About SiteMercado
SiteMercado is a company based in Sao Paulo (Brazil) founded in 2014 was acquired by iFood in September 2020. SiteMercado operates in a competitive market with competitors including JOKR, Rappi, Daki, Shopper and DIA, among others.
- Headquarter Sao Paulo, Brazil
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Website sitemercado.com.br
- Social LinkedIn X Facebook
- Acquired by iFood (Sep 2020)
Investors in SiteMercado
SiteMercado has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include iFood.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Food and market delivery services are provided by iFood. | 2011 | ifood.com.br | Sao Paulo, Brazil |
Investor details for SiteMercado
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SiteMercado
1 people are tracked at SiteMercado (1 in leadership).
| Name | Role | Group |
|---|---|---|
Gabriel Goncalves Dias Moreno | CEO | Leadership |
Complete people profiles for SiteMercado
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SiteMercado
2 dated milestones of SiteMercado across 6 years, from founding to its latest funding, stage changes and deals.
- Founded SiteMercado is founded.
- Exit Acquired by iFood.
Competitors of SiteMercado
SiteMercado operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JOKR, Rappi, Daki, Shopper and DIA, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jokr.com | 2021 | Luxembourg | $530.0M | – | Multi-category grocery products are delivered via an online platform. | |
| rappi.com | 2015 | Mexico | $2.5B | – | Online food ordering and delivery platform | |
| soudaki.com | 2020 | Sao Paulo, Brazil | $55.0M | – | Multi-category grocery supplies are offered via an online marketplace platform. | |
| shopper.com.br | 2015 | Sao Paulo, Brazil | $56.5M | – | Grocery products are retailed online with monthly scheduled deliveries. | |
| dia.es | 1979 | Madrid, Spain | – | – | Multi-category grocery products are sold via an online platform. | |
| inventa.shop | 2020 | Sao Paulo, Brazil | $80.5M | – | Multi-category products are facilitated via an online marketplace. | |
| raizs.com.br | 2016 | Sao Paulo, Brazil | $6.1M | – | Multi-category grocery products are delivered via an online platform. | |
| nanadelivery.com | 2019 | Sao Paulo, Brazil | $3.6M | – | Multi-category grocery supplies are provided via an online marketplace. | |
| naturaldaterra.com.br | 1989 | Cariacica, Brazil | – | – | Multi-category grocery supplies are provided via an online platform. |
Detailed competitors of SiteMercado
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SiteMercado
The website of SiteMercado (sitemercado.com.br) receives about 5K visits a month.
- Monthly visits5K
▼ 15.9% vs previous month
Websites whose visitors overlap most with SiteMercado. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ifood.com.br | 100% | 25.9M | #1,528 | View details | |
casadecarnespine.com.br | casadecarnespine.com.br | 67% | – | #1,453,804 | β |
Latest news on Sitemercado
Complete news archive for SiteMercado
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SiteMercado
10 companies that operate in the same segment as SiteMercado (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about SiteMercado
SiteMercado was founded in 2014.
SiteMercado is headquartered in Sao Paulo, Brazil.
Gabriel Goncalves Dias Moreno is the current CEO of SiteMercado.
SiteMercado was founded in 2014 in Sao Paulo, Brazil, as an e-commerce platform in the grocery sector. A range of products, including snacks, beverages, dairy items, and organic staples, is offered via the site. Operations include mobile applications for Android and iOS, along with online payment processing and user notifications. Services are extended to multiple cities across Brazil.
SiteMercado has 1 investor. Key investors include iFood.
Yes. SiteMercado was acquired by iFood in September 2020.

