |
Samantha Roady | US CEO | Leadership |
Alissa Stayn | Chief People Officer | Leadership |
Julie Fisher | UK CEO | Leadership |
Scott Gregory | Group Chief Financial Officer | Leadership |
Angela Carr | Director Of Operations | Leadership |
Helen Lowe | Head Of Information Security Assurance | Leadership |
Mark Harris | Director Of Insurance Product Platform And Operations | Leadership |
Joe Smallman | Lead Finance Business Partner | Leadership |
Gemma Lewis | Finance Business Partner | Leadership |
83 more people are available in the full profile.
Complete people profiles for Simply Business
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Simply Business
3 dated milestones of Simply Business across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Simply Business is founded.
- Exit Acquired by Aquiline Capital Partners.
- Exit Acquired by Travelers.
Competitors of Simply Business
Simply Business has 3 listed competitors in our database, 1 of them funded. They include Direct Line for Business, Lorica Insurance Bkr and Get Indemnity.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| directlineforbusiness.co.uk | 2007 | London, United Kingdom | Offers insurance policies for vans, landlords, tradesmen, and small businesses in the UK. | |||
| loricainsurance.com | 2009 | Hemel Hempstead, United Kingdom | 547 | Online brokerage for commercial insurance risks is offered. | ||
| getindemnity.co.uk | 2017 | London, United Kingdom | $30,674 | Digital insurance broker |
Detailed competitors of Simply Business
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Simply Business
The website of Simply Business (simplybusiness.co.uk) receives about 644.1K visits a month and ranks #73,626 among all websites worldwide, #4,659 in Insurance.
- Monthly visits644.1K
▲ 27.3% vs previous month
- Unique visitors223.9K
per month
- Global rank#73,626
among all websites
- Category rank#4,659
Finance · Insurance
- Bounce rate38%
- Pages per visit5.3
- Average visit3 min 14 sec
- DevicesDesktop 41% Β· Mobile 59%
Websites whose visitors overlap most with Simply Business. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
hiscox.co.uk | hiscox.co.uk | 100% | #239,351 | β | |
| directlineforbusiness.co.uk | 94% | #188,864 | View details | ||
| comparethemarket.com | 83% | #3,408 | View details | ||
axa.co.uk | axa.co.uk | 82% | #68,562 | β | |
| gocompare.com | 79% | 3.4M | #14,026 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Simply Business
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- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Simply Business
Complete news archive for Simply Business
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Simply Business
Simply Business was founded in 2000.
Simply Business is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Founded in 2000 and based in London, United Kingdom, Simply Business operates as an online insurance broker in the financial services sector. Tailored insurance policies are delivered to meet individual business needs, with quotes compared from leading insurers. Specialization occurs in coverage for small businesses, including tradesmen, shops, restaurants, pubs, and self-employed professionals. Services extend to more than 300,000 businesses and landlords.
Simply Business's top competitors include Lorica Insurance Bkr, Get Indemnity and Direct Line for Business.
Simply Business offers Public Liability Insurance, Professional Indemnity Insurance, Employers Liability Insurance, Landlord Insurance, and Van Insurance.
Simply Business has 2 investors. Key investors include Travelers, and Aquiline Capital Partners.
Simply Business operates through Xbridge Limited.
Yes. Simply Business was acquired by Travelers in August 2017.
The website of Simply Business receives about 644 thousand visits a month and ranks #73,626 among all websites worldwide.

