About Simply Protein
Simply Protein is a company based in Toronto (Canada) founded in 2002 was acquired by Wellness Natural in September 2020.. Simply Protein offers products and services including Protein Tortilla Chips, Crispy Bars, Dipped Bars, Baked Oat Bars, and Energy Bites. Simply Protein operates in a competitive market with competitors including Mondelez International, Campbell Soup Co, NatureBox, Frigo Cheese Heads and Wellness Natural, among others.
- Headquarter Toronto, Canada
-
Sectors
Consumer
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Wellness Natural Usa Inc.
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Latest Funding Round
-
Investors
Atkins Global
& 1 more
-
Employee Count
Employee Count
- Acquired by
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Simply Protein
Simply Protein offers a comprehensive portfolio of products and services, including Protein Tortilla Chips, Crispy Bars, Dipped Bars, Baked Oat Bars, and Energy Bites. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Plant-based chips providing protein for healthy, flavorful eating.
Simple protein bars offering nutritious, gluten-free energy.
Chocolate-dipped bars with protein for convenient snacking.
Soft-baked bars made with oats for sustained energy.
Bite-sized snacks combining protein and flavors for quick boosts.
Unlock access to complete
Sales and Marketing
3 people
Leadership Team
2 people
Supply Team
2 people
Operations Team
1 people
Unlock access to complete
Funding Insights of Simply Protein
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Simply Protein
Simply Protein has secured backing from 2 investors. Prominent investors backing the company include Atkins Global and Wellness Natural. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Healthy snacks are offered by an internet-first brand.
|
Founded Year | Domain | Location | |
|
Provider of diversified management consulting services
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Simply Protein
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Simply Protein
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Simply Protein Comparisons
Competitors of Simply Protein
Simply Protein operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mondelez International, Campbell Soup Co, NatureBox, Frigo Cheese Heads and Wellness Natural, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category convenience foods are produced and distributed globally.
|
|
| domain | founded_year | HQ Location |
Branded convenience food products are manufactured and marketed worldwide.
|
|
| domain | founded_year | HQ Location |
Healthy snacks are provided via an online subscription platform.
|
|
| domain | founded_year | HQ Location |
Manufactures and distributes cheese snack products for consumer retail markets.
|
|
| domain | founded_year | HQ Location |
Healthy snacks are offered by an internet-first brand.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Simply Protein
Frequently Asked Questions about Simply Protein
When was Simply Protein founded?
Simply Protein was founded in 2002.
Where is Simply Protein located?
Simply Protein is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
What does Simply Protein do?
Founded in 2002 and based in Toronto, Canada, the company operates in the plant-based food sector. A range of protein-rich snacks, such as bars, tortilla chips, and energy bites, is produced alongside ready-to-drink shakes. These items are formulated to be gluten-free and non-GMO where possible. Distribution occurs through direct-to-consumer channels and subscription models to support consumer access.
Who are the top competitors of Simply Protein?
Simply Protein's top competitors include NatureBox, Mondelez International and Campbell Soup Co.
What products or services does Simply Protein offer?
Simply Protein offers Protein Tortilla Chips, Crispy Bars, Dipped Bars, Baked Oat Bars, and Energy Bites.
Who are Simply Protein's investors?
Simply Protein has 2 investors. Key investors include Atkins Global, and Wellness Natural.